• Own and execute day-to-day organic social publishing copy, photo, graphics, and video across LinkedIn, Instagram, TikTok, Facebook, Reddit, Trustpilot, Google Reviews, and emerging platforms. • Translate the Director’s brand positioning and messaging frameworks into compelling, platform-native content tailored to each target audience. • Create content hands-on, including copy, short-form video, carousels, graphics, and light motion assets, using modern tools and AI to move fast and iterate quickly. • Actively manage and grow our online community by engaging with comments, DMs, reviews, and relevant discussions. • Identify and test new formats, trends, and creative approaches while maintaining brand consistency and credibility. • Track social and community performance metrics, delivering clear monthly insights, learnings, and recommendations to the Director. • Collaborate cross-functionally with clinical, marketing, and partnerships teams to turn expertise, patient stories, and product updates into engaging content. • Support reputation management efforts by ensuring thoughtful, timely responses across review platforms.

Backlight We back everything video. Who We Are At Backlight, we provide software that empowers creativity and collaboration throughout the video value chain. Collectively, we share a culture of mutual trust and respect, inclusivity, and a passion for making an impact in the lives of our customers. We are always on the lookout for talented people to join our team! Looking to join a great team? We are growing fast! If we are not currently looking to fill a role that matches your background we may be doing it soon! You can apply to work with us here! Why become a Backlighter? You will be developing within a global team. You’ll make a durable mark on our organization, people, and  products. We like to accomplish things together as a team. Join us!

Role Description - Manage and grow our LinkedIn & Instagram presence - Design high-quality visuals in Figma (non-negotiable) - Translate projects into engaging, design-led storytelling - Build structured content calendars aligned with business goals - Optimize posts for engagement, reach & strategic positioning - Collaborate with IT, Animation, and Academy teams Qualifications - Strong experience in Social Media Management (B2B preferred) - Advanced Figma skills (layouts, typography, visual systems) - Deep understanding of LinkedIn growth & content psychology - Strong copywriting ability (clear, sharp, intentional) - Aesthetic sensitivity aligned with premium digital brands - Structured thinking + execution discipline Benefits - Not a checkbox role — a real growth environment with high standards - Direct mentorship from professionals working at global level - Real involvement in brand, product, and platform decisions - Portfolio-level impact with performance-based recognition - Clear pathway to long-term collaboration based on value delivered - Remote, flexible, outcome-driven culture built on ownership and trust

• Works with clients to understand brand and implements social initiatives among paid social media advertising. • Utilizes social platforms natively (Facebook/IG, Twitter, Pinterest, Linkedin, Snapchat) and within PMD technology for paid social media. • Oversees day to day client operations, management of internal teams, thought leadership and POV development. • Assists with training and supervising internal teams to ensure best in class strategy and execution. • Brand strategy experience with the ability to translate that strategy into smart and sound paid social tactics • Understanding of brand and direct response social initiatives offered in social media paid advertising (i.e. measurement and tracking capabilities specific to platforms) • Balancing and meeting deadlines and challenges with your strong organizational skills