• Own Replicant’s marketing-led pipeline number: Define the strategy, programs, and budget that deliver predictable growth aligned with business goals. • Develop and operationalize the marketing funnel: Establish clear goals, performance metrics, and reporting across lead and opportunity stages. • Partner closely with Sales, BDR, and RevOps leadership to align on targets, pipeline forecasting, lead scoring, routing, and reporting • Set priorities and coach the team: Provide strategic guidance, setting KPIs, and creating accountability for campaign quality, conversion rates, and pipeline health. • Be a player-coach: While leading strategically, you’re comfortable stepping in to model excellence to help the team move faster and smarter. • Partner with Corporate Marketing and Product Marketing teams: Ensure messaging and campaigns are unified across all touchpoints and aligned to buyer needs.

• Translate Quavo's ICP, account tiers, buyer personas, and revenue goals into a focused demand strategy across banks, credit unions, fintechs, processors, and sponsor banks. • Partner with Product Marketing to maintain a current view of Quavo's target buyers, including their priorities, buying process, key stakeholders, and the conditions that create urgency for fraud and disputes solutions. • Define the priority account segments, buying group members, pain points, and campaign themes for each quarter, and adjust focus as market conditions and sales priorities shift. • Build account-based programs that use account fit, intent, enrichment, regulatory triggers, leadership changes, hiring patterns, and sales input to prioritize the right accounts and individuals. • Develop campaigns for priority accounts that connect digital, sales outreach, executive programs, and events into a coordinated program, each with a defined audience, buyer problem, message, and measurement plan. • Own the integrated campaign calendar across digital, email, paid, webinars, lifecycle nurture, partner programs, and sales-activated plays, maintaining clear ownership, follow-up motions, and performance visibility across all active programs. • Design and run high-touch programs such as executive dinners, roundtables, conference moments, customer-led sessions, partner events, and other account-based experiences. • Build the field operating model, including audience strategy, invitation approach, sales coordination, experience design, post-event follow-up, and account intelligence capture. • Ensure field programs are integrated into broader account journeys, with clear connections to priority accounts, buying group engagement, active opportunities, and next-step motions. • Improve conversion from engaged account to qualified sales conversation by strengthening offers, scoring, follow-up, proof points, ROI content, and competitive context. • Define the demand measurement framework and run a regular cadence with Sales and Revenue Operations to review pipeline contribution, campaign performance, and account progression. • Use performance data, AI, and automation to identify conversion gaps, test improvements, and optimize programs across the full funnel.

• Own end-to-end strategy and execution for paid search on Google Ads and Microsoft Ads, plus emerging paid placements on AI/answer engines • Manage a multi-million-dollar annual paid search budget with daily, weekly, and monthly pacing toward signup volume, CAC, and paid-conversion targets • Build and continuously optimize campaign structure, keyword strategy, match types, bidding, and negative-keyword hygiene to maximize qualified free signups • Partner with Creative and Lifecycle to ship a constant cadence of ad copy, RSAs, sitelinks, and landing-page tests (A/B and multivariate) • Develop a measurement framework with Analytics that ties spend to free signups, activation, and paid conversion, not just clicks and CPLs • Identify and launch new paid-search channels and AI-search ad surfaces as the search landscape evolves • Manage relationships with Google, Microsoft, and agency/contract partners; negotiate pricing, betas, and account support • Forecast monthly and quarterly spend, signup volume, and pipeline contribution; own the paid-search section of the marketing QBR • Stay obsessively current on auction dynamics, Smart Bidding, Performance Max, and AI-driven match-type changes and translate them into playbooks for the team

• Develop and execute a data-driven customer acquisition and expansion strategy across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, Reddit, and other emerging paid social channels. • Experiment with newer and emerging platforms to uncover growth frontiers relevant to Mexican and Canadian audiences. • Adapt and localize global paid social strategies for Mexico and Canada, ensuring cultural relevance, regional market dynamics, appropriate language localization, and alignment with local buyer behavior. • Own end-to-end campaign strategy and execution — from audience targeting and creative briefing to ad trafficking, performance analysis, and optimization. • Use A/B testing and experimentation to continuously improve ad creative, audience targeting, bidding strategies, and messaging across platforms. • Leverage performance data to inform creative direction, audience segmentation, campaign structure, and bidding approaches that drive efficiency and results. • Analyze and present campaign performance, implementing recommendations to identify new growth opportunities and improve outcomes. • Partner with Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the broader Americas Marketing team to build integrated campaigns that achieve regional growth goals. • Champion, role model, and embed Samsara's cultural principles as we scale globally and across new markets.