The market intelligence and search platform trusted by over 3,500 leading organizations
Marketing Operations Manager
Location
United States
Posted
10 days ago
Salary
$89K - $133K / year
Seniority
Senior
Job Description
Marketing Operations Manager
AlphaSense
• Partner with Marketing Operations leadership to support the overall ownership and evolution of the Marketo instance • Execute the operational vision for Marketo, including lifecycle processing, lead scoring, routing logic, and system workflows • Build, maintain, and optimize smart campaigns, nurture programs, and operational processes that support scalable marketing execution • Support and maintain integrations between Marketo and CRM (Salesforce preferred) and other marketing tools • Monitor and troubleshoot sync issues, ensuring accurate and timely data flow across systems • Help maintain data integrity within Marketo through ongoing governance, normalization, and system checks • Support campaign builds across teams, including program setup, list imports, segmentation, and token population • Partner with stakeholders to ensure campaigns are executed in alignment with best practices and operational standards • Troubleshoot campaign issues and provide hands-on support to keep programs running smoothly
Job Requirements
- 5-10 years of experience in marketing operations or marketing automation
- Strong hands-on experience with Marketo, including campaign builds, lifecycle processing, and system management
- Experience supporting lead scoring, routing, and lifecycle frameworks
- Familiarity with CRM systems (Salesforce strongly preferred) and marketing-to-sales processes
- Familiarity with MAP (Marketo strongly preferred)
- Familiarity with our core marketing systems: Demand Base, Asana, Qualified, Mobly, Swoogo preferred
- Ability to troubleshoot technical issues and manage system integrations
Benefits
- Performance-based bonus
- Equity
- Generous benefits program
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