• Understanding the nuances of managing multiple contracts, including the need for confidentiality and sensitivity regarding information shared between different organizations. • Manage 4-6 concurrent projects, keeping multiple stakeholders and contractors aligned on timelines and deliverables • Own project calendars and timelines using Google Sheets and Google Calendar, tracking complex integrated campaigns with multiple components (video, social, digital, radio, activations, influencer partnerships, etc.) • Coordinate between internal teams, leadership, and external contractors to ensure clarity on deadlines, dependencies, and project phases • Work with leadership to establish realistic deadlines that account for the creative process and internal workflows • Maintain organized project tracking systems and ensure all deliverables and communications are easily accessible • Organizing and optimizing schedules, including coordinating meetings, managing time effectively, and ensuring that calendar aligns with commitments across various contracts. • Familiarity with various tools and platforms, such as Slack, Google Docs, and AI applications like ChatGPT, to enhance productivity and streamline processes. • The ability to adjust to changing circumstances, manage unexpected challenges, and find solutions to logistical issues, particularly in a busy family environment • Capable of creating high-quality Standard Operating Procedures (SOPs)

• Serve as the primary point of contact for assigned clients. • Lead recurring calls with franchisors and franchisees to discuss campaign performance, goals, and opportunities. • Present PPC performance reports and insights to non-technical stakeholders. • Build and maintain strong client relationships to drive customer satisfaction and retention. • Translate client objectives, feedback, and business needs into clear briefs for the media buying team. • Identify and escalate potential account concerns, including wasted spend, intent mismatches, conversion tracking issues, and performance risks. • Coordinate with internal teams to ensure client expectations and campaign strategies remain aligned. • Document client meetings, action items, and account updates within the CRM. • Ensure timely follow-up on client requests and maintain a high level of customer service

• Develop and own the comprehensive demand generation strategy aligned to company growth objectives, revenue targets, and go-to-market priorities • Lead full-funnel demand generation efforts across awareness, engagement, conversion, and pipeline acceleration • Translate business goals into scalable, measurable marketing programs that drive qualified pipeline and revenue growth • Establish quarterly and annual demand targets, forecasts, and performance benchmarks • Plan, execute, and optimize integrated, multi-channel demand generation campaigns including digital, email, paid media, events, webinars, and account-based marketing (ABM) initiatives • Partner with Content, Brand, Product Marketing, and Events teams to deliver cohesive, on-brand campaign experiences • Drive continuous experimentation and testing (A/B testing, messaging, channels, offers) to improve conversion rates and ROI • Ensure timely execution of campaigns while managing multiple priorities and deadlines • Work closely with Sales leadership to align on lead definitions, pipeline stages, service-level agreements (SLAs), and revenue goals • Optimize lead scoring, routing, and nurturing programs to improve lead quality and sales efficiency • Support sales enablement efforts with insights, campaign intelligence, and targeted demand programs • Partner with Growth Operations to improve funnel visibility and attribution • Own and optimize marketing automation and analytics • Ensure data integrity, reporting accuracy, and consistent measurement across all demand programs • Manage demand generation budget, forecasts, and vendor relationships • Allocate spend across channels to maximize efficiency and return on investment • Monitor performance against goals and proactively adjust strategy to ensure targets are met • Mentor marketing team members, fostering a culture of accountability, collaboration, and continuous improvement • Collaborate cross-functionally with Marketing, Sales, Product Management, and Client Relationship Management to ensure alignment across the customer lifecycle • Serve as a strategic thought partner to the VP of Brand & Marketing and executive leadership on growth initiatives • Stay current with industry trends, emerging technologies, and best practices in demand generation and B2B marketing • Identify and implement innovative approaches to improve scalability, personalization, and client engagement • Contribute to Navanta’s Purpose of Empowering Community Bankers and Our People to Thrive – Together through disciplined execution and collaborative leadership

Role Description We're looking for a Performance Marketing Specialist who lives and breathes paid media — someone who is equally comfortable in the platform dashboards and in the data, and who takes genuine ownership of the outcomes their spend produces. This is not a "manage the agency" role. You will be the one who knows our accounts inside and out, sets the strategy, and holds every dollar accountable from ad strategy, to first click to new patient visit, and ultimately to treatment start. You'll work alongside a small, collaborative marketing team while managing relationships with external vendors and agency partners to ensure execution at scale. SSP spends approximately $2M in digital ads, primarily across Google, with a growing Meta presence. However, long-term platform dollar allocation, including additional platforms, will be owned by this person. With new brands continuously joining through M&A, this role offers meaningful scope and real impact for the right person. To be successful in this role, this person must be both strategic and tactical, execution and results driven, and comfortable with accountability against outcomes. What You'll Own - Paid Media Strategy & Execution - Manage and optimize paid search (Google Ads) and paid social (Meta) campaigns across 30+ practice brands - Develop and execute platform-specific strategies for both established and newly acquired brands - Identify opportunities to expand into additional channels (e.g., YouTube, programmatic, TikTok) as the portfolio and budget evolve - Maintain hands-on platform access and campaign-level accountability — not just oversight - Conversion Funnel Ownership - Own the full performance funnel: from ad impression and click through to lead, scheduled appointment, new patient visit, and treatment start - Configure and maintain conversion tracking infrastructure (Google Tag Manager, GA4, call tracking, EHR integrations, etc.) - Build and manage attribution models that accurately connect spend to patient outcomes - Identify and close gaps in the funnel across landing pages, forms, call routing, and scheduling flows - Third-Party & Vendor Management - Oversee agency partners and third-party vendors executing on performance marketing deliverables - Set clear KPIs, review performance rigorously, and hold external partners accountable to results - Audit agency work product including account structure, bidding strategy, ad creative, and reporting accuracy - Serve as the internal expert who can verify — and if necessary, replace — what outside partners produce - Reporting & Analytics - Build and maintain dashboards that give the Director of Marketing and leadership team clear visibility into spend efficiency, CPL, cost-per-new-patient, and ROAS by brand and market - Conduct regular performance reviews and translate findings into actionable optimizations - Develop forecasting models to inform budget allocation decisions as the portfolio grows - New Brand Onboarding - Lead paid media onboarding for newly acquired practices, including account setup, pixel and tracking installation, audience build-out, and initial campaign launch - Collaborate with brand and local marketing teams to align paid media with broader acquisition goals Qualifications - 4+ years of hands-on paid media experience with direct platform management (Google Ads and Meta Ads Manager) - Demonstrated ownership of conversion tracking setup end-to-end: GTM, GA4, pixel implementation, call tracking, and CRM/lead integration - Proven ability to manage and optimize campaigns at scale — multiple accounts, markets, or brands simultaneously - Strong analytical skills; comfortable building reports, interpreting data, and making decisions based on performance metrics - Experience managing or auditing agency/vendor relationships, including setting and enforcing performance standards - Ability to work independently in a remote environment and operate with a high degree of accountability Preferred - Experience in healthcare, dental, or multi-location service businesses - Familiarity with dental or healthcare ERP systems and patient scheduling platforms - Experience with DSO, franchise, or multi-brand marketing environments - Working knowledge of SEO and its relationship to paid search strategy - Experience with local campaign structures, geo-targeting, and market-by-market budget management Success in Year One Looks Like - Full command of all active paid media accounts with documented account structure, naming conventions, and performance baselines - Conversion tracking implemented and verified across all brands, with clean data flowing into reporting - A performance reporting framework in place that gives leadership real-time visibility into key acquisition metrics - CPL and cost-per-new-patient benchmarks established and actively being improved - Smooth paid media onboarding process for newly acquired brands, reducing time-to-launch - Agency partners operating to clearly defined SLAs with accountability mechanisms in place Compensation & Structure We are open to either a full-time W2 hire or a structured long-term consulting agreement. Either arrangement will reflect the level of ownership and accountability this role requires — this is not a project engagement. Compensation will be competitive and commensurate with experience. Work Location This position is remote and open to candidates residing within the United States. Applicants must be legally authorized to work in the U.S. and must maintain residency in a state where the Company is authorized to employ remote workers.