• Shape the paid Meta (Instagram/Facebook) strategy for an established creator brand and a growing film studio. • Advise on targeting, budgets, and creative with a focus on Reels and short-form video. • Occasionally launch and manage campaigns promoting films, trailers, and releases. • Report on audience growth and engagement and recommend optimizations.

• Take full ownership and run point on all digital performance marketing efforts. • Develop and execute SEM, SMM, and SEO campaigns across Google, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other emerging platforms. • Manage end-to-end campaign execution: ad creation, targeting, optimisation, and reporting. • Conduct keyword research, A/B testing, and continuous campaign improvement to maximise ROI. • Allocate and track digital marketing budgets, identifying opportunities for cost optimisation. • Collaborate with content, design, and operations teams to ensure campaigns are delivered seamlessly. • Develop and implement social media strategies to grow engagement, brand awareness, and customer retention. • Create, schedule, and post social content (graphics, captions, videos) aligned with campaigns and brand identity. • Monitor trends, track engagement, and adjust content and posting strategies as needed. • Handle customer interactions and feedback on social media to maintain a positive brand image. • Plan and execute online and offline events including logistics, marketing materials, and post-event follow-ups. • Track and analyse campaign performance, website traffic, social media metrics, and other digital KPIs. • Generate actionable reports and insights to optimise campaigns and support decision-making. • Execute data-driven A/B tests and adjust campaigns based on performance insights. • Present campaign performance, insights, and recommendations to management regularly, demonstrating accountability for results and ROI.

• Enterprise-level account campaign management, including daily optimizations, campaign creation, and high-level strategy ownership • Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.) • Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients • Seek to utilize available AI and outsource resources to assist in workflow wherever possible

Role Description We're looking for a Senior Campaign Manager to own Pivotree's ABM and demand generation programs end-to-end. This isn't a coordinator role — you'll drive strategy, build and run campaigns, write copy, manage reporting, and work directly with our agency partners, BDR team, and sales to move accounts through the pipeline. You'll report to the Director of Marketing and have real ownership over how we show up to target accounts. This role sits at the center of our go-to-market motion: - Intent-driven account targeting - Multi-channel outbound campaigns - Demand gen programs that generate and accelerate pipeline You'll be working with a modern, well-built martech stack, and expected to know how to use it. Qualifications - 5+ years in B2B marketing, with a strong track record in both ABM and demand generation - Hands-on HubSpot experience - Familiarity with account intelligence tools - Comfort writing campaign copy (you don't need a copywriter for every asset) - A data-first approach to campaign decisions: you measure, you iterate, you report clearly - Experience coordinating with BDR and sales teams — you know how to brief a rep and run a campaign in parallel without friction - Background in B2B tech or SaaS Requirements - Pipeline generation from target accounts - ABM programs targeting named account lists — from account selection and tiering through campaign execution and BDR coordination - Demand gen campaigns across channels (outbound, paid, content, events) tied to measurable pipeline contribution - Campaign copy: ads, emails, landing pages, nurture sequences - Reporting: weekly and monthly pipeline attribution, campaign performance, signal monitoring - BDR-marketing alignment: briefing sequences, coordinating outreach timing, feeding signal data to reps - Campaign operations in HubSpot — list builds, workflows, scoring, attribution - Clay-powered enrichment and research workflows to support targeting and personalization Nice to Have - Experience with outbound sequencing tools (Amplemarket, Salesloft, Outreach) - LinkedIn paid campaign experience - Exposure to commerce, data management, or supply chain tech - Experience working alongside and supporting external SaaS partners - Track record of helping sales teams get more value out of industry events - Experience in managing agency relationships