Role Description As a Campaign Manager, you’ll be the driving force behind Livewire's revenue growth in the digital realm. Your fluency in the tech that powers the gaming media ecosystem, from the publisher's toolkit to the ins-and-outs of demand-side platforms (DSPs), data management platforms (DMPs), and tagging technologies, will be essential. You’ll be no stranger to the likes of YouTube, Facebook, TikTok, and Snapchat. This role isn't just about tech—it's about making strategic moves. You’ll have the opportunity to seamlessly collaborate with the Livewire account team and take charge as the go-to contact for our gaming partners, publishers, DSPs, SSPs, and other demand sources in your region. With your solid programmatic background, gained from stints at publishers, agencies, and ad tech vendors, you’ll be able to work fluently with fellow pros using all the industry acronyms, but you’ll also be able to explain it all in business terms for everyone else. You’ll be at the forefront of the success of the media monetization vertical, driving growth and pushing Livewire's global expansions. Qualifications - Advanced programmatic expertise, with hands-on experience across leading DSPs and SSPs, and a strong grasp of the broader AdTech ecosystem. - Proven social campaign management, including strategy, execution, optimisation, and reporting across major platforms like Meta, TikTok, Snapchat, and YouTube. - Strong understanding of third-party tracking and measurement tools, with experience implementing and troubleshooting pixels, tags, and analytics platforms. - Experience building, managing, and activating audiences, including first-party, third-party, and custom segments across programmatic and social platforms. - Excellent communication skills, with the ability to clearly articulate complex technical topics to internal stakeholders and external partners. - Deep passion for gametech, digital media, AdTech, and marketing technology, with a commitment to staying current in a fast-evolving industry. - Proven experience in a start-up or high-growth environment, with a track record of building processes, workflows, and campaign management frameworks from the ground up. - Background in the gaming ecosystem, including hands-on experience with publishers, platforms, influencers, gaming content, media, and social. Requirements - Develop, plan, and execute advertising campaigns across multiple channels, including social, display, programmatic, and partner networks. - Manage timelines, budgets, and resources to ensure campaigns are delivered on schedule and within budget. - Monitor campaign performance and optimize in real time to maximize ROI and achieve KPIs. - Conduct A/B testing and other experiments to identify opportunities for improved performance. - Communicate campaign strategies, progress, and results clearly to Account Managers and Sales teams. - Ensure accurate tagging, tracking, and measurement of all campaigns. - Troubleshoot and resolve delivery, targeting, or creative issues efficiently. - Recommend audience targeting (Gamer.ID), creative formats, and channel strategies to improve campaign outcomes. - Drive expansion of PMP deals while providing hands-on technical support across platforms and partner networks. - Manage and optimize campaigns directly while overseeing offshore teams and partners to ensure delivery and results. - Support internal knowledge sharing and contribute to improving operational processes, QA standards, and team efficiency. - Oversee end-of-month reconciliation, invoicing, and cost tracking in collaboration with the Finance team. Benefits - 🚀 The rare opportunity to help support the transition of a scale-up business into a global leader. - 😇 Remote working, flexible hours and a commitment to work/life balance. - 🎂 Celebrate your birthday your way, every year, with a paid day off. - 🗣 Work with the world’s leading gaming brands, advertisers, talent and more. - 💪 A team culture that empowers you through clear structure and autonomy, encourages learning and celebrates success. - 👾 Change the face of gaming while also having fun on virtual monthly all team afternoons.

Define and evolve paid media strategy, lead client calls to position campaign strategies, identify new channel opportunities, and establish frameworks for performance optimization across clients to drive impactful results.

• Activate Demand Strategy: Translate approved marketing and product strategies into integrated demand programs for emerging technology and AI products. • Drive Integrated Events & Executive Engagement Activation: Execute event marketing strategy and activation for paid events. • Orchestrate Cross‑Channel Execution: Own execution plans, timelines, and dependencies across social, email, digital marketing, and events. • Activate Content and Engagement by Buyer Stage: Ensure messaging accuracy and alignment to buyer stage, identify content gaps. • Monitor Performance & Feed Insights Upstream: Track performance from inquiry through SQL and pipeline contribution. • Leverage Artificial Intelligence and Marketing Technology: Use AI and marketing technology platforms to scale campaigns, personalize engagement, and improve efficiency.

About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,200 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us. Attributes We Value We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you're motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero-to-one ideas into real products, and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high-visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next. About the team The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. What you'll do As the Manager, Paid Search, you will own and execute Airwallex's global SEM marketing strategy, driving measurable growth in customer acquisition and revenue. You'll collaborate with cross-functional teams to design, launch, and optimize high-impact paid search campaigns across multiple markets. This is a hands-on, data-driven role where you'll blend strategic thinking with campaign execution, leveraging the latest tools and best practices to maximize ROI and scale our global presence. This role is based in San Francisco. Responsibilities: - Develop and implement a comprehensive global SEM strategy aligned with business goals and regional priorities. - Plan, execute, and optimize paid search campaigns (Google Ads, Bing, etc.) across multiple geographies, ensuring best-in-class performance and efficiency. - Design and run A/B tests for ad copy, landing pages, and bidding strategies to continuously improve campaign results. - Analyze campaign data to identify trends, insights, and opportunities for optimization; report on performance to senior leadership. - Collaborate with product marketing, analytics, and regional marketing teams to localize campaigns and align messaging. - Manage SEM budgets, forecast spend, and ensure optimal allocation of resources. - Stay current with industry trends, platform updates, and emerging SEM technologies to maintain a competitive edge. - Partner with external agencies and vendors as needed to scale execution and drive innovation. Who you are We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory. Minimum qualifications: - 5+ years of hands-on Paid Search marketing experience, with a proven track record of running and optimizing global paid search campaigns. - Bachelor's degree in Marketing, Business, or a related field. - Deep expertise in Google Ads, Bing Ads, and other major SEM platforms. - Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions. - Experience managing SEM budgets and delivering measurable ROI. - Excellent project management and communication skills; able to work cross-functionally in a fast-paced, global environment. Preferred qualifications: - Experience in fintech, SaaS, or B2B marketing environments. - Familiarity with marketing automation, CRM systems, and advanced analytics tools (e.g., Looker, Tableau). - Experience with landing page optimization, A/B testing, and conversion rate optimization. - Ability to think creatively and deliver innovative SEM solutions. - Knowledge of financial products, sales strategies, and industry regulations. - Multi-lingual and particularly Korean, Japanese or French. Applicant Safety Policy: Fraud and Third-Party Recruiters To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. Equal opportunity Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know. #BI-Hybrid