Role Description This is a hands-on Meta-focused role where execution, optimisation, and commercial impact matter. A growing Australian marketing and growth consultancy is seeking a Paid Media Specialist (Meta) to own the execution and performance of Facebook and Instagram advertising campaigns. The business helps service-based organisations maximise recurring revenue, strengthen brand presence, and improve client retention through structured systems and high-performance marketing execution. This is a delivery-focused role with long-term growth potential for someone who demonstrates leadership capability. How You’ll Make an Impact - Own Meta campaign performance end-to-end — from setup to optimisation to reporting and insights. Meta Campaign Execution - Set up, launch, and manage Meta advertising campaigns across Facebook and Instagram. - Build structured campaigns including audiences, creatives, placements, and budgets. - Implement structured testing frameworks across creative, messaging, and audience segments. - Manage campaign pacing and budget allocation. Monitoring & Optimisation - Monitor campaigns daily and optimise toward key KPIs (CPA, ROAS, CTR, CPL). - Identify underperforming elements and implement corrective strategies. - Scale high-performing campaigns strategically. - Adjust targeting and creative direction based on data insights. Reporting & Insights - Prepare clear, structured performance reports. - Translate campaign data into actionable recommendations. - Maintain dashboards and consistent reporting cadence. - Provide performance insights to account managers and leadership. Collaboration & Strategy Support - Work closely with account managers and strategists. - Align campaign execution with broader marketing objectives. - Provide creative feedback based on performance data. - Support campaign planning through data-backed insights. Process & Growth - Contribute to paid media workflow improvements. - Support documentation of best practices. - Demonstrate initiative and leadership potential as the paid media function scales. Qualifications - Based in the Philippines and seeking a full-time remote role. - Proven experience managing Meta advertising campaigns end-to-end. - Strong understanding of campaign setup, audience building, optimisation, and scaling. - Confident analysing performance data and translating insights into action. - Comfortable working in a fast-paced, performance-driven environment. - Strong written and verbal communication skills. - Can take ownership of performance outcomes independently. Requirements - Experience running paid campaigns targeting the Australian market. - Exposure to additional paid channels (Google Ads, YouTube, LinkedIn). - Experience mentoring or supporting junior team members. - Familiarity with CRM and funnel platforms such as GoHighLevel or HubSpot. - Ambition to grow into a senior or leadership position. Benefits - HMO with 1 free dependent. - Life insurance. - Paid leave credits. - Government-mandated benefits including 13th month pay. - Work-from-home equipment provided. Work Schedule & Employment Terms - Full-Time | Monday to Friday (Australian business hours). - Remote role for Philippine-based candidates only. - Fully compliant PH employment — including taxes and government contributions. - Not freelance or project-based. How to Apply - Apply via the Staffstream Careers Page and include: - Updated CV. - Short video recording (2–3 minutes) explaining your Meta campaign experience and results achieved. - Examples of campaigns you have managed, including metrics (CPA, ROAS, CPL, etc.). - Additional assessment tasks may be required during the hiring process.

• Content-Strategie & Redaktionsplanung: Du konzipierst und planst Videoinhalte für YouTube, Shorts, Reels & TikTok – plattformübergreifend & performanceorientiert • Produktion & Postproduktion: Du schneidest Videos, erstellst Thumbnails, Titel & Hashtags – im Stil moderner Krypto-/Finance-Content-Creator (clean, catchy, hochwertig). • Performance-Analyse & Reporting: Du wertest KPIs wie CTR, Watch Time & Conversion Rates aus und leitest konkrete Optimierungen ab. • Zusammenarbeit mit Creative-, Coaching- & Marketing-Teams: Du nutzt bestehendes Rohmaterial (Calls, Workshops, Ads etc.) und entwickelst daraus hochwertigen Video-Content. • Trendgetriebenes Thema-Pitching: Du schlägst relevante Videoformate und Themen aus den Bereichen Krypto, DeFi, Trading, Mindset und Finanzen proaktiv vor.

• Own and execute indie.io's social media strategy across platforms • Develop a cohesive brand voice that balances our publisher identity with the unique tone of individual games • Plan and maintain a rolling social content calendar across a large, active catalog • Track performance metrics (reach, engagement, growth, click-throughs) across platforms • Promote multiple games concurrently across different lifecycle stages (announcement, launch, updates, discounts, long-tail support) • Work closely with Marketing Managers and our in-house Creative teams to align messaging, beats, content production, and timing • Identify scalable ways to spotlight games across multiple beats • Maintain relationships with indie.io developers, cross-promoting their content and providing guidance on content strategies • Engage with players, developers, and fans in comments, replies, DMs, and community spaces • Act as a light-touch community manager: surfacing feedback, flagging sentiment shifts, and escalating issues when needed • Help set expectations and best practices for developer-facing social and community interactions • Ideate, write, and publish platform-native content (including short-form video concepts, memes, threads, and reactive posts) • Stay current on gaming, internet, and platform trends • Collaborate with internal designers, editors, and video teams to scale content production efficiently

• Own day-to-day execution of organic social across LinkedIn, YouTube, X, and other relevant platforms • Expand reach and improve follower growth and engagement rate across platforms • Optimize posting cadence, formats, and timing based on performance • Test and scale platform-native formats (short-form video, clips, threads, carousels) • Partner with the Content team to extend the reach of blogs, webinars, podcasts, videos, and thought leadership • Repurpose long-form content into concise, high-impact social assets • Collaborate with Demand Gen to support campaign amplification organically (without owning paid) • Identify and build relationships with relevant B2B influencers, creators, analysts, and practitioners • Coordinate organic influencer participation in content, campaigns, and events • Track influencer impact based on reach, engagement, and audience relevance • Actively monitor and engage with comments, mentions, DMs, and industry conversations • Foster meaningful interaction with customers, prospects, partners, and peers • Escalate insights, feedback, and emerging themes to internal teams • Help shape an authentic, credible brand presence through consistent engagement • Partner with thought leaders to create posts aligned with brand voice • Activate employees with social content around key campaigns, moments, and narratives • Create and curate share-ready content that empowers employees to authentically amplify company stories • Develop scalable processes, prioritizing key moments for thought leader and employee activation • Track and report on organic performance metrics including reach, follower growth, engagement rate, video views, and clicks • Analyze which topics, formats, and voices resonate most with B2B audiences • Share insights and recommendations to continuously improve performance