• Own and execute indie.io's social media strategy across platforms • Develop a cohesive brand voice that balances our publisher identity with the unique tone of individual games • Plan and maintain a rolling social content calendar across a large, active catalog • Track performance metrics (reach, engagement, growth, click-throughs) across platforms • Promote multiple games concurrently across different lifecycle stages (announcement, launch, updates, discounts, long-tail support) • Work closely with Marketing Managers and our in-house Creative teams to align messaging, beats, content production, and timing • Identify scalable ways to spotlight games across multiple beats • Maintain relationships with indie.io developers, cross-promoting their content and providing guidance on content strategies • Engage with players, developers, and fans in comments, replies, DMs, and community spaces • Act as a light-touch community manager: surfacing feedback, flagging sentiment shifts, and escalating issues when needed • Help set expectations and best practices for developer-facing social and community interactions • Ideate, write, and publish platform-native content (including short-form video concepts, memes, threads, and reactive posts) • Stay current on gaming, internet, and platform trends • Collaborate with internal designers, editors, and video teams to scale content production efficiently

• Own day-to-day execution of organic social across LinkedIn, YouTube, X, and other relevant platforms • Expand reach and improve follower growth and engagement rate across platforms • Optimize posting cadence, formats, and timing based on performance • Test and scale platform-native formats (short-form video, clips, threads, carousels) • Partner with the Content team to extend the reach of blogs, webinars, podcasts, videos, and thought leadership • Repurpose long-form content into concise, high-impact social assets • Collaborate with Demand Gen to support campaign amplification organically (without owning paid) • Identify and build relationships with relevant B2B influencers, creators, analysts, and practitioners • Coordinate organic influencer participation in content, campaigns, and events • Track influencer impact based on reach, engagement, and audience relevance • Actively monitor and engage with comments, mentions, DMs, and industry conversations • Foster meaningful interaction with customers, prospects, partners, and peers • Escalate insights, feedback, and emerging themes to internal teams • Help shape an authentic, credible brand presence through consistent engagement • Partner with thought leaders to create posts aligned with brand voice • Activate employees with social content around key campaigns, moments, and narratives • Create and curate share-ready content that empowers employees to authentically amplify company stories • Develop scalable processes, prioritizing key moments for thought leader and employee activation • Track and report on organic performance metrics including reach, follower growth, engagement rate, video views, and clicks • Analyze which topics, formats, and voices resonate most with B2B audiences • Share insights and recommendations to continuously improve performance

• Support production of content in multiple formats (copywriting, video cuts, carousels); • Monitor performance metrics and assist in optimizing posts; • Learn to turn trends into business opportunities; • Test hypotheses for posts and formats and collaborate with the team; • Connect creativity with results in engagement, lead generation, and conversion.

• Own and execute day-to-day organic social publishing copy, photo, graphics, and video across LinkedIn, Instagram, TikTok, Facebook, Reddit, Trustpilot, Google Reviews, and emerging platforms. • Translate the Director’s brand positioning and messaging frameworks into compelling, platform-native content tailored to each target audience. • Create content hands-on, including copy, short-form video, carousels, graphics, and light motion assets, using modern tools and AI to move fast and iterate quickly. • Actively manage and grow our online community by engaging with comments, DMs, reviews, and relevant discussions. • Identify and test new formats, trends, and creative approaches while maintaining brand consistency and credibility. • Track social and community performance metrics, delivering clear monthly insights, learnings, and recommendations to the Director. • Collaborate cross-functionally with clinical, marketing, and partnerships teams to turn expertise, patient stories, and product updates into engaging content. • Support reputation management efforts by ensuring thoughtful, timely responses across review platforms.