Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Specialist, Product Marketing, Consumer Acquisition & Engagement (CA&E) Job Overview The Specialist, Product Marketing will play a critical role within the Consumer Acquisition & Engagement (CA&E) team, supporting the commercialization and scaling of Marketing Services and related solutions in Brazil. Acting as a bridge between product, commercial, marketing and delivery teams, this role ensures that global, regional and local strategies are effectively translated into strong local go-to-market execution. The ideal candidate combines analytical skills, strong stakeholder management and seeks excellence to help accelerate growth and deliver meaningful value to Mastercard clients and internal teams. Role The Consumer Acquisition & Engagement (CA&E) team focuses on products and solutions designed to address dynamic market and client needs in the Brazilian payments industry. We are looking for a Specialist - Product Marketing to support the commercialization and scaling of Marketing Services through related products and solutions in Brazil, acting as a key bridge between product teams, commercial teams, and local stakeholders. The Product Marketing role is responsible for connecting the product to the market. This role ensures that the right customers understand the product's value, why it matters to them, and why it wins versus alternatives. Product Marketing translates product strategy into compelling positioning, messaging, and go-to-market execution that drives adoption, revenue, and customer success. This role will be responsible for driving go-to-market execution, shaping sales narratives, managing performance tracking, and ensuring operational excellence across commercialization initiatives, while proactively identifying opportunities for scalability and continuous improvement. The Specialist will operate with a hands-on, problem-solving mindset, combining analytical rigor with strong stakeholder management to translate global, regional and local strategies into impactful local execution through Marketing Services. Key Responsibilities • Drive local Marketing Services business and contribute to the localization of go-to-market strategies • Own the end-to-end local commercialization cycle, including adaptation, evolution and governance of sales enablers such as sales decks, value proposition, pricing and sales narratives• Bring product strategies into scalable local solutions, ensuring strong alignment with market needs, commercial priorities and Mastercard objectives• Act as a key cross-functional connector across Marketing, Products teams, and Marketing Services team to enable efficient project sales and execution • Support productization and scaling of new local solutions that can innovate and contribute to business growth • Conduct product opportunity assessments and contribute to business cases for new initiatives, pilots and product enhancements• Monitor execution quality of projects involving Marketing Services products, proactively identifying risks, dependencies and optimization opportunities, while supporting the Marketing Services team to succeed Product Positioning & Messaging• Define clear, differentiated product positioning and value propositions for target customer segments.• Develop and maintain core messaging, narratives, and use cases that resonate with customer needs and pain points.• Ensure consistent messaging across all customer touchpoints (website, sales, campaigns, content). Go-to-Market (GTM)• Develop go-to-market strategies for new product launches, feature releases, and enhancements.• Partner with Product Management to translate roadmap priorities into launch plans and market-ready stories.• Coordinate cross-functional execution across Product, Sales, Marketing, Customer Success, and Enablement. Customer & Market Insight• Develop deep understanding of customers, buyers, and users, including jobs-to-be-done and decision drivers.• Conduct and synthesize market research, customer interviews, and feedback loops.• Monitor competitive landscape, including positioning, pricing, strengths, and weaknesses. Sales & Partner Enablement• Create and maintain sales enablement assets (pitch decks, one-pagers, battlecards, FAQs).• Enable Sales teams to confidently articulate value, handle objections, and win competitive deals.• Support strategic deals and customer conversations when deeper product storytelling is needed. Launch & Adoption Measurement• Define success metrics for launches (adoption, pipeline impact, revenue influence).• Analyze performance post-launch and iterate on messaging, targeting, and enablement.• Continuously refine positioning based on market response and product evolution. About you• Strong analytical mindset, with the ability to transform data and information into insights and recommendations• Highly organized, with proven ability to manage multiple initiatives simultaneously• Excellent interpersonal, written and verbal communication skills, comfortable engaging with diverse stakeholders • Business-oriented mindset, with a clear understanding of commercial dynamics, marketing project delivery and client needs and ability to connect business, product and client needs into efficient storytelling • Strong ownership attitude, with the ability to operate autonomously while collaborating effectively with the team• Skilled in reporting on risks, issues, progress and timelines with clear analysis and proposed solutions.• Naturally curious, proactive, and motivated to continuously improve processes Success looks like• Customers clearly understand why the product matters and why it wins.• Sales teams feel confident and enabled to sell the product effectively.• Product launches are well-orchestrated and drive measurable impact.• Product and marketing strategies are grounded in real customer and market insight. Qualifications• Bachelor's degree in Marketing, Business, Administration, Engineering or related fields.• 4+ years of relevant professional experience; experience in financial services, payments or financial institutions is a strong plus.• Experience in product commercialization, product management, product marketing, project management or marketing services is desirable.• Experience in data analysis and reporting tools (e.g., Excel, PowerPoint, dashboards).• Fluent in Portuguese and English. Spanish is a plus. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: - Abide by Mastercard's security policies and practices; - Ensure the confidentiality and integrity of the information being accessed; - Report any suspected information security violation or breach, and - Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

Role Description Product Education Specialists at Precisely design and deliver modern learning and user assistance experiences that help users get the most value from our products. As part of a global User Assistance team, you work closely with Engineering, Product Management, Product Marketing, Customer Support, and other cross-functional stakeholders in an Agile and AI-first environment. You lead the evolution of product education toward modern, in-product and self-service experiences that empower end users to successfully achieve their goals. Moving beyond traditional training models, you design contextual, just-in-time guidance that supports users in the flow of work - helping them complete key tasks faster, increasing adoption, reducing time-to-value, and enhancing the overall product experience. What you will do: - Lead and define the strategy and roadmap for evolving product education from traditional training and documentation to modern, in-product and self-service experiences, including defining what successful product adoption looks like for end users. - Drive a shift toward modern learning experiences, including in-product guidance, contextual help, and AI-powered self-service via Help Center, search, and chat. - Design task-based, workflow-driven learning that enables users to successfully complete key actions in the product. - Partner with Product, UX, and Engineering to drive end-to-end education and user assistance experiences across the product, with a strong ability to work cross-functionally and lead initiatives across teams. - Define and implement a scalable self-service learning strategy across Help Center, Knowledge Base, documentation, and internal sources. - Ensure a unified and seamless learning experience across channels, so users can access consistent, connected information regardless of where they are in their journey. - Continuously measure and improve learning effectiveness using data, feedback, and user behavior insights tied to adoption and user success. - Other duties may be assigned. Qualifications - Bachelor’s degree in a related field such as Communications, Education, Instructional Design, Marketing, Computer Science, or a related discipline (or equivalent experience). - 8+ years of experience in product education, user assistance, learning and development, instructional design, technical communications, or a closely related field. - Strong sense of ownership and curiosity, with a demonstrated eagerness to stay ahead of trends in product education, learning technologies, and AI-driven experiences. - Experience designing modern, AI-enabled education and user assistance experiences, leveraging tools such as Microsoft Copilot, Github Copilot, Azure OpenAI, and AI-driven content platforms to build in-product guidance, conversational assistants, and scalable self-service solutions powered by RAG-based retrieval, prompt-driven workflows, and structured knowledge systems. - Proven track record of strong project management and communication skills to successfully lead cross-functional initiatives. - Proven experience designing role-based learning programs using adult learning principles and instructional design frameworks (ADDIE, SAM). - Strong understanding of how adults learn in the flow of work, with the ability to design task-based, just-in-time learning experiences that prioritize action over content consumption. - Hands-on experience with learning and content tools, including learning management systems (Docebo, SAP Litmos, Cornerstone), authoring tools (EasyGenerator, Articulate, Camtasia, Adobe Captivate), video creation tools (Camtasia, Guidde, Loom, Adobe Premiere Pro or similar), and knowledge platforms (SharePoint, Confluence). Requirements - Experience using enterprise AI tools such as Microsoft Copilot (M365, Copilot Studio) and Azure OpenAI / Azure AI services to accelerate content creation, editing, and workflows. - Ability to design and leverage AI-powered self-service experiences, including search, chat assistants, and contextual guidance across Help Center and in-product environments. - Familiarity with AI-driven content workflows, including prompt design, structured content generation, and AI-assisted knowledge delivery. - Experience working with AI-powered knowledge and retrieval systems (RAG-based search, MCP or similar architecture) to enable unified, scalable content access. - Strong judgment in evaluating AI-generated outputs for accuracy, consistency, brand voice, and instructional quality, with a willingness to experiment and adopt new capabilities. Preferred Skills - Experience applying AI-driven personalization and recommendations to improve user adoption, learning outcomes, and self-service experiences. - Familiarity with building or integrating AI-powered assistants within product or Help Center environments to enable contextual guidance and support. - Experience working with content intelligence and analytics tools to derive insights from user behavior and optimize product education strategies. - Exposure to AI-enabled automation of content workflows, including content generation, tagging, and knowledge organization. - Understanding of emerging trends in AI-powered learning, developer education, and knowledge management, with the ability to translate these into practical use cases.

Role Description Product Education Specialists at Precisely design and deliver modern learning and user assistance experiences that help users get the most value from our products. As part of a global User Assistance team, you work closely with Engineering, Product Management, Product Marketing, Customer Support, and other cross-functional stakeholders in an Agile and AI-first environment. You lead the evolution of product education toward modern, in-product and self-service experiences that empower end users to successfully achieve their goals. Moving beyond traditional training models, you design contextual, just-in-time guidance that supports users in the flow of work - helping them complete key tasks faster, increasing adoption, reducing time-to-value, and enhancing the overall product experience. What you will do: - Lead and define the strategy and roadmap for evolving product education from traditional training and documentation to modern, in-product and self-service experiences, including defining what successful product adoption looks like for end users. - Drive a shift toward modern learning experiences, including in-product guidance, contextual help, and AI-powered self-service via Help Center, search, and chat. - Design task-based, workflow-driven learning that enables users to successfully complete key actions in the product. - Partner with Product, UX, and Engineering to drive end-to-end education and user assistance experiences across the product, with a strong ability to work cross-functionally and lead initiatives across teams. - Define and implement a scalable self-service learning strategy across Help Center, Knowledge Base, documentation, and internal sources. - Ensure a unified and seamless learning experience across channels, so users can access consistent, connected information regardless of where they are in their journey. - Continuously measure and improve learning effectiveness using data, feedback, and user behavior insights tied to adoption and user success. - Other duties may be assigned. Qualifications - Bachelor’s degree in a related field such as Communications, Education, Instructional Design, Marketing, Computer Science, or a related discipline (or equivalent experience) - 8+ years of experience in product education, user assistance, learning and development, instructional design, technical communications, or a closely related field - Strong sense of ownership and curiosity, with a demonstrated eagerness to stay ahead of trends in product education, learning technologies, and AI-driven experiences - Experience designing modern, AI-enabled education and user assistance experiences, leveraging tools such as Microsoft Copilot, Github Copilot, Azure OpenAI, and AI-driven content platforms to build in-product guidance, conversational assistants, and scalable self-service solutions powered by RAG-based retrieval, prompt-driven workflows, and structured knowledge systems - Proven track record of strong project management and communication skills to successfully lead cross-functional initiatives - Proven experience designing role-based learning programs using adult learning principles and instructional design frameworks (ADDIE, SAM) - Strong understanding of how adults learn in the flow of work, with the ability to design task-based, just-in-time learning experiences that prioritize action over content consumption - Hands-on experience with learning and content tools, including learning management systems (Docebo, SAP Litmos, Cornerstone), authoring tools (EasyGenerator, Articulate, Camtasia, Adobe Captivate), video creation tools (Camtasia, Guidde, Loom, Adobe Premiere Pro or similar), and knowledge platforms (SharePoint, Confluence) Requirements - Experience using enterprise AI tools such as Microsoft Copilot (M365, Copilot Studio) and Azure OpenAI / Azure AI services to accelerate content creation, editing, and workflows - Ability to design and leverage AI-powered self-service experiences, including search, chat assistants, and contextual guidance across Help Center and in-product environments - Familiarity with AI-driven content workflows, including prompt design, structured content generation, and AI-assisted knowledge delivery - Experience working with AI-powered knowledge and retrieval systems (RAG-based search, MCP or similar architecture) to enable unified, scalable content access - Strong judgment in evaluating AI-generated outputs for accuracy, consistency, brand voice, and instructional quality, with a willingness to experiment and adopt new capabilities Preferred Skills - Experience applying AI-driven personalization and recommendations to improve user adoption, learning outcomes, and self-service experiences - Familiarity with building or integrating AI-powered assistants within product or Help Center environments to enable contextual guidance and support - Experience working with content intelligence and analytics tools to derive insights from user behavior and optimize product education strategies - Exposure to AI-enabled automation of content workflows, including content generation, tagging, and knowledge organization - Understanding of emerging trends in AI-powered learning, developer education, and knowledge management, with the ability to translate these into practical use cases Benefits - This position is 100% remote anywhere in the US

• Master storyteller – be able to translate the technical content from SMEs into engaging collateral that draws customers in and clearly articulates how our solutions help address critical cybersecurity problems. • Drive thought leadership messaging & positioning for assigned offerings. • Create differentiated, value-based content and collateral based on understanding both the competition and the buyer personas involved in a purchase decision. • Craft compelling Offer messages for use across marketing channels and activities • Lead content development and go to market strategy for new and existing offerings. This may include writing or reviewing marketing copy, writing web page copy, sales collateral, blogs, whitepapers and videos – and collaborating with various teams to ensure communication and goals are aligned. • Conduct market and competitive analysis to better position services • Contribute to the company’s blog strategy and content creation • Manage our Digital Asset Management platform to ensure that every service area has updated and relevant content, and maintain source documents and materials in designated central repository.