**Responsibilities:** - Manage and maintain online stores on platforms such as Shopify, WooCommerce, BigCommerce, and marketplaces like Amazon, eBay, and Etsy. - Upload and optimize product listings, ensuring accurate descriptions, images, and pricing. - Plan and execute digital marketing campaigns, including paid ads (Google, Facebook, TikTok, etc.) and email marketing. - Monitor sales performance, traffic, conversion rates, and customer behavior using analytics tools (Google Analytics, SEMrush, etc.). - Coordinate inventory, promotions, and fulfillment with internal teams. - Identify opportunities to improve online store performance, including CRO (Conversion Rate Optimization) strategies. - Stay updated on eCommerce trends, emerging platforms, and digital marketing best practices. - Provide reports on sales, campaign performance, and key metrics to management.

• Lead the architecture and implementation of Shopify Hydrogen storefronts • Define frontend standards, patterns, and best practices for headless Shopify • Make architectural decisions around performance, scalability, and maintainability • Review code and mentor developers through PRs, pairing, and technical guidance • Lead sprint planning and execution: scope work, estimate effort, and ensure on-time delivery • Build and maintain Hydrogen storefronts using React, TypeScript, and Vite • Implement Shopify Storefront API and Admin API integrations • Design, build, and deploy custom Shopify Functions • Develop custom components, routes, and server-side logic • Optimize storefront performance (LCP, CLS, TTFB, caching, streaming SSR) • Integrate third-party services

• Main operational coordinator for UGC production projects • Define and scope project requirements • Organize production • Track deliverables • Ensure final quality • Collaborate with REACH teams (Creative Ops, creatives, video editors)

• Manage and maintain strong relationships with e-commerce vendors and suppliers to ensure consistent performance and compliance with company standards. • Monitor vendor performance metrics, identify areas for improvement, and implement process enhancements to increase efficiency, product quality, and customer satisfaction. • Collaborate with internal teams (Operations, Marketing, Product, and Customer Service) to ensure vendor offerings align with overall e-commerce strategy and business objectives. • Develop and execute strategies to optimize product assortment, pricing, inventory flow, and fulfillment processes. • Review and approve vendor content, including product listings and descriptions, ensuring accuracy, brand consistency, and alignment with Shopify platform standards. • Stay up-to-date on e-commerce trends, competitor activity, and platform updates to inform strategic decisions and vendor initiatives. • Lead projects to streamline vendor operations, reduce costs, and enhance the overall e-commerce customer experience.