Manager, Public Relations
Location
United States
Posted
9 days ago
Salary
$105K / year
Seniority
Senior
Job Description
Manager, Public Relations
Oatly
• Input into and execute Oatly’s North American Public Relations strategy, to promote overall strategic priorities across business, consumer, and industry media • Help Oatly manage its brand reputation both proactively and reactively with media, consumers, partners, and other external stakeholders • Build, maintain, and strengthen key reporter relationships • Directly engage with media and external partners on behalf of the brand • Secure strategic press coverage across print, digital, and broadcast media, including features and product placement • Manage day-to-day relationships with PR agencies, influencer agencies, and other external support • Collaborate and coordinate work with public relations colleagues globally • Act as the go-to comms partner for North American nutrition and sustainability directors • Lead Oatly’s mission-based storytelling in North America • Provide PR support for new account launches, partnerships, or other announcements • Assist in crisis comms scenarios • Identify and oversee the creation/submission of applications for relevant industry recognitions and awards • Develop press materials such as press releases, bios, fact sheets, Q&As, and media interview backgrounders
Job Requirements
- 3-5 years working in public relations, external brand communications, or journalism; ideally, familiarity with emerging consumer brands
- A strong background in media relations best practices that enables comfort and confidence speaking with media, key stakeholders, and executives
- Desire and ability to manage and foster external relationships with reporters, conference organizers, and brand partners built on trust and open communications
- Strong written and interpersonal communication skills, inclusive of writing pitches, press releases, and headlines with creativity and originality in mind
- Background and/or interest in the fields of nutrition and sustainability, and a desire to lead strategy development and execution around nutrition and sustainability for the brand
- Ability to think critically and make informed decisions that drive toward our strategic goals, yet flexibility and openness to change and new information
- A connection to Oatly’s mission of encouraging health, sustainability, and transparency
Benefits
- Flexible vacation (take it when you need it)
- Really great benefits (yes, pet insurance is in there)
- Paid volunteer days off throughout the year (doing good is fun)
- Free six packs of oatmilk
- Really great coworkers who are rooting for each other and the company to thrive
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