• Du unterstützt unsere Marketingstrategien, recherchierst aktuelle Social Media Trends und formulierst Posts für unsere Social Media Kanäle + Ideen für unsere Influencer, TikTok + Instagram + LinkedIn • Du arbeitest aktiv an unseren Vertriebsprojekten mit und bist maßgeblich an der effizienten Leadgenerierung beteiligt. • Dein abwechslungsreiches Aufgabengebiet umfasst die Terminvereinbarung mit potenziellen Kunden, die Pflege unserer CRM-Datenbanken und die Erstellung von Verträgen. • Du unterstützt uns beim Aufbau und der Optimierung unserer internen Vertriebsprozesse und -strukturen. • Da wir uns ständig weiterentwickeln, freuen wir uns über Dein Feedback und Deine Impulse. Produkt- und Designverbesserungen sind mehr als willkommen!

• Plan and execute marketing activities and materials across BeOne’s brands, ensuring timely delivery and high quality. • Support campaign implementation and ensure alignment with the global and national brand messages. • Manage budget, agencies, and timelines to ensure efficient project delivery. • Ensure that brand positioning and messaging are consistently reflected across all materials and activities. • Establish dashboards and reporting as well as brand plans. • Regular field visits and exchange with KOLs/ doctors. • Develop and update promotional materials, sales aids, slide decks, leave-behinds, and training content for the field team. • Collaborate closely with Sales, Medical, Market Access, Regulatory Affairs, Corporate Affairs, Controlling, Legal and Compliance to ensure all content is scientifically accurate and compliant with internal and external regulations. • Collect and integrate feedback from the field force to continuously improve materials and customer interactions. • Design and implement integrated go-to-market and omnichannel engagement strategies tailored to specialist and hospital stakeholders. • Drive the development and implementation of the local brand strategy through the deployment of an omnichannel marketing plan. • Lead the development of high-impact, compliant promotional and non-promotional materials, including core messages, campaigns, digital assets, congress content, and customer journeys. • Create and implement continuous post launch product updates through customer-oriented marketing in order to improve access to patients or regional decision-making bodies. • Provide valuable input to the preparation of national and local tenders.

• Set post-funding lifecycle strategy end-to-end from first payment through payoff, refinance, top-up, second loan, and adjacent products. Anticipate where the portfolio and competitive landscape are heading and bring a defensible, data-backed point-of-view on where the next dollar of LTV comes from proactively. • Make the next-best-offer calls of which product, channel, and moment to surface, and to whom, grounding them in behavioral signal (on-time payments, paydown, income, credit evolution) and real cohort and propensity models with Data Science rather than instinct, while balancing risk-adjusted return against customer response. • Treat LTV, repeat-borrow rate, and portfolio yield as the P&L levers they are. Own them as primary metrics, connect them to CAC and funnel economics with Finance and Credit & Risk, and make the trade-offs that actually move performance. • Reframe the payoff moment, a natural exit, into our most valuable re-engagement event. Build the re-acquisition workflow that activates as a loan approaches and crosses payoff, plus pre/post-payoff and win-back programs that convert it into the next product fit. • Operate confidently in ambiguity as the portfolio expands. Own lifecycle activation for new products (marketplace relaunch, deposit and partner cross-sell), run the lifecycle stack across HubSpot (post-SFMC migration), and apply AI for next-best-action, propensity scoring, and journey optimization where it earns its place. • Optimize acquired leads across Happy Money and partner products. Own lead scoring, qualification frameworks, and routing logic — ensuring the right prospects reach the right journeys at the right time. Integrate predictive data signals into lead prioritization and channel optimization. • Hold an honest, evidence-first perspective. Prove what works with rigorous experimentation (holdouts, incrementality), learn fast from what fails, and let results change the strategy and tactics. • Drive a disciplined operating cadence with weekly/monthly reviews, budget pacing, and quarterly LTV/retention/repeat-origination forecasts. Make complex segmentation and next-best-action logic legible to senior leaders and clear roadblocks across functions without defaulting to escalation. • Turn routine servicing touch points into brand and growth moments (reminders, milestones, payoff celebrations) with Communications, Servicing, Product, and CX, while protecting attribution, tracking, and dashboard integrity building trust in the numbers. • Build the capability, then the team. Operate first as a force multiplier across analysts, data scientists, martech/agency partners, and AI agents, knowing when to leverage each, then stand up and lead the lifecycle team as scope expands, holding a high bar for talent and for what reaches customers. • Keep a sharp external point-of-view. Track lifecycle and retention moves at peer lenders (SoFi, Upgrade, LendingClub, Best Egg) and adjacent fintechs and translate them into roadmap implications, acting with urgency rather than waiting for consensus.

• Lead Circ’s brand, marketing, communications, and product marketing efforts. • Shape Circ’s market narrative and build awareness. • Support commercial growth and help establish Circ as a category leader. • Develop strategy while also creating content, launching campaigns, supporting events, managing agencies, and driving day-to-day execution. • Conduct market research, white space analysis, competitive analysis, and opportunity identification. • Manage external agencies, contractors, and creative partners across various marketing disciplines.