• As a Marketing Operations Specialist, you will be assigned to work on several projects, focusing on writing and content strategy and be responsible for delivering successful results. • Projects will include researching, planning, creating strategies and campaigns, managing them, and evaluating their effectiveness. • Thriving in our dynamic, fast-paced environment requires not only overseeing progress but also actively engaging in every aspect of the project lifecycle. • Managing and creating SEO optimized content (website, blog, social media etc.) • Compiling landing pages • Managing and creating CTAs • Writing and analyzing emails (mass, transactional, drips) • Managing and creating gated content and sales collateral (such as ebooks or infographics) • Monitor and adjust content to fit our brands' guidelines • Set project timelines and ensure they are met by coordinating with various teams • Track project performance, specifically to analyze the successful completion of short and long-term goals • Act as the main point of contact for all project stakeholders • Ensure effective internal communication and collaboration between marketing, design, sales, and other departments • Address project-related issues promptly and come up with effective solutions • Make critical decisions to ensure project goals are achieved efficiently and effectively • Ensure all marketing projects are delivered on time, within scope, and within budget • Maintain high standards of quality in all deliverables, aiming to exceed client or company expectations

• Own and evolve Boulevard's marketing operations strategy, systems, and processes. • Connect marketing investment to pipeline, revenue, retention, and customer lifecycle outcomes. • Partner with Marketing, Sales, RevOps, and Data teams to improve GTM performance and operational efficiency. • Identify, implement, and scale AI-powered workflows and automation opportunities. • Build and optimize processes that improve campaign execution, reporting, lead management, and customer engagement. • Drive adoption of AI-enabled tools and best practices across the marketing organization. • Own and optimize Boulevard's marketing automation stack, including Marketo, Customer.io, and related GTM systems. • Develop reporting frameworks and dashboards that provide visibility into funnel performance, marketing efficiency, and revenue impact. • Build and lead a high-performing Marketing Operations team.

Role Description We're looking for a Senior Manager, Marketing Operations to own the systems, processes, and team behind our direct marketing function, reporting to the Chief Marketing Officer. The impact you’ll make: - Ensure personalized credit card offers are delivered precisely, every time. - Document and run business processes, earning trust from teams. - Tag, name, and make assets findable and reusable. - Move campaign cycle times in the right direction. - Provide leadership with visibility to plan and prioritize. - Clarify what good looks like for the team, upstream and downstream. In this role, you'll own: - Business process design and governance across the full direct marketing lifecycle. - A small, specialized team and relationships with external vendors and internal stakeholders. - Digital asset management: establishing and enforcing naming conventions and tagging taxonomy. - QA and audit controls for regulatory scrutiny, including UDAAP review readiness. - Operational reporting for leadership visibility into campaign status and throughput. - Identification of automation opportunities and partnership with internal teams. - Long-term build as the function expands from direct mail into digital. You'll thrive in this role if: - You've implemented a documented, working system in organizations. - You think in handoffs and design for consistency across every step. - You understand regulatory risks and have built audit controls proactively. - You spot automation opportunities and know the process must be solid first. - You've driven change management while respecting previous processes. Qualifications - 7+ years of experience in marketing operations or direct marketing campaign management in a regulated environment. - Experience designing and implementing business processes across complex workflows. - Direct mail execution experience with the ability to extend disciplines into digital channels. - Experience managing direct reports and vendor relationships. - Hands-on experience with digital asset management. - Ability to identify process automation opportunities and partner cross-functionally. - QA and audit mindset with documented controls. Preferred Qualifications - Background in financial services direct marketing with knowledge of UDAAP and regulatory workflows. - Experience across multiple direct marketing channels. - Experience working alongside creative or data BA resources in a production environment. Compensation - Annual full-time starting base salary range: $142,000 to $185,000. - Eligible for additional compensation through annual incentive and equity programs. - Pay based on work experience, education, certification(s), training, skills, and competencies. - Comprehensive benefits plan including paid time off, 401(k) match, wellness stipend, health/dental/vision insurance, and more.

• Build and manage marketing automation workflows (email, SMS, WhatsApp, Trigger Links, Webhooks) to support campaigns and lead nurturing • Execute and schedule email, SMS, and WhatsApp campaigns, ensuring personalization and accuracy • Assist in setting up landing pages, forms, and integrations within marketing automation tools • Perform A/B testing on emails subject lines, content, and timing to drive higher engagement and conversion • Monitor campaign performance and track results against defined KPIs • Collaborate with the Marketing Content Coordinator and Content Manager to ensure campaign assets (copy, graphics, automations) are ready for launch • Stay updated on marketing automation best practices and new platform capabilities