Role Description As Senior Director, Product Management & Market Activation, you will own how Unit4’s innovation is translated into market narrative, demonstration, and commercial impact. Operating at the intersection of Product and the market, you will lead the product marketing, analyst relations, and demonstration operations teams, elevating Unit4’s go-to-market capability to match the scale and ambition of our AI-native platform launch. Your remit is to ensure that how we position, communicate, and demonstrate innovation lands as powerfully in the market as what we build. This role can be hired remotely in Spain, Portugal or UK. Your mission - Lead the global go-to-market launch of Unit4’s AI-native architecture: an 18-month, company-wide initiative. - Establish repeatable GTM disciplines that future innovations will follow. What you'll be responsible for - Owning the AI-native GTM launch. - Lead the GTM strategy and execution for Unit4’s AI-native architecture. - Translate complex technical innovation into clear, credible economic value stories for CFOs, COOs, and CHROs. - Align Product, Sales, Customer Success, and Services around a unified, revenue-focused launch. - Use this launch to establish scalable GTM disciplines for future innovation. - Build and lead a product marketing function that endures beyond individual launches. - Shift messaging from features to outcomes and economic impact. - Develop GTM playbooks, sales narratives, and competitive positioning that drive pipeline and wins. - Partner closely with Product to ensure launches are market-ready and commercially sharp. - Challenge launch readiness when the value story isn’t credible or provable. - Integrate demonstration services into the narrative so demos deepen the story. - Ensure consistency from message → demo → proof across the buyer journey. - Establish demos as an ongoing commercial lever, not just launch support. - Lead analyst relations to position Unit4’s AI capabilities as differentiated and material. - Use analyst engagement to validate messaging, refine positioning, and build credibility. - Strengthen Unit4’s recognition as a leader in AI-driven ERP for midmarket service organizations. - Treat product marketing as a revenue driver, not a content factory. - Define KPIs that connect GTM execution to pipeline, win rates, and deal velocity. - Partner closely with Sales to continuously iterate based on what lands—or doesn’t—in the field. - Lead and develop a team of mid to senior-level professionals. - Create clear growth paths and learning opportunities. - Drive AI literacy and automation across the function. - Set standards of excellence that raise performance across teams. Qualifications - Senior product marketing or GTM leader. - Experience leading major platform or transformational launches in B2B SaaS or enterprise software. - Comfortable operating between Product, Sales, and market reality. - Focus on commercial outcomes, not just messaging quality. Benefits - A culture built on trust, giving you freedom and autonomy to be successful. - Balance with uncapped time off policy, remote working opportunities, and Global Wellbeing Days. - Talented colleagues, role models, and mentors. - A commitment to sustainability with initiatives such as our Act4Good program. - A safe and inclusive working environment supported by Employee Resource Groups. Background check This role may require security clearance for customer projects and access to sensitive (customer) data. After accepting our offer, we could ask for background checks, which may require disclosure of personal information. We'll handle it according to local privacy laws and keep your info safe.

• You will lead and launch product releases, feature enhancements, and projects • You will help coordinate go-to-market activities across Product, Sales, Marketing, and Design • You will track deliverables, dependencies, and main inputs to help launches stay on course • Help build launch briefs, messaging docs, enablement materials, and internal communications • Help maintain consistency across product narratives, internal materials, and external-facing assets • Support message testing and synthesis of feedback to improve clarity • Create sales enablement materials such as one-pagers, pitch support, FAQs, battlecards, and presentation content • Partner with Sales and team members to gather their feedback on what resonates and where they need additional support • Help manage enablement resources so they are easy to access and use • Gather and summarize customer, market, and inputs from research, win-loss insights, team member interviews, and internal sources

• Lead go-to-market strategy and execution for AI-powered products and features — translate complex AI capabilities into compelling, customer-centric value propositions that drive understanding, adoption, and trust. • Drive pricing and packaging strategy — partner with Product, Finance, and CS to evaluate, propose, and refine how Jane's products are packaged and priced, grounded in customer research, competitive analysis, and willingness-to-pay insights. • Strengthen Jane's market positioning through insight-driven messaging and go-to-market plans, grounded in deep understanding of customer needs, workflows, and market dynamics. • Lead cross-functional launch programs that improve product adoption, accelerate revenue, and deliver clear, measurable business results. • Translate customer and market insights into action — synthesize qualitative and quantitative data to influence product direction, roadmap priorities, and commercial strategy. • Build alignment across Product, Sales, Customer Support, and Marketing by communicating strategy, customer insights, and priorities with clarity. • Introduce repeatable frameworks that improve how we plan, execute, and measure product marketing initiatives. • Represent Jane at key market events, conferences, and industry forums.

• Support and drive end-to-end GTM planning and execution for major launches, strategic feature releases, and cross-functional initiatives across Drata's product portfolio • Act as a product marketing DRI across Product, Marketing, Sales, Customer Success, and Enablement—driving alignment and execution through influence and quality of work • Build and maintain launch plans, timelines, deliverables, dependencies, and readiness criteria so every stakeholder knows what's needed and when • Help run and improve the NPI process and related launch frameworks, templates, and governance on a day-to-day basis • Contribute to the recurring communications cadence keeping GTM leadership, ELT, and the revenue org informed on launches, risks, milestones, and upcoming initiatives • Produce the core internal and external assets required for launches—messaging, decks, one-pagers, launch briefs, enablement materials, and executive-ready content • Gather field input, stakeholder feedback, and launch learnings to continuously sharpen messaging, process, and execution quality