• Own the strategic roadmap, data architecture, and analytical execution for the Marketing domain. • Take full ownership of the Marketing data reporting layer, mapping out and executing a multi-quarter technical roadmap that aligns cleanly with Alma's growth OKRs. • Design and optimize core Marketing data models within dbt, moving the organization toward an integrated, full-funnel 'source of truth'. • Empower Marketing stakeholders with automated, high-fidelity pacing models and diagnostic tools that reduce manual workflows and accelerate media-spend optimization. • Act as the primary technical liaison between Growth Marketing and Data Engineering, defining the requirements for downstream identity resolution and MarTech API integrations. • Design, build, and maintain enterprise-grade data models in dbt and interactive dashboards in BI tools (Lightdash). • Act as a technical mentor to peer analysts across the data organization. • Drive complex, deep-dive analyses on multi-touch attribution (MTA), marketing mix modeling (MMM), client lifetime value (LTV), and incrementality testing.

• Inform and support marketing strategy decision making through in-depth analysis of both primary and secondary data sources • Lead ad hoc analytics projects in support of the Orgovyx brand team • Develop and present insights to the Orgovyx brand team, cross-functional partners, and senior leadership • Track and report on strategic KPIs and supporting diagnostic metrics for monthly and quarterly business reviews • Collaborate cross-functionally (Medical, Clinical, Brand, and other supporting teams) to define and prioritize key business questions

Role Description You’re a retention marketer who sees customers as people on a journey, not just targets for the next send. You know the most successful email isn't the one showing off. It's the one that arrives perfectly on time, says something thoughtful, and makes a customer feel truly seen. We love that kind of genuine craft. You’re equally at home building out a Klaviyo flow from scratch and digging into a performance report to figure out why a win-back sequence quietly stopped working last quarter. Subscription churn, payment recovery, cancellation and save rates aren’t dry metrics to you. They’re interesting problems, and you’re the kind of person who actually wants to solve them. You’re a stellar writer, a natural collaborator, and you’re self-driven. You manage your calendar with a sense of calm and organization, and you genuinely care about the mission of our wellness brand and the people we serve. We’re a different kind of ecomm company. Banyan Botanicals has thrived for 30 years because we take the long, steady view—on our products, our customer relationships, and most importantly, our people. If you’re tired of the hustle culture treadmill and are looking for a place where the pace is intentional, where the team has stuck around long enough to truly trust each other (many of us for 10+ years!), and where your work contributes to something meaningful, this might be your perfect fit. This is your channel to own! You’ll be the champion of Banyan’s retention marketing strategy across email, SMS/RCS, loyalty, and subscription. You’ll set the course, build the infrastructure, and keep refining what’s in market. It’s a significant role, but you’ll have genuine backup from a close-knit, supportive team and a Director who loves this space and is ready to jump in alongside you. A key priority is subscription retention. You’ll dive into Klaviyo and Skio to reduce churn, boost save rates, recover payments, and create the lifecycle sequences that keep our subscribers happy and feeling great about their Banyan relationship. There is a lot of interesting, high-impact work waiting for you here. You’ll report directly to our Director of Marketing and collaborate daily with our Brand Content Project Manager, Senior Designer, and Digital Experience Lead. We’re a small team, which means collaboration is easy, everyone knows what’s going on, and your work is always visible and valued. Qualifications - 4+ years in email marketing, lifecycle marketing, or retention marketing, ideally in DTC ecommerce, wellness, or a subscription-based brand. - Advanced Klaviyo proficiency. You’ve built complex flows, worked with sophisticated segmentation, and can talk specifically about what you’ve built and what it did. - Real experience with subscription retention (ie churn reduction, cancellation saves, payment recovery) and results you’re proud of. Skio or Recharge experience is a big plus. - SMS marketing experience and solid working knowledge of compliance (TCPA, carrier regulations). - Strong analytical skills. You’re comfortable in the data, curious about what’s driving it, and good at explaining what it means. - Genuine copywriting ability. You can write email and SMS content that sounds warm and human, not like it came from a template. - Good organizational instincts and a collaborative working style. You manage a busy calendar without dropping things, and you communicate proactively. - A real connection to wellness, Ayurveda, or mission-driven brands. We’ve found it makes a big difference to have an authentic connection to the “why”. Requirements - Own and lead the strategy, planning, and execution of Banyan’s email and SMS/RCS programs in Klaviyo. - Manage and continuously improve automated flows and customer journeys including welcome series, post-purchase, cross-sell, win-back, browse abandonment, and more. - Own the campaign calendar alongside our Brand Content Project Manager, making sure messaging is well-timed and aligned with launches, promotions, and seasonal moments. - Explore and integrate RCS where it makes sense, staying curious about what’s possible as the channel evolves. - Own the marketing strategy for Banyan’s subscription program, using Klaviyo and Skio to drive retention and lifetime value. - Build and optimize cancellation save flows, churn-risk interventions, and payment recovery sequences with clear benchmarks and a genuine interest in improving them. - Manage the full subscriber communication arc: renewal reminders, swap and skip messaging, surprise and delight moments, upsell campaigns, and everything in between. - Partner with our Digital Experience Lead on Skio configuration and any technical integrations that shape the subscriber experience. - Own Banyan’s future loyalty program, beginning from program conception to ongoing optimization. - Build and refine segmentation strategies that deliver the right message to the right person based on purchase history, engagement, subscription status, and lifecycle stage. - Run A/B and multivariate tests across subject lines, send times, and creative. Keep notes, share learnings, and actually apply them. - Own channel reporting and deliver regular performance summaries to the Director of Marketing, with a clear point of view on what’s working and what to do next. - Track subscription KPIs including churn rate, save rate, and payment recovery, and bring ideas for improving them proactively. - Work with the Brand Content Project Manager on campaign alignment, copy needs, and calendar coordination. - Brief and partner with the Senior Designer on email and SMS creative through clear briefs, good feedback, great output. - Connect with Customer Care to bring subscriber feedback into our lifecycle strategy. - Keep the channel clean and compliant: list hygiene, CAN-SPAM, GDPR, TCPA, and good documentation habits. Benefits - Generous PTO and sick pay. - Medical, dental, and vision insurance. - HSA/FSA. - Company-paid short-term disability and life insurance. - 401k + company match. - Employee discount. - Profit sharing and many more!

Role Description This role manages creative business to consumer acquisition content, including websites, direct mail, email, and social media. Continuously optimizes and improves the customer experience. Creates content using data-driven insights for consumer acquisition. - Creates business to consumer content from conception to completion. - Liaises between stakeholders to synthesize product information and develop creative content. - Develops detailed briefs for new asset development incorporating: - Top performing messaging - Legal requirements - Optimization learnings - KPI requirements - Target audience - Deliverables - Budget expectations - Leverages analytics and performance data to develop and refine marketing strategies, improve response rates, and enhance client experiences across marketing tactics. - Analyzes internal and competitive data along with marketing research to make recommendations to design and refine the go to market strategy. - Develops test and learn creative ideas designed to improve response rates or reduce cost and enhance client experiences. - Manages assigned creative library end to end; makes data-driven decisions on utilization, performance, timing, and the available assets in the market. - Analyzes results to inform future optimizations through: - Social media posts - Display banners - Video - Search copy - Direct mail landing pages - Email - Leads projects with key stakeholders, external agencies, and vendors to deliver top performing assets. - Leads cross-functional meetings on a regular cadence to: - Collaborate - Gain alignment on strategic direction - Provide project status updates - Assign owners and deadlines - Prioritize work - Make recommendations - Fully own the creative and strategic direction of creatives within assigned channels - Stays abreast of current direct mail, digital marketing, and content best practices. - Provides recommendations to stakeholders and incorporates best practices into marketing initiatives. - Monitors competitor insights on a regular basis. - Creates unique account-specific assets that deliver tailored messaging to specific audiences. Qualifications - Experience in content creation and marketing. - Strong analytical skills. - Ability to work collaboratively with diverse teams. - Proficiency in relevant software tools. Requirements - Adobe Package - Microsoft 365 - Optimizely - Any Video Editing Software Benefits - Competitive salary and performance-based bonuses. - Comprehensive benefits package. - Flexible work arrangements (remote and/or office-based). - Dynamic and inclusive work culture within a globally renowned group. - Private Health Insurance. - Paid Time Off. - Training & Development opportunities in partnership with renowned companies.