Reach plc logo
Reach plc

Reach plc - The UK and Ireland's largest commercial news publisher

Ecommerce Head of Brand – Marketing

EcommerceEcommerceContractRemoteLeadTeam 1,001-5,000Since 1836H1B No SponsorCompany SiteLinkedIn

Location

United Kingdom

Posted

7 days ago

Salary

0

Seniority

Lead

English

Job Description

Ecommerce Head of Brand – Marketing

Reach plc

• Omnichannel Strategy: Lead brand, trade, and performance marketing across all owned, earned, and paid channels (Google, Meta, TikTok, CRM, Affiliates, Press, and Influencers). • Trading Agility: Partner with Trading and Product to respond rapidly to in-week data—shifting budgets, re-forecasting channel activity, and pivoting campaign messaging with commercial urgency. • Commercial & Fiscal Accountability: Own the monthly marketing budget to maximize ROI, delivering against strict KPIs including Revenue, CPA, LTV, Conversion Rate, ROAS, and POAS. • Creative Guardrails & CRM: Oversee the CRM/lifecycle strategy and guide design/copy outputs to ensure every asset is brand-right and ruthlessly conversion-focused. • Team & Agency Leadership: Mentor and scale the internal marketing, promotions, and design teams while holding external agencies strictly accountable to performance targets. • AI & Innovation: Drive the adoption of AI, automation, and rapid testing to skyrocket creative output and marketing efficiency.

Job Requirements

  • Proven E-commerce Leadership: Extensive experience managing e-commerce brand and marketing functions with full budget and team ownership.
  • Dual Mastery: Proven track record of balancing brand equity with highly technical performance marketing.
  • Commercial Fluency: Deep understanding of core e-commerce metrics (CPA, LTV, Conversion, ROAS, POAS).
  • Platform & Channel Breadth: Hands-on experience with Google Ads, GA, Meta Ads Manager, TikTok Ads, and CRM/Lifecycle tools (Email/SMS).

Benefits

  • 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years.
  • An extra day's paid leave each year to volunteer for a cause close to your community or your heart.
  • Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!)
  • Bonus scheme - you'll get a stake in our success and a chance to add to your annual earnings.
  • Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
  • Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression.
  • A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.
  • Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.
  • Wellbeing support - including a 24/7 assistance programme for you and your family.
  • Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.
  • Interest-free loans - including for season tickets and technology.

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