• Own and evolve Boulevard's marketing operations strategy, systems, and processes. • Connect marketing investment to pipeline, revenue, retention, and customer lifecycle outcomes. • Partner with Marketing, Sales, RevOps, and Data teams to improve GTM performance and operational efficiency. • Identify, implement, and scale AI-powered workflows and automation opportunities. • Build and optimize processes that improve campaign execution, reporting, lead management, and customer engagement. • Drive adoption of AI-enabled tools and best practices across the marketing organization. • Own and optimize Boulevard's marketing automation stack, including Marketo, Customer.io, and related GTM systems. • Develop reporting frameworks and dashboards that provide visibility into funnel performance, marketing efficiency, and revenue impact. • Build and lead a high-performing Marketing Operations team.

Role Description We're looking for a Senior Manager, Marketing Operations to own the systems, processes, and team behind our direct marketing function, reporting to the Chief Marketing Officer. The impact you’ll make: - Ensure personalized credit card offers are delivered precisely, every time. - Document and run business processes, earning trust from teams. - Tag, name, and make assets findable and reusable. - Move campaign cycle times in the right direction. - Provide leadership with visibility to plan and prioritize. - Clarify what good looks like for the team, upstream and downstream. In this role, you'll own: - Business process design and governance across the full direct marketing lifecycle. - A small, specialized team and relationships with external vendors and internal stakeholders. - Digital asset management: establishing and enforcing naming conventions and tagging taxonomy. - QA and audit controls for regulatory scrutiny, including UDAAP review readiness. - Operational reporting for leadership visibility into campaign status and throughput. - Identification of automation opportunities and partnership with internal teams. - Long-term build as the function expands from direct mail into digital. You'll thrive in this role if: - You've implemented a documented, working system in organizations. - You think in handoffs and design for consistency across every step. - You understand regulatory risks and have built audit controls proactively. - You spot automation opportunities and know the process must be solid first. - You've driven change management while respecting previous processes. Qualifications - 7+ years of experience in marketing operations or direct marketing campaign management in a regulated environment. - Experience designing and implementing business processes across complex workflows. - Direct mail execution experience with the ability to extend disciplines into digital channels. - Experience managing direct reports and vendor relationships. - Hands-on experience with digital asset management. - Ability to identify process automation opportunities and partner cross-functionally. - QA and audit mindset with documented controls. Preferred Qualifications - Background in financial services direct marketing with knowledge of UDAAP and regulatory workflows. - Experience across multiple direct marketing channels. - Experience working alongside creative or data BA resources in a production environment. Compensation - Annual full-time starting base salary range: $142,000 to $185,000. - Eligible for additional compensation through annual incentive and equity programs. - Pay based on work experience, education, certification(s), training, skills, and competencies. - Comprehensive benefits plan including paid time off, 401(k) match, wellness stipend, health/dental/vision insurance, and more.

• Build and manage marketing automation workflows (email, SMS, WhatsApp, Trigger Links, Webhooks) to support campaigns and lead nurturing • Execute and schedule email, SMS, and WhatsApp campaigns, ensuring personalization and accuracy • Assist in setting up landing pages, forms, and integrations within marketing automation tools • Perform A/B testing on emails subject lines, content, and timing to drive higher engagement and conversion • Monitor campaign performance and track results against defined KPIs • Collaborate with the Marketing Content Coordinator and Content Manager to ensure campaign assets (copy, graphics, automations) are ready for launch • Stay updated on marketing automation best practices and new platform capabilities

The Role: The Marketing Operations Specialist oversees day‑to‑day execution across the Apryse marketing technology stack, supporting campaign operations, data quality, lead lifecycle management, and reporting. This role is ideal for someone with a strong technical and operational mindset who thrives in a fast‑moving, high‑impact environment. Responsibilities: - Campaign Operations - Build, QA, launch, and monitor MAP programs (Marketo or equivalent), ensuring flawless execution and consistent program structure. - Lead Lifecycle Management - Maintain scoring, routing, enrichment, and lifecycle stages across MAP ↔ CRM. - Data Quality & Governance - Oversee data hygiene, normalization, deduplication, and enrichment workflows. - Martech Administration - Support integrations, field mapping, sync rules, and system configuration across the marketing tech stack. - Reporting & Insights - Build dashboards, pull audiences, and support funnel, attribution, and performance analysis. - Automation & Nurture Programs - Create scalable workflows, triggered programs, and nurture streams. - Cross‑Functional Support - Partner with Marketing, Content, BDR, and RevOps to support campaigns, events, and outbound motions. - QA & Compliance - Ensure accuracy across UTMs, links, rendering, segmentation logic, scoring, and routing. - Documentation - Maintain SOPs, playbooks, and system diagrams for operational clarity. Requirements: - Marketing Automation Expertise (Strongly Preferred) - Experience with Marketo, HubSpot, Pardot, or similar (Marketo preferred but not required). - CRM Fluency - Understanding Salesforce objects, fields, campaign member statuses, and reporting. - Data & Analytics - Strong spreadsheet skills; basic familiarity with BI tools and attribution models. - Technical Aptitude - Ability to troubleshoot sync issues, understand APIs/integrations, and diagnose system behavior. - Systems Thinking - Understands how changes in one tool impact the entire GTM ecosystem. - Operational Rigor - Strong prioritization, documentation, and process‑driven mindset. Assets: - Experience in B2B SaaS - Familiarity with attribution tools, enrichment platforms, or other marketing technology - Basic SQL or API familiarity - Experience supporting ABM or personalization programs Benefits: - Competitive salary commensurate with experience and qualifications. - A comprehensive extended benefits package including health, dental and vision for you and your family, with company paid offerings. - Generous paid time off (PTO) is offered to support the ability to rest and recharge - A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential. - Highly autonomous and entrepreneurial environment. - Annual recurring WFH allowance for you to purchase items you need for your home office. - Ongoing support for learning development so you can master your craft. - Work with the hardware you're most comfortable with (Windows or Mac). - Diverse and inclusive workplace where we all learn from each other. Company Description As the industry-leading provider of document software development (SDK) technology powering everything from traditional desktop software to innovative web and mobile applications, at Apryse we are committed to delivering cutting-edge technology solutions that empower our clients to achieve their goals. With a broad international portfolio of combined companies, products, and leading technologies, we are actively changing the way the world works with documents to make work better and life simpler. Customers like IBM, Autodesk, DocuSign, Boeing, Microsoft (and many more!) come to us to realize their web and mobile strategies for document management, editing, and collaboration as the #1-ranked commercial document SDK of choice for companies worldwide. As a result, you can find our document technology in thousands of solutions, including those of household names, used by millions across virtually every industry. Our XODO app alone has 25M unique installs -- and counting -- and the highest ratings among PDF productivity apps on the largest online app marketplaces. Internally, we foster an atmosphere of opportunity, growth, and success for every individual amidst an exciting and challenging entrepreneurial culture. Career progression is based on merit, not tenure. Every member of our vibrant team is empowered to be a contributor, innovator, and successful leader. Ready to join our team? If you are interested in helping Apryse deliver on its commitments and taking your career to the next level, we invite you to apply online now. Additionally, we view the above section as a guide, not a checklist. We welcome diverse and non-traditional backgrounds and encourage you to apply even if you do not have every requirement listed. We are committed to a work environment that is inclusive to all and free of discrimination. It is our policy to be an equal opportunity employer without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, genetic predisposition or carrier status, veteran status, citizenship status or any other factors prohibited by law. Apryse will provide reasonable accommodations for qualified individuals.