• Own end-to-end strategy and execution for paid search on Google Ads and Microsoft Ads, plus emerging paid placements on AI/answer engines • Manage a multi-million-dollar annual paid search budget with daily, weekly, and monthly pacing toward signup volume, CAC, and paid-conversion targets • Build and continuously optimize campaign structure, keyword strategy, match types, bidding, and negative-keyword hygiene to maximize qualified free signups • Partner with Creative and Lifecycle to ship a constant cadence of ad copy, RSAs, sitelinks, and landing-page tests (A/B and multivariate) • Develop a measurement framework with Analytics that ties spend to free signups, activation, and paid conversion, not just clicks and CPLs • Identify and launch new paid-search channels and AI-search ad surfaces as the search landscape evolves • Manage relationships with Google, Microsoft, and agency/contract partners; negotiate pricing, betas, and account support • Forecast monthly and quarterly spend, signup volume, and pipeline contribution; own the paid-search section of the marketing QBR • Stay obsessively current on auction dynamics, Smart Bidding, Performance Max, and AI-driven match-type changes and translate them into playbooks for the team

• Develop and execute a data-driven customer acquisition and expansion strategy across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, Reddit, and other emerging paid social channels. • Experiment with newer and emerging platforms to uncover growth frontiers relevant to Mexican and Canadian audiences. • Adapt and localize global paid social strategies for Mexico and Canada, ensuring cultural relevance, regional market dynamics, appropriate language localization, and alignment with local buyer behavior. • Own end-to-end campaign strategy and execution — from audience targeting and creative briefing to ad trafficking, performance analysis, and optimization. • Use A/B testing and experimentation to continuously improve ad creative, audience targeting, bidding strategies, and messaging across platforms. • Leverage performance data to inform creative direction, audience segmentation, campaign structure, and bidding approaches that drive efficiency and results. • Analyze and present campaign performance, implementing recommendations to identify new growth opportunities and improve outcomes. • Partner with Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the broader Americas Marketing team to build integrated campaigns that achieve regional growth goals. • Champion, role model, and embed Samsara's cultural principles as we scale globally and across new markets.

• develop and execute a data-driven customer acquisition and expansion strategy across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, Reddit, and other emerging paid social channels • experiment with newer and emerging platforms to uncover growth frontiers relevant to Mexican and Canadian audiences • adapt and localize global paid social strategies for Mexico and Canada, ensuring cultural relevance, regional market dynamics, appropriate language localization, and alignment with local buyer behavior • own end-to-end campaign strategy and execution — from audience targeting and creative briefing to ad trafficking, performance analysis, and optimization • use A/B testing and experimentation to continuously improve ad creative, audience targeting, bidding strategies, and messaging across platforms • leverage performance data to inform creative direction, audience segmentation, campaign structure, and bidding approaches that drive efficiency and results • analyze and present campaign performance, implementing recommendations to identify new growth opportunities and improve outcomes • partner with Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the broader Americas Marketing team to build integrated campaigns that achieve regional growth goals • champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new markets • maintain accurate budget tracking and pacing; flag risks and opportunities proactively • partner with Marketing Operations to ensure proper UTM tagging, CRM integration, and attribution across all programs • present performance insights and strategic recommendations to marketing leadership on a regular cadence

• You develop, manage and optimize performance marketing campaigns — primarily Google Ads and Meta Ads. • You think beyond individual campaigns: audiences, funnels, user journeys, conversion optimization and clear recommendations for our clients. • You proactively manage clients, develop smart solutions and keep their goals in focus — transparently, thoughtfully and responsibly. • You work closely with our web and content team to create strong landing pages and efficient conversion flows. • Together with our tech team, you set up clean tracking configurations (GA4, GTM, Pixel, Events, Custom Conversions). • You contribute your own ideas, test new approaches and help further develop our internal standards.