Role Description Desde Workana estamos acompañando la búsqueda de un Paid Media Specialist para una agencia de marketing digital especializada en la industria de restaurantes y hospitality en Estados Unidos. Buscamos un perfil senior, altamente operativo y orientado a la ejecución, con experiencia gestionando campañas de performance en Meta Ads y Google Ads, optimizando resultados de forma diaria y trabajando directamente dentro de las plataformas publicitarias. La posición ofrece la oportunidad de tener ownership completo sobre múltiples cuentas, tracking, atribución y optimización de conversiones dentro de una empresa dinámica, AI-forward y en pleno crecimiento. Importante: Esta es una posición de ejecución. No buscamos Managers, Heads of Marketing ni perfiles enfocados principalmente en estrategia. Necesitamos una persona que actualmente esté trabajando dentro de Ads Manager y Google Ads todos los días, optimizando campañas, resolviendo problemas y generando resultados. Responsibilities - Planificar, lanzar y optimizar campañas de Meta Ads y Google Ads para una cartera de 10 a 15 clientes. - Administrar entre USD 50.000 y USD 60.000 mensuales en inversión publicitaria. - Gestionar presupuestos, audiencias, estrategias de puja, creatividades y optimización de rendimiento. - Crear audiencias personalizadas desde cero: - Lookalikes basadas en CRM. - Audiencias de remarketing. - Customer Lists. - Audiencias de exclusión. - Segmentaciones según etapa del funnel. - Configurar y validar tracking end-to-end: - Google Tag Manager (GTM). - Meta Pixel. - Conversions API (CAPI). - Eventos de conversión en GA4. - Integraciones con CRM para atribución completa. - Optimizar landing pages orientadas a conversión utilizando WordPress, Elementor o herramientas similares. - Ejecutar pruebas A/B sobre headlines, formularios y CTAs. - Monitorear y mejorar KPIs como CPL, CPC, CTR y CPM. - Identificar oportunidades de optimización y ejecutar mejoras de forma continua. - Diagnosticar y resolver problemas de tracking, atribución o performance. CRM, Email Marketing y Automatizaciones - Gestionar automatizaciones dentro de GoHighLevel (GHL). - Configurar pipelines, workflows y segmentaciones. - Ejecutar campañas de Email Marketing y SMS Marketing. - Verificar tracking, links, entregabilidad y performance. - Monitorear métricas de apertura, clics y conversión. - Diagnosticar y resolver problemas de deliverability cuando sea necesario. Reporting y Documentación - Mantener dashboards en Agency Analytics y reportes internos. - Actualizar métricas y reportes semanales. - Documentar playbooks, aprendizajes y procesos replicables. - Colaborar con los equipos internos para garantizar visibilidad sobre resultados y oportunidades de mejora. Daily Activities - Revisar pacing y performance de todas las cuentas activas. - Ejecutar optimizaciones diarias en campañas de Meta y Google. - Analizar CPL, CTR, CPM y otros indicadores clave. - Lanzar nuevas variantes creativas para campañas activas. - Resolver incidencias relacionadas con tracking y atribución. - Configurar y validar eventos mediante GTM, Meta Events Manager y GA4. - Crear nuevas audiencias basadas en datos del CRM. - Optimizar landing pages para mejorar tasas de conversión. - Programar campañas de Email Marketing y SMS. - Actualizar dashboards y reportes semanales. - Coordinar con equipos internos sobre cuentas que requieran atención especial. Objectives for the First 90 Days - Primeros 30 días: Completar una auditoría de todas las cuentas activas, identificar oportunidades de mejora en estructura, tracking y atribución, implementar optimizaciones iniciales en todas las cuentas, resolver al menos dos problemas de tracking o atribución. - Primeros 60 días: Mostrar mejoras medibles en los KPIs principales de la mayoría de las campañas, consolidar la rutina de reporting semanal, documentar optimizaciones realizadas y resultados obtenidos. - Primeros 90 días: Alcanzar los KPIs establecidos de manera consistente, crear al menos dos playbooks reutilizables para futuras campañas, mantener un alto nivel de calidad operativa sin escalaciones relacionadas con performance. Qualifications - Entre 3 y 7 años de experiencia hands-on en Paid Media o Performance Marketing. - Experiencia actual gestionando múltiples cuentas simultáneamente. - Experiencia comprobable trabajando en agencias de marketing digital, performance marketing o growth marketing. - Experiencia administrando múltiples clientes en paralelo y operando en entornos de alta velocidad. - Dominio sólido de Meta Ads y Google Ads. - Capacidad para demostrar resultados concretos obtenidos mediante optimización de campañas. - Experiencia gestionando presupuestos publicitarios y tomando decisiones basadas en métricas. - Conocimiento avanzado de: - Google Tag Manager (GTM). - Meta Pixel. - Conversions API (CAPI). - Google Analytics 4 (GA4). - Integraciones con CRM para closed-loop attribution. - Experiencia creando y administrando: - Lookalike Audiences. - Customer Lists. - Retargeting Audiences. - Exclusion Audiences. - Segmentaciones avanzadas según comportamiento y etapa del funnel. - Experiencia construyendo, optimizando y realizando pruebas A/B sobre landing pages utilizando WordPress, Elementor, GoHighLevel o herramientas similares. - Experiencia ejecutando campañas de Email Marketing y SMS Marketing. - Conocimiento práctico de CRMs y automatizaciones de marketing. - Inglés avanzado (mínimo C1/C2). - Excelente capacidad analítica, autonomía y orientación a resultados. Highly Valued Experience - Experiencia práctica con GoHighLevel (GHL). - Conocimiento avanzado de automatizaciones, workflows, lead nurturing y pipelines dentro de GHL. - Experiencia trabajando con clientes de Estados Unidos. - Experiencia en industrias como restaurantes, hospitality, franquicias o negocios multi-location. - Experiencia construyendo dashboards en Agency Analytics, Looker Studio o herramientas similares. - Familiaridad con herramientas de IA aplicadas al marketing digital. Profile We Are Looking For Buscamos una persona que disfrute la ejecución diaria y el análisis de performance. No es una posición orientada a liderazgo de equipos ni gestión estratégica. El candidato ideal actualmente administra campañas de forma directa, toma decisiones de optimización todos los días y se siente cómodo trabajando dentro de las plataformas publicitarias. La persona seleccionada deberá tener una mentalidad altamente operativa, capacidad para gestionar múltiples prioridades simultáneamente y foco constante en la mejora de resultados. Conditions - Modalidad: 100% remota. - Ubicación: Latinoamérica. - Horario compatible con Eastern Time (EST). - Tipo de contratación: Contractor. - Dedicación: Full-time. - Reporta directamente al CEO. - Interacción diaria con equipos de Account Management, Project Management y Diseño. - No requiere contacto directo con clientes. Compensation - Rango salarial: USD 3.000 a USD 3.500 mensuales equivalentes en moneda local, según experiencia y nivel técnico. - Oportunidad de crecimiento profesional a medida que la agencia continúe expandiendo operaciones y cartera de clientes. Important Considerations No recomendamos postularse si: - Tu experiencia reciente ha estado enfocada principalmente en liderazgo de equipos, dirección de marketing o gestión estratégica. - No has trabajado de forma operativa dentro de Meta Ads y Google Ads durante los últimos 12 meses. - Tu experiencia está concentrada únicamente en una de las dos plataformas. - No tienes experiencia implementando tracking, píxeles, eventos de conversión o integraciones de atribución. - No has trabajado previamente en agencias gestionando múltiples clientes simultáneamente. - No tienes experiencia utilizando CRMs o plataformas de automatización de marketing, especialmente GoHighLevel. - Buscas una posición de liderazgo o management en el corto plazo. Hiring Process - Video Screening en la plataforma Hireflix con Workana. - Revisión de experiencia técnica en Paid Media, Tracking y Attribution. - Entrevista con el equipo del cliente para evaluación de casos reales y resultados obtenidos. - Entrevista final con el CEO. ¿Te interesa esta posición? Postulate y, si tu perfil es seleccionado, el equipo de Talent de Workana se pondrá en contacto con vos para avanzar al siguiente paso.

Role Description The Client is seeking a proactive, highly creative, and exceptionally organized Social Media & Operations Assistant based in Latin America or South Africa to serve as a vital partner in daily operations. This is not a passive "task-taker" role; we need a sharp, confident individual who takes absolute ownership of their domain and brings proactive solutions to the table rather than waiting for instruction. The absolute highest priority for this role is creative social media management and content execution. Additionally, this individual will handle backend operations, lead tracking, and administrative coordination. Key Responsibilities - Creative Social Media Management (Primary Focus) - Content Creation: Script, edit, and produce highly engaging short-form video and static content using CapCut and Canva. - Calendar Management: Dedicate focused time daily (approx. 2 hours) to mapping out and building a structured social media content calendar. - Real-Time Marketing: Remain agile enough to deploy immediate, real-time posts based on weather events. - Community Engagement: Actively manage social media channels by handling posting schedules, replying directly to comments/DMs, and proactively driving online community engagement. - Backend Operations & Lead Tracking - CRM Management: Assist with backend tracking in the Jobber CRM platform—organizing client files, updating the status of unreached leads, and ensuring data integrity. - Administrative Coordination: Track incoming emails, locate documentation, and coordinate logistics like Certificates of Insurance (COIs) with the correct contacts. - SOP Utilization: Follow and help optimize existing Standard Operating Procedures (SOPs) to get up to speed quickly on internal workflows. - Proactive Upward Management - Task Prioritization: Actively monitor the business owner’s heavy workload and help delegate, structure, and prioritize what needs immediate focus. - Accountability: Maintain a confident, assertive communication style—unafraid to set firm deadlines for the owner. Qualifications - 2–3+ years of proven experience in social media management, short-form video editing, or digital executive assistance. - Experience supporting US-based home services or blue-collar industries is a massive plus. - High proficiency with Canva and CapCut (or professional-grade equivalent editing suites). - A portfolio of past creative/video work will be required. - Previous experience with Jobber (or comparable systems like ServiceTitan, Housecall Pro) is highly preferred, but not required. - Deep understanding of American consumer culture, idioms, and service market expectations. Requirements - Confident & Direct Communicator: A strong, vibrant personality who speaks up, handles objections gracefully, and is comfortable maintaining accountability with business leadership. - Independent Problem Solver: A right-brain creative who can also think logically on the backend; someone who connects the dots independently rather than relying on micro-management. - Bilingual Status: Fluent, accent-neutral English is strictly required. Native Spanish proficiency is a welcome bonus but is not a requirement for this role. Benefits - Salary: $1,300 – $1,500 / month - Full Time position - Work Schedule: Monday to Friday, 8:30 to 16:30 (EST) - Target Start Date: ASAP

Social Media Manager Hybrid Location: Los Angeles, California, United States; Venice, California, United States This role is hybrid, with the expectation to work in-office 1-2 days per week at our Venice, California headquarters with additional in person time at photo shoots and events. About the company: OSEA was founded in 1996 with a mission to create clean, clinically proven skincare powered by the sea. We are female-founded, rooted in California (with a distributed workforce) and inspired by the ocean, wellness, and sustainability. As we continue to grow, we stay grounded in gratitude, passion, and purpose. Our award-winning formulas blend nutrient-rich seaweed with active botanicals to deliver visible results. Come ride the wave with us. About the role: We are looking for a creative and strategic Social Media Manager to lead and elevate our brand’s presence across social platforms. This role will support the end-to-end strategy for social media, oversee content creation, and play a key role in shaping the brand’s digital storytelling. The ideal candidate is a self-starter with a strong creative vision and the ability to execute strategically. They will share our commitment to create waves of kindness for people and our planet with products founded on purity, quality and efficacy. Requirements Social Media Leadership - Develop and execute an innovative social media strategy that drives awareness, engagement, and growth across Instagram, TikTok, YouTube, Facebook, and LinkedIn. - Lead the creation and execution of the brand’s content calendar with a social-first approach, ensuring alignment with marketing goals and key brand moments. - Oversee content strategy across social channels to drive relevant trends. - Track and analyze performance metrics to refine strategy and optimize engagement. - Manage posting cadence for all platforms, ensuring timely, high-impact publishing aligned with platform best practices. Content Creation - Partner with the in-house Creative team to concept and produce high-quality, engaging content across video, photo, and written formats. - Collaborate with the Influencer team to secure collab posts, and provide social expertise on briefs/partnerships. - Write compelling, on-brand captions that reflect OSEA’s voice and resonate with our community. - Direct social-first shoots, guiding photographers, videographers, and creators to capture elevated yet organic content. - Ensure all content is on-brand, trend-aware, and innovative. Community Engagement - Lead community management efforts, supporting the Social Media Community Coordinator in moderating conversations and fostering meaningful connections. - Maintain a consistent and authentic brand voice across all audience interactions. Cross-Functional Collaboration - Partner with Creative, Influencer, Customer Care, ULTA, Retail, Paid Media, and CRM teams to drive a cohesive omni-channel social strategy. - Balance input and priorities across stakeholders while delivering high-quality results. - Collaborate with Influencer and Community teams to provide creative direction for UGC and influencer content. This job description is a summary of duties. It is by no means an all-inclusive list but is merely a broad guide of expected duties and is subject to change. Qualifications - 6+ years of experience, including 5+ years managing social media or similar roles for a consumer brand. - Proven track record of growing and engaging social audiences. - Prior experience in a Manager or equivalent leadership role. - Available for in-person shoots, influencer activations, and community events in Los Angeles. - Flexibility to work occasional evenings or weekends for key moments and events. Expertise in content creation, video editing, design, copywriting, and platform storytelling. - Experience managing creator partnerships, contracts, and budgets. - Proficiency with tools such as Dash Hudson, Tribe Dynamics, and Figma. - Skilled in analytics and performance reporting. Strong organization and project management skills with the ability to juggle multiple priorities. - Excellent communication and collaboration skills. - A proven track record of creativity, innovation, and staying ahead of social trends. - Deep passion for clean beauty, sustainability, and holistic wellness - Ability to collaborate closely with the Brands Founder on content, feedback, and storytelling. Compensation: The anticipated salary range for this position is $100,000-$120,000. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Not all candidates will be eligible for the upper end of the salary range.

• Build Netguru's brand visibility in video - own Netguru's short-form video presence on TikTok, Instagram Reels, and YouTube Shorts, from concept to publish. • Turn our case studies, team expertise, and technical topics into content people actually watch. • Use AI tools (eg. Runway, HeyGen, ElevenLabs, CapCut AI) as a core part of your production workflow - not as a bonus. • Work closely with marketing, brand, and growth to make video pull its weight in the funnel.