Marketing Programs Manager
Location
United States
Posted
33 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Marketing Programs Manager
Vehlo
Role Description Vehlo is seeking a Marketing Program Manager for our Payments Division. This role is a critical part of our high-energy, high-growth team. In this role, you will craft and implement marketing campaigns that drive brand awareness and revenue for our products. To achieve this, you’ll work cross-functionally with Sales, Customer Success, Product, and RevOps teams to develop, implement and optimize our reputation, demand generation, product marketing, cross-sell, and partner programs. Your success will be driven by the fact that you possess strong communication and project management skills and are comfortable with all aspects of campaign launches from planning marketing campaigns all the way to tactical execution. If you would like to dive in, take ownership, and generate results for a growing organization, we would like to hear from you. What You’ll Do - Develop a marketing plan for payments products in conjunction with our divisional marketing teams, including key activities and budgets to support the acquisition of new payments customers (net new, partner-driven, and cross-sell) and the retention of existing customers. - Manage and coordinate marketing projects with internal teams and vendor partners, ensuring that deadlines & quality expectations are met. Ensure that investments are maximized with vendor partners. - Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas. - Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan. - Work closely with internal stakeholders to create and maintain digital and tangible feature lists and provide examples of feature use cases. - Understand and support our partner channels team. - Create and maintain a campaign strategy that drives cross-sell and partner leads to our internal sales teams. - Create website content related to product, and coordinate updates with the Marketing Services team. - Work closely with Marketing Operations to execute campaigns within our marketing automation tool stack. - Perform other duties as assigned. Qualifications - Bachelor’s degree in Digital Marketing, Marketing or a relevant field. - 4+ years experience in marketing. - Superior knowledge of digital marketing principles. - Comfortable using collaboration, automation, and CRM tools such as Marketo, Salesforce, and Jira. - Exceptional ROI-tracking skills, able to prove what is –or isn’t—working. - Familiarity with various online marketing platforms (e.g., Facebook, Google Ads, Microsoft Ads, etc.). - Experience with the Microsoft Office suite. - Payments marketing experience. Preferred Qualifications - Automotive experience. - Dealership experience. - Prior experience in Product Marketing. - SaaS experience. Benefits - Medical, dental, vision, and life insurance. - 401(k) with company match. - Paid time off and holidays. Work Environment & Physical Requirements - Ability to remain in a stationary position (sitting or standing) for extended periods. - Ability to operate a computer and standard office equipment (e.g., keyboard, mouse, headset). - Ability to view and interpret information on a computer screen for extended periods. - Ability to communicate effectively via phone, video, and written communication. - Ability to participate in virtual meetings with or without reasonable accommodation. Remote Work Expectations - Maintain a dedicated, safe, and distraction-free workspace. - Reliable high-speed internet connection sufficient for video conferencing and job-related systems. - Ability to maintain productivity in a remote environment. - Must reside in a state where the company is authorized to employ workers. - Must be able to work core hours aligned to Eastern, Central, Mountain, and/or Pacific timezones. Travel - Ability to travel as needed, including by air, car, or public transportation.
Related Guides
Related Categories
Related Job Pages
More Marketing Jobs
Role Description The Field Marketing Specialist is primarily responsible for leading regional market activation, commercial marketing execution, sales enablement, regional events, account-based marketing initiatives, and customer engagement programs that support pipeline generation, revenue growth, and commercial success. This role serves as the primary marketing partner to assigned region Commercial teams and translates global product marketing and campaign strategies into regional execution plans aligned to market needs and business priorities. - Execute regional-focused marketing programs aligned to regional commercial priorities, target accounts, pipeline objectives, and revenue goals. - Partner closely with Sales leadership to activate global campaigns through regional programs, account-based marketing initiatives, customer engagement activities, and targeted outreach. - Translate global campaign and product marketing strategies into actionable regional execution plans. - Identify regional market opportunities, customer needs, competitive dynamics, and commercial priorities to inform activation strategy. - Serve as the primary marketing partner to assigned regions Commercial teams. - Develop and adapt sales enablement materials, customer presentations, campaign assets, outreach content, and supporting tools aligned to commercial priorities. - Support pipeline acceleration through account-based marketing initiatives, sales plays, customer engagement programs, and regional activation efforts. - Partner with Commercial teams to support strategic opportunities, customer-facing initiatives, events, campaigns, and deal progression activities. - Drive adoption and consistency of approved messaging, positioning, campaign priorities, and value propositions across region. - Lead regional event activation activities aligned to commercial priorities and pipeline objectives. - Execute event-related planning, outreach, sales enablement, onsite activation, customer engagement, and post-event follow-up activities. - Adapt campaign and event messaging into region-specific activation programs designed to generate measurable commercial outcomes. - Partner with Commercial teams to maximize pipeline generation and opportunity progression resulting from events and customer engagements. - Collaborate with Digital & Growth Marketing, Marketing Operations, Product Marketing, Communications, and Commercial teams to improve campaign effectiveness and pipeline performance. - Capture customer, sales, and market feedback to support messaging refinement, targeting optimization, and go-to-market improvements. - Provide structured market, customer, and competitive insights that support campaign development and product marketing strategy. - Create and adapt customer-facing content, campaign materials, event assets, presentations, sales outreach materials, and account-based marketing content. - Ensure regional marketing activities align with approved messaging, positioning, brand standards, and corporate guidelines. - Track, measure, and communicate program performance, engagement metrics, and regional marketing effectiveness. PLEASE NOTE: This is not an exhaustive list of all duties, responsibilities and requirements of the position described above. Other functions may be assigned and management retains the right to add or change duties at any time. Qualifications - Bachelor’s Degree (or equivalent) in marketing, business, communications, healthcare administration or related field. - 5+ years of experience in field marketing, demand generation, sales enablement, commercial marketing, campaign marketing, or related marketing disciplines. - Experience supporting sales organizations and driving measurable pipeline contribution. Requirements - Strong project management and execution skills. - Ability to work cross-functionally across marketing, sales, product, and leadership teams. - Strong presentation and sales enablement capabilities. - Analytical and data-driven decision-making skills. - Ability to manage multiple priorities in a fast-paced environment. Preferred Skills, Knowledge and Abilities - Knowledge of healthcare provider buying processes. - Understanding of enterprise software go-to-market models. - Familiarity with diagnostic imaging, radiology workflows, AI-enabled healthcare solutions, or population health solutions. Quality Standards - Communicates, cooperates, and consistently functions professionally and harmoniously with all levels of supervision, co-workers, visitors, and vendors. - Demonstrates initiative, personal awareness, professionalism and integrity, and exercises confidentiality in all areas of performance. - Follows all local, regional and country laws concerning employment. - Follows all DeepHealth policies and procedures. - Follows data privacy, compliance, safety and confidentiality standards at all times. - Practices universal safety precautions. - Promotes good public relations on the phone and in person. - Adapts and is willing to learn new tasks, methods, and systems. - Reports to work regularly as scheduled; consistently punctual with respect to working hours, meal and rest breaks, and maintains satisfactory personal attendance in accordance with DeepHealth guidelines. - Completes job responsibilities in a quality and timely manner. Travel This position requires domestic / international travel up to 20%. Working Environment Remote Physical Demands This position often requires sitting, standing, walking, bending, twisting, reaching with hands and arms, using hands and fingers, handling, or feeling, speaking, listening, and high-level cognitive thinking. Also, must be able to lift up to 10 pounds occasionally. Salary Salary dependant upon - $93,000 - $125,000
• Create high-quality technical content including demo videos, walkthroughs, solution briefs, one-pagers, technical papers, technical use cases, blogs, presentations and other assets that clearly demonstrate product value and practical application • Develop and maintain end-to-end demo environments, datasets, and workflows that showcase Autodesk Tandem in real-world AECO scenarios • Translate messaging and positioning into tangible, technically credible assets that support product launches and go-to-market initiatives • Collaborate with product and engineering teams by participating in alpha and beta programs, incorporating new features into demo environments , content, and provide structured feedback to improve product readiness • Work with product, engineering, and customer success teams to ensure demos and content accurately reflect real customer workflows, challenges, and industry requirements • Design and refine talk tracks and technical storytelling that can be leveraged in customer conversations, sales enablement, and strategic deals
• Lead the development and execution of marketing strategies for newly onboarded communities. • Evaluate existing marketing efforts from prior management companies and recommend improvements to digital presence, brand positioning, and lead generation. • Partner with operational leadership to ensure marketing strategies align with occupancy goals and ownership expectations. • Oversee the setup and coordination of marketing assets including logos, photography, domains, websites, and other digital platforms during onboarding. • Oversee the setup, optimization, and auditing of Internet Listing Services (ILS) including Apartments.com, Zillow, Apartment List, and similar platforms. • Ensure accurate property listings across ILS platforms, Google Business Profiles, and social media channels. • Collaborate with internal digital marketing teams to launch and optimize campaigns including PPC, Performance Max, retargeting, and paid social. • Monitor marketing performance to ensure communities remain competitive within their markets. • Coordinate with internal design teams and vendors to implement or refresh community branding including logos, photography, websites, signage, and marketing collateral. • Ensure brand consistency across all marketing platforms during the transition process. • Support rebranding initiatives related to property repositioning, renovations, or name changes. • Serve as the primary marketing advisor for communities during the transition period. • Lead marketing discussions with operational leadership, internal stakeholders, and ownership groups, presenting recommendations clearly and confidently. • Collaborate cross-functionally with operations teams, marketing departments, and external partners to support successful transitions. • Manage multiple concurrent property transitions while maintaining organization and adherence to established timelines. • Ensure all marketing platforms, digital assets, and branding elements are properly implemented during onboarding. • Support team goals related to transition efficiency, including maintaining established timeline benchmarks. • Provide leadership, mentorship, and support to Marketing Transitions Associates. • Foster a collaborative team environment focused on innovation, problem-solving, and continuous improvement. • Analyze marketing performance data, lead trends, and leasing metrics to inform strategic recommendations. • Identify opportunities to improve lead generation, digital visibility, and marketing efficiency. • Evaluate new marketing tools and strategies that enhance transition performance.
Senior Manager, Field Marketing
SonicWallDelivering real-time breach detection and prevention solutions backed by SonicWall Capture Threat Network.
• Serve as the primary marketing point of contact for partners and distributors across APJ • Deliver marketing enablement and trainings for partners and their sales teams • Plan, budget, and track execution of MDF-funded activities, with regular ROI reporting • Drive adoption of joint marketing programs with partners • Plan and execute demand generation programs across digital, events, and content - with clear pipeline targets • Develop new customer case studies and video testimonials in partnership with sales • Act as the regional marketing liaison for the sales team and suppliers • Lead and develop a team of two field marketers based in India and Japan, setting priorities and coaching for growth




