Lifecycle Marketing Manager
Location
United States
Posted
11 days ago
Salary
$70K - $80K / year
Seniority
Lead
No structured requirement data.
Job Description
Lifecycle Marketing Manager
Pearl Banyan Capital LLC
Role Description You’re a retention marketer who sees customers as people on a journey, not just targets for the next send. You know the most successful email isn't the one showing off. It's the one that arrives perfectly on time, says something thoughtful, and makes a customer feel truly seen. We love that kind of genuine craft. You’re equally at home building out a Klaviyo flow from scratch and digging into a performance report to figure out why a win-back sequence quietly stopped working last quarter. Subscription churn, payment recovery, cancellation and save rates aren’t dry metrics to you. They’re interesting problems, and you’re the kind of person who actually wants to solve them. You’re a stellar writer, a natural collaborator, and you’re self-driven. You manage your calendar with a sense of calm and organization, and you genuinely care about the mission of our wellness brand and the people we serve. We’re a different kind of ecomm company. Banyan Botanicals has thrived for 30 years because we take the long, steady view—on our products, our customer relationships, and most importantly, our people. If you’re tired of the hustle culture treadmill and are looking for a place where the pace is intentional, where the team has stuck around long enough to truly trust each other (many of us for 10+ years!), and where your work contributes to something meaningful, this might be your perfect fit. This is your channel to own! You’ll be the champion of Banyan’s retention marketing strategy across email, SMS/RCS, loyalty, and subscription. You’ll set the course, build the infrastructure, and keep refining what’s in market. It’s a significant role, but you’ll have genuine backup from a close-knit, supportive team and a Director who loves this space and is ready to jump in alongside you. A key priority is subscription retention. You’ll dive into Klaviyo and Skio to reduce churn, boost save rates, recover payments, and create the lifecycle sequences that keep our subscribers happy and feeling great about their Banyan relationship. There is a lot of interesting, high-impact work waiting for you here. You’ll report directly to our Director of Marketing and collaborate daily with our Brand Content Project Manager, Senior Designer, and Digital Experience Lead. We’re a small team, which means collaboration is easy, everyone knows what’s going on, and your work is always visible and valued. Qualifications - 4+ years in email marketing, lifecycle marketing, or retention marketing, ideally in DTC ecommerce, wellness, or a subscription-based brand. - Advanced Klaviyo proficiency. You’ve built complex flows, worked with sophisticated segmentation, and can talk specifically about what you’ve built and what it did. - Real experience with subscription retention (ie churn reduction, cancellation saves, payment recovery) and results you’re proud of. Skio or Recharge experience is a big plus. - SMS marketing experience and solid working knowledge of compliance (TCPA, carrier regulations). - Strong analytical skills. You’re comfortable in the data, curious about what’s driving it, and good at explaining what it means. - Genuine copywriting ability. You can write email and SMS content that sounds warm and human, not like it came from a template. - Good organizational instincts and a collaborative working style. You manage a busy calendar without dropping things, and you communicate proactively. - A real connection to wellness, Ayurveda, or mission-driven brands. We’ve found it makes a big difference to have an authentic connection to the “why”. Requirements - Own and lead the strategy, planning, and execution of Banyan’s email and SMS/RCS programs in Klaviyo. - Manage and continuously improve automated flows and customer journeys including welcome series, post-purchase, cross-sell, win-back, browse abandonment, and more. - Own the campaign calendar alongside our Brand Content Project Manager, making sure messaging is well-timed and aligned with launches, promotions, and seasonal moments. - Explore and integrate RCS where it makes sense, staying curious about what’s possible as the channel evolves. - Own the marketing strategy for Banyan’s subscription program, using Klaviyo and Skio to drive retention and lifetime value. - Build and optimize cancellation save flows, churn-risk interventions, and payment recovery sequences with clear benchmarks and a genuine interest in improving them. - Manage the full subscriber communication arc: renewal reminders, swap and skip messaging, surprise and delight moments, upsell campaigns, and everything in between. - Partner with our Digital Experience Lead on Skio configuration and any technical integrations that shape the subscriber experience. - Own Banyan’s future loyalty program, beginning from program conception to ongoing optimization. - Build and refine segmentation strategies that deliver the right message to the right person based on purchase history, engagement, subscription status, and lifecycle stage. - Run A/B and multivariate tests across subject lines, send times, and creative. Keep notes, share learnings, and actually apply them. - Own channel reporting and deliver regular performance summaries to the Director of Marketing, with a clear point of view on what’s working and what to do next. - Track subscription KPIs including churn rate, save rate, and payment recovery, and bring ideas for improving them proactively. - Work with the Brand Content Project Manager on campaign alignment, copy needs, and calendar coordination. - Brief and partner with the Senior Designer on email and SMS creative through clear briefs, good feedback, great output. - Connect with Customer Care to bring subscriber feedback into our lifecycle strategy. - Keep the channel clean and compliant: list hygiene, CAN-SPAM, GDPR, TCPA, and good documentation habits. Benefits - Generous PTO and sick pay. - Medical, dental, and vision insurance. - HSA/FSA. - Company-paid short-term disability and life insurance. - 401k + company match. - Employee discount. - Profit sharing and many more!
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