Role Description We're looking for a Performance Marketing Specialist who lives and breathes paid media — someone who is equally comfortable in the platform dashboards and in the data, and who takes genuine ownership of the outcomes their spend produces. This is not a "manage the agency" role. You will be the one who knows our accounts inside and out, sets the strategy, and holds every dollar accountable from ad strategy, to first click to new patient visit, and ultimately to treatment start. You'll work alongside a small, collaborative marketing team while managing relationships with external vendors and agency partners to ensure execution at scale. SSP spends approximately $2M in digital ads, primarily across Google, with a growing Meta presence. However, long-term platform dollar allocation, including additional platforms, will be owned by this person. With new brands continuously joining through M&A, this role offers meaningful scope and real impact for the right person. To be successful in this role, this person must be both strategic and tactical, execution and results driven, and comfortable with accountability against outcomes. What You'll Own - Paid Media Strategy & Execution - Manage and optimize paid search (Google Ads) and paid social (Meta) campaigns across 30+ practice brands - Develop and execute platform-specific strategies for both established and newly acquired brands - Identify opportunities to expand into additional channels (e.g., YouTube, programmatic, TikTok) as the portfolio and budget evolve - Maintain hands-on platform access and campaign-level accountability — not just oversight - Conversion Funnel Ownership - Own the full performance funnel: from ad impression and click through to lead, scheduled appointment, new patient visit, and treatment start - Configure and maintain conversion tracking infrastructure (Google Tag Manager, GA4, call tracking, EHR integrations, etc.) - Build and manage attribution models that accurately connect spend to patient outcomes - Identify and close gaps in the funnel across landing pages, forms, call routing, and scheduling flows - Third-Party & Vendor Management - Oversee agency partners and third-party vendors executing on performance marketing deliverables - Set clear KPIs, review performance rigorously, and hold external partners accountable to results - Audit agency work product including account structure, bidding strategy, ad creative, and reporting accuracy - Serve as the internal expert who can verify — and if necessary, replace — what outside partners produce - Reporting & Analytics - Build and maintain dashboards that give the Director of Marketing and leadership team clear visibility into spend efficiency, CPL, cost-per-new-patient, and ROAS by brand and market - Conduct regular performance reviews and translate findings into actionable optimizations - Develop forecasting models to inform budget allocation decisions as the portfolio grows - New Brand Onboarding - Lead paid media onboarding for newly acquired practices, including account setup, pixel and tracking installation, audience build-out, and initial campaign launch - Collaborate with brand and local marketing teams to align paid media with broader acquisition goals Qualifications - 4+ years of hands-on paid media experience with direct platform management (Google Ads and Meta Ads Manager) - Demonstrated ownership of conversion tracking setup end-to-end: GTM, GA4, pixel implementation, call tracking, and CRM/lead integration - Proven ability to manage and optimize campaigns at scale — multiple accounts, markets, or brands simultaneously - Strong analytical skills; comfortable building reports, interpreting data, and making decisions based on performance metrics - Experience managing or auditing agency/vendor relationships, including setting and enforcing performance standards - Ability to work independently in a remote environment and operate with a high degree of accountability Preferred - Experience in healthcare, dental, or multi-location service businesses - Familiarity with dental or healthcare ERP systems and patient scheduling platforms - Experience with DSO, franchise, or multi-brand marketing environments - Working knowledge of SEO and its relationship to paid search strategy - Experience with local campaign structures, geo-targeting, and market-by-market budget management Success in Year One Looks Like - Full command of all active paid media accounts with documented account structure, naming conventions, and performance baselines - Conversion tracking implemented and verified across all brands, with clean data flowing into reporting - A performance reporting framework in place that gives leadership real-time visibility into key acquisition metrics - CPL and cost-per-new-patient benchmarks established and actively being improved - Smooth paid media onboarding process for newly acquired brands, reducing time-to-launch - Agency partners operating to clearly defined SLAs with accountability mechanisms in place Compensation & Structure We are open to either a full-time W2 hire or a structured long-term consulting agreement. Either arrangement will reflect the level of ownership and accountability this role requires — this is not a project engagement. Compensation will be competitive and commensurate with experience. Work Location This position is remote and open to candidates residing within the United States. Applicants must be legally authorized to work in the U.S. and must maintain residency in a state where the Company is authorized to employ remote workers.

• Análise de Performance & Brandformance: Cruzar dados de diferentes fontes para medir o impacto das ações de marketing nos indicadores de negócio e marcas. • Autonomia Técnica: Realizar a extração e manipulação de dados via SQL diretamente no banco de dados (BigQuery). • Data Viz: Construir e manter dashboards de acompanhamento de performance (Looker, Power BI ou Tableau). • Influência e Storytelling: Transformar análises complexas em apresentações executivas claras, comunicando resultados e sugerindo correções de rota para a alta liderança. • Ritos de Governança: Garantir a fluidez dos ritos de performance com áreas parceiras, atuando de forma colaborativa e cross-funcional. • Inovação em Métodos: Criar e testar novos métodos de mensuração e apoiar a automatização de processos da área.

Role Description We’re hiring a Paid Search Strategist to own search performance across a portfolio of clients. You’ll plan, launch, and optimize search and shopping programs (Google, Bing, YouTube, and other retail channels where relevant), keeping budgets/pacing tight and turning data into crisp decisions. You love the details, move with urgency, and explain complex ideas simply to teammates and clients. Your day-to-day - Search Strategy: - Plan, book, and optimize paid search campaigns for 5-8 clients, utilizing available search planning tools to develop search plans. - Strategize and implement A/B experiments to test keywords, bid strategies, ad copy, landing pages, offers, etc. - Advise on paid search strategies, rationales, and plans to meet client goals. - Keep current on the latest trends in search, social media, mobile marketing, tracking and tagging, behavioral marketing, retargeting & addressability. - Manage the channel's monthly reporting and strategy sessions with the client, owning overall communication for all channel initiatives. - Performance: - Scope, develop, and manage channel initiatives to consistently hit the goals for channels across all clients. - Act as a strategic advisor and recommend strategic pivots to increase the channel's performance. - Reporting + Forecasting: - Present reports to clients, highlighting the performance of your channels, how they assisted other channels in the funnel, and how they affect the client's business, while recommending next steps. - Complete a monthly forecast for respective channels based on budget and/or revenue goals. - Cross Channel Strategy + Collaboration: - Collaborate with other media and creative agency team members to ensure the creative specifications of negotiated plans are met. - Identify cross-channel strategies/collaborations with clients to improve performance. - Communicate with clients on teams' capabilities and opportunities, and proactively offer solutions for ad hoc issues. How you win - Channel performance: Hit agreed KPI targets for your channels (e.g., MER/ROAS, CAC/LTV, revenue, efficiency) within budget and platform guardrails. - Learning velocity: Run a disciplined test program with documented hypotheses, win rate, rollout decisions, and measurable lift. - Forecast accuracy: Run accurate forecasts on a monthly basis and tie expectations to realistic assumptions. - Execution: Deliver decks, reports, and campaign launches with low error rates related to QA or data, ensuring QRY quality is represented in every outcome. Qualifications - 2-5 years of successful hands-on paid search or SEM experience, ideally in an agency environment. - Bachelor's degree in marketing, science, or in a related field (ideally). - Analytical thinker with experience turning complex data into digestible reports. - Top-notch communication skills to effectively communicate with senior stakeholders. - Master of time management, able to juggle multiple tasks effectively. - Genuine interest in e-commerce, advertising, and agency space. - Creative problem solver, ready to troubleshoot with innovative solutions. - Passion for learning and staying updated with the latest trends in digital advertising and marketing. - Understanding of the importance of a clean and quiet work environment suitable for video conferencing. Benefits - Competitive salary ranging from $70,000.00 - $80,000.00 per year, based on experience. - Quarterly bonuses tied to company revenue. - USA remote flexibility, choose your ideal workspace. - Unlimited PTO policy. - Exceptional health, dental, and vision insurance, fully covered for employees by QRY. - $100 monthly budget for wellbeing (e.g., gym memberships, coworking day pass). - 401k program with a company match. - Investment in learning and development, growth opportunities, and tools. - Latest Macbook Pro and a one-time $500 stipend to set up your at-home workspace. - Annual team retreats, weekly Coffee Chats, and monthly Happy Hours.

• Own Replicant’s marketing-led pipeline number: Define the strategy, programs, and budget that deliver predictable growth aligned with business goals. • Develop and operationalize the marketing funnel: Establish clear goals, performance metrics, and reporting across lead and opportunity stages. • Partner closely with Sales, BDR, and RevOps leadership to align on targets, pipeline forecasting, lead scoring, routing, and reporting • Set priorities and coach the team: Provide strategic guidance, setting KPIs, and creating accountability for campaign quality, conversion rates, and pipeline health. • Be a player-coach: While leading strategically, you’re comfortable stepping in to model excellence to help the team move faster and smarter. • Partner with Corporate Marketing and Product Marketing teams: Ensure messaging and campaigns are unified across all touchpoints and aligned to buyer needs.