Livewire

Role Description At Livewire, we build innovative, effective and scalable gaming media campaigns for the world’s leading brands. As a Senior Media Strategist within the Labs team, you will play a key role in shaping audience-first gaming media strategies that connect brands with gaming audiences across platforms, creators, communities and immersive gaming environments. Leveraging tools such as Gamer.AI, GWI and Livewire’s proprietary Gamer.ID audience intelligence platform, you will identify the most effective audience and media opportunities for each brief across video, creator ecosystems, gamified media and owned gaming environments. You will help brands activate gaming audiences across platforms, devices and media environments through Gamer.ID. This role requires a strong understanding of: - Gaming culture - Audience behaviour - Digital media planning - Gaming-native media - Campaign optimisation You will collaborate cross-functionally with: - Ad Ops - Research & Insights - Partnerships - Strategy teams The role will help translate gameplay behaviour and audience intelligence into modern media planning strategies for global brands and agencies. You will also help educate clients and internal stakeholders on gaming audiences, behavioural targeting, and emerging opportunities across the gaming media ecosystem. The ideal candidate is commercially minded, strategically curious and deeply passionate about media innovation, particularly in a gaming context. They should be comfortable operating in a fast-paced environment, managing multiple RFPs simultaneously while maintaining exceptional attention to detail and strong communication skills. Qualifications - Strong understanding of gaming culture and audience behaviour - Experience in digital media planning and campaign optimisation - Ability to manage multiple RFPs simultaneously - Exceptional attention to detail and strong communication skills Requirements - Develop strategic responses to media RFPs in partnership with Sales and Strategy teams - Build integrated audience and media recommendations using insights from Gamer.AI, GWI, proprietary Gamer.ID gameplay behavioural audiences and additional research sources - Develop audience sequencing strategies across gaming, social, video and immersive environments to maximise engagement and campaign effectiveness - Identify and recommend the most effective media formats, audience strategies and platform opportunities based on client objectives and audience behaviour - Develop media strategies spanning display, video, livestream, VOD, creator amplification, gamified media, high-impact, shoppable formats and Owned Gaming Environments - Collaborate with Ad Ops teams to ensure campaigns are operationally feasible and optimised for performance delivery - Work closely with Research & Insights teams to develop effectiveness frameworks, brand lift studies and post-campaign reporting - Translate gameplay behaviour, audience intelligence and platform opportunities into clear, actionable media planning recommendations and compelling client-facing narratives - Support campaign scoping and planning to ensure proposals align with Livewire’s commercial objectives and profitability targets - Collaborate with Partnerships teams on media integrations involving external publishers, platforms and technology partners - Ensure all campaign recommendations comply with platform policies, media owner guidelines and gaming ecosystem best practices - Contribute proactive strategic opportunities and media innovations outside of active RFP cycles - Maintain a strong understanding of emerging gaming trends, audience behaviours, creator ecosystems, media technologies and platform innovations - Participate in internal RFP reviews and contribute to continuous improvement of strategic processes and media outputs - Present media strategies confidently to internal stakeholders, agencies and clients - Maintain accurate documentation and communication across Asana, Slack and project workflows - Champion Livewire’s gaming media and Gamer.ID audience proposition within the UK market, helping educate agencies and brands on gaming audiences, behavioural targeting and cross-platform gaming media strategies Benefits - Help scale a high-growth business into a global category leader - Remote working, flexible hours, and a commitment to work/life balance - A paid day off for your birthday, every year - Work with leading brands, publishers, and partners across gaming - A high-performance culture with clear structure, autonomy, and support to learn - Monthly virtual team afternoons—designed to connect and have fun

Role Description Livewire Labs sits at the centre of our growing and exciting business. It is the home of our creatives, designers, strategists, analysts and producers. We’re the people who plan, create and deliver the most forward-thinking, award-winning gaming strategies in market for our esteemed list of clients. We’re a remote-first business built around flexibility and high performance. We place a strong emphasis on staying connected through collaboration and creating opportunities for our teams to come together to connect and build relationships beyond the screen. As our Midweight Designer, you’ll play a crucial role in ensuring we deliver our clients innovative, effective and scalable integrated gaming campaigns through your craft, eye for detail and ability to bring ideas to life. We are looking for a gamer at heart, passionate designer and conceptual thinker with 3 to 5 years of experience, with a portfolio that showcases an ability to deliver campaigns for global brands. - Play an integral role in an award-winning global team shaping the future of gaming marketing for our client partners. - Bring innovative gaming campaigns to life visually; from campaign art direction, early-stage pitch visuals, through to final campaign assets that live across our range of offerings in media, social and livestreams. - Create high-impact static and motion graphics packages for branded content campaigns, while also supporting on video content edits including campaign trailers, hype films, case studies and social edits. - Develop digital creative assets for media campaigns that are seen by gaming audiences across the world; from static in-game billboards through to interactive playable formats that require asset development and direction. - Partner with our commercial, strategy, research teams, as well as our production partners to ensure campaigns are brought to life with impact, consistency and best-in-class design principles. Qualifications - Evidence of in-depth knowledge and passion for gaming culture. - Experience designing and delivering campaigns for global brands. - Proven ability to deliver on simultaneous client opportunities. - Excellent ability to absorb information and develop cut-through ideas. - Proficient skills in Adobe Creative Studio specifically Adobe Photoshop, Premiere and After-Effects. Requirements - Previously delivered award winning campaigns for global brands. - Experience delivering Cinema 4D, VFX or AI-powered campaigns. - Experience designing games, playable or gamified experiences.

What’s my new career opportunity? The Data Partnerships Manager is responsible for sourcing, structuring, and scaling new data partnerships that strengthen and expand the Gamer.ID ecosystem. This role focuses on identifying high-quality, privacy-safe data signals and forming strategic partnerships with publishers, platforms, data providers, and technology partners to enhance audience capabilities. You will own the full partnership lifecycle, from opportunity identification and commercial negotiation through to long-term growth, working closely with the Audience Manager on technical onboarding and audience creation. This role operates with a high degree of autonomy and is suited to someone comfortable owning partner relationships end-to-end in a remote-first environment. Gamer.ID is Livewire’s proprietary, privacy-first data platform built specifically for gaming. It uses non-identifiable, consented signals to recognise and reach the same gamer across platforms, formats, and devices - enabling scalable, compliant audience targeting without relying on third-party cookies or personal data. What will I be responsible for delivering? - Identify and source new data partnership opportunities aligned with Gamer.ID’s strategy and privacy framework - Evaluate potential partners across gaming publishers, platforms, data providers, CTV/ACR, and complementary ad-tech solutions - Define partnership value propositions, use cases, and audience applications - Lead commercial discussions, including deal structure, data access, and revenue models - Collaborate with Sales, Ops, and Product teams to run internal workshops, identify business needs, and spot gaps in data or audience coverage - Manage ongoing communications and relationships with data partners, including account management and performance/data reviews - Support onboarding and integration of new data partners into the Gamer.ID ecosystem - Maintain and grow existing partnerships, identifying opportunities for expansion or optimisation - Track partnership performance, audience quality, contribution to scale, and revenue - Stay informed on market trends in identity, data, privacy regulations, and the gaming ecosystem What do I need to bring? - 3–5+ years’ experience in data partnerships, business development, or strategic partnerships - Strong understanding of digital advertising, audience data, and identity solutions - Experience working with first-party data, audience segments, or privacy-safe data products - Commercially minded with strong negotiation and stakeholder management skills - Comfortable working cross-functionally in a fast-paced, remote-first environment - Strong written and verbal communication skills Preferred / Nice-to-Have: - Familiarity with gaming, mobile apps, CTV, or programmatic advertising - Experience with DMPs, CDPs, or identity platforms (eg. LiveRamp, Optable, Adobe) - Knowledge of privacy regulations (GDPR, COPPA, CCPA) - Experience running internal workshops, onboarding partners, or managing partner accounts - Ability to translate data and audience insights into commercial value - This role is open for candidates located in UK or USA. This is an ongoing permanent position. Applicants must hold UK or US citizenship, permanent residency, or an unrestricted visa with full work rights that permit ongoing employment with one employer in UK or USA. Livewire is not offering visa sponsorship for this role. Any offer of employment will be conditional upon evidence of valid and ongoing work rights for the duration of employment. What do I get from Livewire? 🚀 Help scale a high-growth business into a global category leader. 😇 Remote working, flexible hours, and a commitment to work/life balance 🎂 A paid day off for your birthday, every year 🗣 Work with leading brands, publishers, and partners across gaming 💪 A high-performance culture with clear structure, autonomy, and support to learn 👾 Monthly virtual team afternoons—designed to connect and have fun Livewire fosters a high-performance, results-oriented culture that encourages entrepreneurial thinking and accountability. We want all our team members to be setting the tone for excellence, collaboration, innovation and above all, action!