• Manage and maintain Shopify Plus operations across three brand storefronts • Upload and update products using bulk CSV files while following established naming and formatting conventions • Optimize product listings, SEO titles, and meta descriptions • Assist with website merchandising, collection structures, and overall site aesthetics • Ensure website content, pricing, and inventory information remain accurate and up to date • Support initiatives that improve the online customer shopping experience • Assist with Xero reconciliations, invoice entry, and expense coding • Perform weekly bank feed reconciliations • Follow up on outstanding supplier invoices and credits • Manage and support Klaviyo email campaigns and automation flows • Maintain subscriber lists, segments, and suppression lists • Update and improve existing email templates and automated flows • Support email marketing initiatives across all brands • Manage the Appstle loyalty and rewards program • Maintain tier structures, earning rules, redemption settings, and expiration configurations • Monitor daily loyalty activity and resolve member account issues • Prepare monthly loyalty performance reports • Apply Lightroom presets to product and lifestyle imagery for marketing use • Edit fashion product images using Photoroom or similar tools, including: - Background removal - AI-generated backgrounds - Color correction • Audit website imagery for consistency in: - Cropping - Backgrounds - Lighting - Visual presentation • Identify images requiring retouching or reshooting • Handle e-commerce-related administration and reporting • Process supplier orders and coordinate through wholesale ordering portals • Manage supplier and customer communications • Triage and maintain inbox communications • Create and maintain SOPs within Notion • Reduce founder dependency through documentation and autonomous ownership of recurring tasks

Role Description We are seeking an experienced E-Commerce & Website/Operations Coordinator to support the day-to-day management of our Shopify Plus online store and broader business operations during this expansion. This is a full-time remote role suited to someone who is highly organized, detail-oriented, and capable of taking genuine ownership of operational functions—not simply executing tasks. The successful candidate will help build and maintain SOPs, reduce founder dependency, and become a long-term contributor to the business. Key Responsibilities - Shopify & Website Management - Manage and maintain Shopify Plus operations across three brand storefronts - Upload and update products using bulk CSV files while following established naming and formatting conventions - Optimize product listings, SEO titles, and meta descriptions - Assist with website merchandising, collection structures, and overall site aesthetics - Ensure website content, pricing, and inventory information remain accurate and up to date - Support initiatives that improve the online customer shopping experience - Xero & Finance Administration - Assist with Xero reconciliations, invoice entry, and expense coding - Perform weekly bank feed reconciliations - Follow up on outstanding supplier invoices and credits - Email Marketing (Klaviyo) - Manage and support Klaviyo email campaigns and automation flows - Maintain subscriber lists, segments, and suppression lists - Update and improve existing email templates and automated flows - Support email marketing initiatives across all brands - Loyalty & Rewards Program (Appstle) - Manage the Appstle loyalty and rewards program - Maintain tier structures, earning rules, redemption settings, and expiration configurations - Monitor daily loyalty activity and resolve member account issues - Prepare monthly loyalty performance reports - Image Editing & Visual Quality - Apply Lightroom presets to product and lifestyle imagery for marketing use - Edit fashion product images using Photoroom or similar tools, including: - Background removal - AI-generated backgrounds - Color correction - Audit website imagery for consistency in: - Cropping - Backgrounds - Lighting - Visual presentation - Identify images requiring retouching or reshooting - Operations & Administration - Handle e-commerce-related administration and reporting - Process supplier orders and coordinate through wholesale ordering portals - Manage supplier and customer communications - Triage and maintain inbox communications - Create and maintain SOPs within Notion - Reduce founder dependency through documentation and autonomous ownership of recurring tasks Qualifications - Minimum 3 years of Shopify experience (Shopify Plus strongly preferred) - Experience managing Klaviyo campaigns and automation flows - Working knowledge of Xero - Experience with Australian GST and bank reconciliations preferred - Experience with large-scale product uploads and CSV management - Understanding of e-commerce SEO best practices - Strong attention to detail - Ability to work independently and manage multiple priorities - Excellent written English communication skills - Proactive, clear, and timely communication Desirable Skills - Fashion, lifestyle, or retail e-commerce experience - Experience using Appstle Loyalty - Experience with Photoroom, Pixelcut, Botika, Wearview, or similar image-editing tools - Adobe Lightroom experience, including preset application and batch exports - Familiarity with AI-generated imagery tools - Experience using NuOrder or similar wholesale ordering platforms - Experience using Notion for SOP documentation and project management Work Arrangement & Expectations This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to: - Disclose any existing ongoing roles or client work - Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)

• Own day-to-day operations of the e-commerce store, ensuring accuracy, performance, and operational stability. • Obsess over excellent customer experience. • Thinking ahead to ensure production and shipping timelines are met, and that our customers get the best experience possible with our brand. Including ensuring that their questions are answered in a timely manner. • Maintain and optimize product pages, including descriptions, imagery, pricing, SEO, and layout within Shopify. • Support and execute merchandise and product launches in collaboration with Marketing, owning launch checklists, QA, and on-time go-live execution. • Coordinate fulfillment and logistics partners across regions (China, US, Europe), ensuring cost-effective and timely delivery. • Be persistent in advocating for our customers by being on calls with our suppliers and closely monitoring production timelines and them meeting deliverables. • Manage inventory tracking and stock levels to avoid shortages or overstock. • Monitor store performance metrics (sales, conversion rates, AOV, shipping costs, refunds, customer satisfaction), delivering monthly reports with insights and recommendations. • Conduct market and competitor research to identify optimization opportunities and emerging trends. • Support promotional planning and execution, including quarterly promotions and high-volume sales periods (e.g. holidays). • Collaborate cross-functionally to ensure e-commerce initiatives align with brand and business priorities. • Maintain documentation and SOPs for e-commerce processes, continuously improving workflows as the store scales.

• Execute and test customer journey for online events, promotions, and product launches to drive traffic, conversion, and revenue • Own the curation of seasonal gift guides and select curated shops using both data and merchant recommendations to promote discoverability, customer engagement & revenue • Support quarterly global site taxonomy and refinement updates to ensure successful implementation on site • Monitor inventory levels to adjust product placements based on availability and sales velocity • Partner with cross-functional teams (Buying, Marketing, Creative) to ensure accurate and timely content execution • Ensure accurate set-up and visibility of key digital services, such as Digital Stylists, across site touchpoints, and monitor customer engagement • Provide weekly/monthly/quarterly reports on site performance, product findings method trends, and merchandising effectiveness • Utilize data insights to make recommendations for improving product presentation and overall site performance • Assist in pulling key KPIs for promotional events to understand drivers of performance against plan, and last year's benchmarks • Help develop holistic recaps of live events to drive recommendations for immediate performance optimizations and post-event recaps to summarize key learnings • Generate and maintain monthly navigation performance reports • Support A/B testing initiatives and analyze results to inform future site navigation strategies • Identify and work with cross-functional partners to troubleshoot any site navigational or SFCC setup issues that may arise • Help identify and troubleshoot any on-site errors, broken links, or customer experience issues • Monitor competitor sites for promotional marketing, merchandising trends and UX opportunities • Advise on and partner with various internal teams to improve processes, identify opportunities, and scale best practice and governance for site setup