• Define and drive the overall sales training strategy, aligned to business goals, dealer performance, and brand standards • Partner with stakeholders to identify performance gaps and design scalable, results-driven training solutions • Lead the design and development of ILT, virtual, and video-based training content • Create high-impact presentations and visual storytelling assets using tools like Adobe Creative Suite • Ensure training programs are engaging, practical, and aligned to real dealership and customer scenarios • Oversee curriculum development across roles, ensuring consistency and scalability • Present program strategies, updates, and results to stakeholders at all levels • Establish quality standards and continuously improve programs based on feedback and performance data • Drive innovation by incorporating modern learning practices and technologies

• Create conceptual yet performance metrics driven work such as paid social, display, email, OLV, and landing pages while satisfying the branding requirements of our client • Develop on-brand creative activations rooted in strategy that serve as a framework for bringing art and messaging to life for specific audiences, across channels • Partner with our teams to create concepts that enhance response strategies and achieve client goals • Apply audience insights, strategic frameworks, and direct response best practices to your work • Present work both internally and to our clients while building client relationships

• Lead creative across multiple social and content workstreams, ensuring output is distinctive, culturally relevant, and aligned with Airbnb’s brand vision • Develop and guide content formats, series, and repeatable franchises, not just one-off campaigns • Be hands-on in concepting and storytelling, while also setting a clear creative vision for teams and partners • Collaborate with internal teams, external creators, and production partners to bring ideas to life at scale • Build strong relationships across Brand, Marketing, Comms, and Product to ensure cohesion across all touchpoints • Partner with Creative Operations and Production to scale output efficiently without compromising quality • Mentor and grow a team of multidisciplinary creatives, fostering a culture of curiosity, craft, and experimentation

• Define and maintain the creative vision for ImmersiCast, StoryTeller NewsPro, WeatherShow Creator, and future broadcast products. • Lead the design and development of graphics packages, motion graphics, templates, augmented reality content, virtual set elements, and interactive experiences. • Oversee creation of demonstration content used for product launches, customer presentations, NAB, IBC, and other industry events. • Ensure visual consistency across all broadcast products and client-facing deliverables. • Collaborate with Product Management, Development, Sales, and Customer Success teams to align creative assets with product capabilities and customer needs. • Develop innovative visual storytelling techniques that showcase weather, news, sports, elections, traffic, and other data-driven content. • Lead, mentor, and manage designers, motion graphic artists, animators, and creative contractors. • Establish creative standards, workflows, and best practices.