• Develop creative concepts and format ideas • Develop strong marketing angles • Define target avatars/personas and their pain points/desires • Write UGC scripts and creative briefs • Analyze performance (hook rate, CTR, CVR…) • Identify what works and what doesn’t • Draw inspiration from the market and benchmarks (TikTok/Meta/Amazon/Reddit…) • Turn data into winning concepts

• Omnichannel Strategy: Lead brand, trade, and performance marketing across all owned, earned, and paid channels (Google, Meta, TikTok, CRM, Affiliates, Press, and Influencers). • Trading Agility: Partner with Trading and Product to respond rapidly to in-week data—shifting budgets, re-forecasting channel activity, and pivoting campaign messaging with commercial urgency. • Commercial & Fiscal Accountability: Own the monthly marketing budget to maximize ROI, delivering against strict KPIs including Revenue, CPA, LTV, Conversion Rate, ROAS, and POAS. • Creative Guardrails & CRM: Oversee the CRM/lifecycle strategy and guide design/copy outputs to ensure every asset is brand-right and ruthlessly conversion-focused. • Team & Agency Leadership: Mentor and scale the internal marketing, promotions, and design teams while holding external agencies strictly accountable to performance targets. • AI & Innovation: Drive the adoption of AI, automation, and rapid testing to skyrocket creative output and marketing efficiency.

• Create, edit, and update product listings across various Australian e-commerce platforms (e.g., Australian retailer websites). • Ensure product descriptions, pricing, and images are accurate and current. • Conduct regular audits to confirm stock availability and ensure products meet brand and retailer visual standards. • Keep product listings up to date ahead of promotional or launch dates, aligning with the marketing calendar. • Upload and monitor product listings for accuracy in both content and images. • Download and manage brand imagery for e-retail sites. • Collaborate with retailer online teams to update listings and address inquiries, directing any unresolved issues to the appropriate internal departments. • Provide internal updates to local teams on the status of product listings. • Prepare for weekly meetings by outlining upcoming tasks and challenges. • Escalate urgent matters to the team manager when needed.

• Owning Meta media buying across multiple DTC brands, including campaign setup, testing, scaling, and budget management. • Monitoring and analyzing daily performance metrics to identify growth opportunities and performance bottlenecks. • Managing and optimizing key funnel metrics including CPA, ROAS, CVR, and AOV. • Identifying funnel drop-offs and prioritizing conversion rate optimization (CRO) initiatives. • Collaborating with creative teams by providing performance-driven feedback and testing recommendations. • Analyzing offers, bundles, pricing structures, and upsell opportunities to improve customer value and profitability. • Monitoring attribution and tracking systems to ensure accurate performance reporting. • Working closely with founders to develop and execute growth strategies. • Proactively identifying problems and implementing solutions with minimal supervision.