Highmark Health logo
Highmark Health

Creating remarkable health experiences, freeing people to be their best.

Marketing Technologist

MarketingMarketingFull TimeRemoteSeniorTeam 10,001+Since 1852H1B SponsorCompany SiteLinkedIn

Location

Louisiana + 4 moreAll locations: Louisiana | North Carolina | Maryland | Pennsylvania | Washington

Posted

18 days ago

Salary

$86.4K - $138.6K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglishApacheERPETL

Job Description

Marketing Technologist

Highmark Health

• Lead the advancement and maturity of the marketing technology stack and AI integration, ensuring it supports current and future marketing strategies and campaign needs • Manage implementation of marketing technology roadmaps and ongoing platform support, including feature/function enrichment to meet current and future needs of marketing business users • Serve as primary point of contact and owner for day-to-day vendor relationships, in partnership with many cross-functional areas • Oversee the development and implementation of marketing operational strategies and plans • Support budgeting, forecasting, and resource allocation processes for the marketing department • Develop training and change management programs and services for marketing and experience team members

Job Requirements

  • 5 years of professional experience in the MarTech domain including, but not limited to CRM, CDP, MMP, Analytics, and model-driven targeting
  • 5 years of experience in business & operational process optimization within a marketing context
  • 5 years of professional experience in data architecture design (data lake/warehouse) and familiarity of ETL processes and tools
  • 5 years of professional experience integrating MarTech solutions(e.g., CRM, ERP, CDP, etc.) and middleware platforms (e.g., Mulesoft, Apache, etc.)
  • 3 years of experience analyzing business and marketing requirements and defining prioritized product roadmap and features to support them.
  • 1 year of proven experience in using technology and AI in a marketing context

Benefits

  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
  • Technology management certification
  • Human centered-design and design thinking certifications
  • Project management certification

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