Boulevard Labs is a computer software company that desires for “everyday people to look and feel their best” and is on a mission to power “the next genera
Senior Manager, Marketing Operations
Location
United States
Posted
8 days ago
Salary
$138.3K - $194.6K / year
Seniority
Senior
Job Description
Senior Manager, Marketing Operations
Boulevard Labs
• Own and evolve Boulevard's marketing operations strategy, systems, and processes. • Connect marketing investment to pipeline, revenue, retention, and customer lifecycle outcomes. • Partner with Marketing, Sales, RevOps, and Data teams to improve GTM performance and operational efficiency. • Identify, implement, and scale AI-powered workflows and automation opportunities. • Build and optimize processes that improve campaign execution, reporting, lead management, and customer engagement. • Drive adoption of AI-enabled tools and best practices across the marketing organization. • Own and optimize Boulevard's marketing automation stack, including Marketo, Customer.io, and related GTM systems. • Develop reporting frameworks and dashboards that provide visibility into funnel performance, marketing efficiency, and revenue impact. • Build and lead a high-performing Marketing Operations team.
Job Requirements
- 8+ years of experience in Marketing Operations, Growth Operations, or Lifecycle Marketing within B2B SaaS.
- 5+ years of people leadership experience.
- Deep expertise with Marketo and Salesforce.
- Strong understanding of lifecycle marketing, lead scoring, attribution, and funnel management.
- Experience partnering closely with Sales, RevOps, and Data teams.
- Proven ability to connect marketing initiatives to pipeline and revenue outcomes.
Benefits
- 401(k) match plus dental, medical, vision, and life insurance.
- Flexible vacation day policy.
- Fully remote work with a monthly work from home stipend.
- Family planning resources and specialized support programs.
- Equity opportunities for growth with Boulevard.
- Boulevard Bucks Learning and Development program.
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