Job Closed
This listing is no longer active.
Payscale powers compensation decisions for more than 25% of the US workforce
Social Media Manager
Location
United States
Posted
115 days ago
Salary
$86.8K - $130.2K / year
Seniority
Senior
Job Description
Social Media Manager
Payscale
• Own day-to-day execution of organic social across LinkedIn, YouTube, X, and other relevant platforms • Expand reach and improve follower growth and engagement rate across platforms • Optimize posting cadence, formats, and timing based on performance • Test and scale platform-native formats (short-form video, clips, threads, carousels) • Partner with the Content team to extend the reach of blogs, webinars, podcasts, videos, and thought leadership • Repurpose long-form content into concise, high-impact social assets • Collaborate with Demand Gen to support campaign amplification organically (without owning paid) • Identify and build relationships with relevant B2B influencers, creators, analysts, and practitioners • Coordinate organic influencer participation in content, campaigns, and events • Track influencer impact based on reach, engagement, and audience relevance • Actively monitor and engage with comments, mentions, DMs, and industry conversations • Foster meaningful interaction with customers, prospects, partners, and peers • Escalate insights, feedback, and emerging themes to internal teams • Help shape an authentic, credible brand presence through consistent engagement • Partner with thought leaders to create posts aligned with brand voice • Activate employees with social content around key campaigns, moments, and narratives • Create and curate share-ready content that empowers employees to authentically amplify company stories • Develop scalable processes, prioritizing key moments for thought leader and employee activation • Track and report on organic performance metrics including reach, follower growth, engagement rate, video views, and clicks • Analyze which topics, formats, and voices resonate most with B2B audiences • Share insights and recommendations to continuously improve performance
Job Requirements
- 3–6 years of experience managing organic social media for a B2B brand (SaaS or technology preferred)
- Proven ability to grow followers and engagement organically
- Hands-on experience with LinkedIn, YouTube, and X in a professional or industry context
- Experience working with influencers, creators, or external industry voices
- Strong copywriting skills and a sharp understanding of B2B tone and credibility
- Comfort balancing creativity with performance data
- Experience supporting thought leadership or executive social presence
- Familiarity with social analytics and scheduling tools
- Experience promoting webinars, podcasts, or video series organically
- Understanding of how social supports longer B2B buying cycle
Benefits
- Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work
- 14 Paid Company Holidays, includes 2 floating holidays (you choose!)
- A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale
- Unlimited infertility coverage benefits through our medical plans
- Additional supplemental health benefits offered to you and your family
- 401(k) retirement program with a fully vested immediate company match
- 16 weeks of paid parental leave for birthing and non-birthing parents
- Health Savings Account (HSA) options and company contributions each pay period
- Flexible Spending Account (FSA) options for pre-tax employee allocations
- Annual remote work stipend to be used on wellness or home office equipment
Related Guides
Related Categories
Related Job Pages
More Social Media Manager Jobs
• Support production of content in multiple formats (copywriting, video cuts, carousels); • Monitor performance metrics and assist in optimizing posts; • Learn to turn trends into business opportunities; • Test hypotheses for posts and formats and collaborate with the team; • Connect creativity with results in engagement, lead generation, and conversion.
Social Media, Community Manager
Dreem Health | SunriseDigital Sleep Clinic | At-Home Sleep Diagnosis & Treatment | A Sunrise Company
• Own and execute day-to-day organic social publishing copy, photo, graphics, and video across LinkedIn, Instagram, TikTok, Facebook, Reddit, Trustpilot, Google Reviews, and emerging platforms. • Translate the Director’s brand positioning and messaging frameworks into compelling, platform-native content tailored to each target audience. • Create content hands-on, including copy, short-form video, carousels, graphics, and light motion assets, using modern tools and AI to move fast and iterate quickly. • Actively manage and grow our online community by engaging with comments, DMs, reviews, and relevant discussions. • Identify and test new formats, trends, and creative approaches while maintaining brand consistency and credibility. • Track social and community performance metrics, delivering clear monthly insights, learnings, and recommendations to the Director. • Collaborate cross-functionally with clinical, marketing, and partnerships teams to turn expertise, patient stories, and product updates into engaging content. • Support reputation management efforts by ensuring thoughtful, timely responses across review platforms.
• Edit and create short-form video content for social media platforms (Instagram, LinkedIn, TikTok, YouTube Shorts). • Adapt existing video materials into engaging, platform-optimized short videos. • Select impactful moments, structure content effectively, and ensure strong hooks and pacing. • Apply captions, transitions, text overlays, motion graphics, and visual elements aligned with brand guidelines. • Optimize videos for each platform’s format, performance, and best practices. • Ensure consistency in style, tone, and visual identity across all platforms. • Collaborate with the Marketing team on content needs, priorities, and timelines. • Deliver edited videos on time, incorporating feedback and revisions when needed. • Deliver approximately 15 short-form videos per month.
Don't see your dream job? Share your background with us here!
BacklightBacklight is a global media technology company that is dramatically improving every stage of the video and entertainment content lifecycle—from creation through monetization—with its award-winning, cloud-native SaaS products. Video-forward organizations partner with Backlight to solve their mission-critical business and operational challenges. Backlight’s product lines—iconik, cineSync, ftrack, celtx, Gem, Wildmoka, and Zype—provide secure and efficient media management, narrative design, production tracking, creative collaboration, OTT, monetization and hyper-distribution. Backlight launched in 2021 and is backed by $200M in funding from growth-equity partner PSG. For more information visit backlight.co.
Backlight We back everything video. Who We Are At Backlight, we provide software that empowers creativity and collaboration throughout the video value chain. Collectively, we share a culture of mutual trust and respect, inclusivity, and a passion for making an impact in the lives of our customers. We are always on the lookout for talented people to join our team! Looking to join a great team? We are growing fast! If we are not currently looking to fill a role that matches your background we may be doing it soon! You can apply to work with us here! Why become a Backlighter? You will be developing within a global team. You’ll make a durable mark on our organization, people, and products. We like to accomplish things together as a team. Join us!
