Senior User Acquisition Manager

Account ManagerSalesFull TimeRemoteLeadTeam 11-50Since 2018H1B No SponsorCompany SiteLinkedIn

Location

CET + + 1 moreAll locations: CET + | 3 HOURS

Posted

9 days ago

Salary

0

Seniority

Lead

Job Description

Senior User Acquisition Manager

Ruby Labs

Role Description We are looking for a Senior User Acquisition Manager to launch and own Brazil for one of our core D2C subscription products. You will open the market from zero and own everything that follows: our presence and subscription volume across all paid sources, local ad networks alike. The goal is explicit: take Brazil from launch to a seven-figure monthly budget. This is a hands-on role suited for someone who has already launched or scaled Brazil at large scale and deeply understands the Brazilian audience and advertising landscape. You are expected to make independent, data-driven decisions, present a clear weekly country strategy, and deliver consistent, predictable growth. Responsibilities - Country Ownership & Growth: - Launch Brazil as a new market and own its subscription volume and growth targets across all paid sources. - Define and execute the country strategy — channels, audiences, creatives, and measurement — scaling to a seven-figure monthly budget. - Own budget allocation across channels, ensuring efficient CAC and positive ROAS. - Prepare and present a clear weekly country strategy with results and next steps. - Channel & Local-Network Strategy: - Run and optimise campaigns across global platforms active in Brazil. - Identify, test, and scale Brazilian local ad networks and traffic sources beyond the global platforms. - Own relationships with local platforms and vendors that move the country's volume. - Audience & Creative Localisation: - Use deep knowledge of the Brazilian audience to define angles, offers, and creative briefs. - Work closely with the creative team to produce Brazil-specific creatives in language, culture, and format. - Continuously test and iterate localised creatives and messaging based on performance. - Analytics & Performance: - Build custom performance models, analyses, and reporting in Excel, Tableau, and Mixpanel. - Drive efficient CAC and positive ROAS with growth plans grounded in LTV:CAC and ARPU. - Partner with the data team to apply attribution insights to country-level scaling decisions. Qualifications - 3+ years of hands-on paid user acquisition for D2C subscription products (web-to-web). - Proven track record launching and scaling Brazil as a market, with ownership of country-level targets and results. - Experience managing $100k+ in monthly ad spend with clear ROI accountability. - Hands-on experience with Brazilian local ad networks and traffic sources beyond the global platforms. - Deep knowledge of the Brazilian audience — segments, messaging, and creative codes that convert. - Fluent Brazilian Portuguese plus working English for stakeholder communication. - Advanced Excel skills plus proficiency in Tableau and Mixpanel — you build your own performance models and frameworks. Requirements - Results-driven with full accountability for the country's performance, regardless of source mix. - Highly analytical — every budget, scaling, and kill decision is grounded in data, not intuition alone. - Autonomous and proactive — runs the market with minimal oversight and surfaces opportunities before being asked. - Fast under load — runs multiple channels, tests, and reporting streams in parallel without letting quality slip. - Clear, direct communicator — presents country strategy, results, and recommendations to stakeholders. Benefits - Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. - Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. - Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. - Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. - Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities.

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