Role Description We’re looking for a Marketing Operations Manager to own the data integrity and automation layer of Unstructured’s marketing function on the RevOps & Data team. You’ll be the dedicated owner of our HubSpot marketing instance, leading: - Lifecycle management - Attribution - Email programs - Deliverability - Data hygiene - SLA reporting You’ll report to the Head of RevOps & Data and partner daily with the Head of Demand Gen to operationalize campaigns and nurtures. You’ll work alongside a GTM Engineer (Growth) and a Senior Data Analyst who owns our Snowflake lakehouse and BI stack. Small team, big scope. This role is remote (US) with occasional in-person working sessions (travel paid for by Unstructured). What You'll Own & Drive - Own the lead lifecycle in HubSpot: - Stage definitions - Date stamping and transition logic - Nurture enrollment criteria - Marketing -> BDR handoff - Ensure attribution and tracking are reliable: - Capture first-touch source - UTM parameters - Campaign data - Execute marketing automation platform (MAP) tasks: - Email scheduling - List uploads - Segment creation and maintenance - Workflows - Operationalize email programs - not necessarily write copy: - Create, test, QA, and schedule marketing emails - Build nurture pathways - Manage opt-in/opt-out lists, email deliverability, and compliance: - CAN-SPAM - GDPR - CASL - Own data hygiene and deduplication across the contact and account database. - Build and report on sales/marketing SLAs. - Administer and maintain marketing ops tools (HubSpot, Vector, Octolens, and others) and recommend improvements. Qualifications - 4-6 years in marketing operations (or demand gen / revenue ops with a marketing focus) at a B2B SaaS company. - Experience building processes & systems from the ground-up. - Deep HubSpot experience (Marketing Hub + Operations Hub): workflows, lifecycle stages, lists, properties, and data management. - Deep no-code or low-code automation experience. - Hands-on lead lifecycle ownership: stage logic, nurture enrollment, and marketing -> BDR handoff. - Attribution and tracking experience: first-touch source, UTM governance, and campaign reporting. - Email operations: building, testing, QAing, and scheduling emails and nurture pathways. - Email deliverability and compliance fluency, plus opt-in/opt-out (consent) management. - Data hygiene and deduplication; list creation, segmentation, and maintenance. - Experience defining and reporting on sales/marketing SLAs. - A documentation-heavy mindset and disciplined change management. Nice-to-Haves - Familiarity with intent/signal tools (Reo, Octolens) or similar. - Comfort using AI-assisted tools for ops efficiency. - Experience at a developer-focused or open-source company. - Experience with Enterprise ICPs and multi-touch B2B funnels. Benefits - Medical, dental, and vision coverage effective the 1st of the month following your start date. - Life and disability insurance. - Unlimited PTO and flexible parental leave. - 401(k) with company match. - Equity. - $500 work from home stipend. - $70/month internet reimbursement. - Team/company offsites throughout the year. Company Description Unstructured is defining the standard for enterprise data transformation in the age of LLMs and generative AI. In just two years, we've raised over $65M from world-class investors, including Menlo Ventures, Bain Capital, Databricks, NVIDIA, Microsoft, and IBM. Our open-source toolkit has been downloaded 61M+ times and is used by 90% of the Fortune 1000. We power production AI workflows across commercial and federal sectors — transforming PDFs, HTML, Word docs, images, emails, and more into AI-ready data pipelines that scale. We're not just building tools, we're building the backbone of generative AI and the infrastructure that unlocks intelligence across industries.

Role Description The Senior Marketing Operations Manager is a highly collaborative and analytical problem solver who develops and implements creative solutions to operational challenges. As a key member of the Marketing Operations team, you will enable the global Marketing and Sales organizations through scalable processes, trusted data, efficient technology, and operational excellence. The Senior Marketing Operations Manager plays a critical role in enabling the marketing organization through scalable systems, processes, data, and automation. This role is responsible for the administration, optimization, and enhancement of our marketing technology ecosystem, lead lifecycle framework, database strategy, reporting infrastructure, and AI-enabled operational workflows. The ideal candidate combines strong technical expertise with analytical thinking and a continuous improvement mindset. They are passionate about operational excellence, data integrity, workflow automation, and leveraging emerging technologies to improve marketing performance, increase scalability, and drive measurable business outcomes. This individual is equally comfortable working within systems, solving complex operational challenges, partnering across functions, and translating business requirements into scalable solutions. This is a highly hands-on role requiring a strong builder mindset. Success in this position requires a willingness to work directly within systems, develop solutions, troubleshoot issues, and drive execution while balancing strategic initiatives and long-term operational improvements. How You’ll Shape the Experience - Lead the strategy, administration, optimization, and governance of marketing systems, lead management processes, marketing databases, automation frameworks, and reporting infrastructure that support scalable demand generation and pipeline growth. - Define "metrics that matter" and develop dashboards and reporting frameworks that provide actionable insights to Marketing leadership and key stakeholders. - Monitor, analyze, and provide insights into funnel performance, marketing contribution to pipeline, customer acquisition, buying group engagement, contact acquisition, database health, campaign effectiveness, and overall marketing performance to identify opportunities for optimization and growth. - Drive strong sales and marketing alignment through initiatives and processes that support lead management and governance, improved lead quality, enhanced data quality, and operational efficiency. - Serve as the primary administrator for core marketing technologies and partner with stakeholders to ensure platforms are effectively configured, integrated, governed, and optimized to support marketing objectives, data integrity, workflow automation, and business scalability. - Partner with Sales Operations and IT to identify, design, and implement solutions that improve operational efficiency, data quality, scalability, and business performance. - Partner with Marketing leadership to provide ongoing analysis and insights related to marketing investments, pipeline impact, attribution, funnel performance, and goal attainment. - Execute marketing database strategy by identifying opportunities to improve data quality, enrichment, segmentation, contact acquisition, compliance, and overall database health. Establish scalable processes that ensure data integrity, support audience targeting, improve buying group visibility, and enable accurate reporting and decision-making. - Identify opportunities to modernize marketing operations through workflow automation, AI-enabled solutions, signal-based targeting, and emerging technologies. Partner across teams to evaluate, implement, and operationalize capabilities that improve efficiency, scalability, lead management, reporting, and overall marketing effectiveness. - Create and maintain documentation, governance standards, workflows, and operational procedures that support consistent execution and long-term scalability. - Manage vendor relationships, contracts, licensing, and renewals while partnering with Legal, Security, Procurement, and IT teams to ensure compliance with organizational requirements. - Serve as a trusted operational partner across Marketing, SDR, Sales Operations, Business Intelligence, IT, and Web teams, ensuring systems, data, reporting, and processes support business objectives and drive alignment across the lead-to-revenue lifecycle. Qualifications - Bachelor's degree in Business, Marketing, related field, or equivalent experience - 7+ years of professional experience in marketing operations in a B2B SaaS environment - Advanced HubSpot administration experience - Deep understanding of lead lifecycle management, lead scoring, routing, and funnel optimization - Experience managing marketing automation platforms and supporting complex marketing technology ecosystems - Strong background in data governance, database management, and enrichment strategies - Experience building workflows, automation, and scalable operational processes - Experience working within Salesforce environments and partnering closely with Sales Operations and Salesforce Administration teams to support lead-to-account processes, routing, data integrity, and CRM optimization, including defining requirements and coordinating updates to Lead, Contact, Account, and Opportunity objects. - Strong analytical and reporting skills with the ability to translate data into business insights - Experience supporting account-based marketing and buying group initiatives - Strong project management, documentation, and organizational skills - Excellent communication and cross-functional collaboration skills Preferred Experience - Salesforce CRM - Clay - Qualified - 6sense - Openprise - NeverBounce - Swoogo - Knak - Webflow - Google Analytics - Domo - Experience with intent data, account intelligence, signal-based targeting, and modern data enrichment platforms. - AI-powered marketing workflows, automation, and operational process optimization - Experience supporting account-based marketing programs, buying group initiatives, signal-based marketing, data enrichment strategies, and AI-driven operational workflows. - Email deliverability and outbound infrastructure platforms such as SendGrid, Instantly, or similar solutions Benefits - Flexible PTO for salary paid employees - Hourly employees accrue PTO based on tenure & receive 5 sick days annually. Sick days are available day 1. PTO accrues on a per paycheck basis. - 10 company paid holidays plus 4 “Extended Company Holidays,” which are additional paid days off for the company. - Multiple medical and dental plan options, plus 100% company paid vision coverage - 401k available through Fidelity - Paid Parental Leave for all eligible employees as of day 1 of employment - Employer paid short and long term disability and life insurance - Critical Illness, Accident & Hospital Indemnity insurance - Employee Assistance Program (EAP) - Access to a wide variety of perks and wellbeing apps: - PerkSpot: Employee discount program - Wellhub (Gym Pass): Access to virtual wellbeing apps, coaching, and gym memberships - Carrot Fertility: Support for fertility, family planning, maternity, parenting, and hormonal health - Omada: Virtual prevention and physical therapy program - Ladder: Supplemental life insurance - SoFi: Financial wellbeing platform with 1:1 advice - Fetch: Pet insurance discount program - Spring Health for Guardian: Virtual mental health support - XP Health for Guardian: Virtual eyewear platform - Rate.com: Mortgage services discount program

• Own the Marketing Operations roadmap, aligned to departmental and organizational priorities • Define and maintain governance for campaign setup, tracking, segmentation, and data quality • Serve as the primary liaison between Marketing and Enterprise Technology to translate requirements for automation, segmentation, tracking standards, lead lifecycle, and reporting • Identify, design, and pilot responsible AI-enabled approaches — including advanced prompting and agentic workflow design — to improve operational efficiency while maintaining data quality and governance • Build and maintain reporting that connects marketing activity to outcomes, including funnel performance, attribution, and ROI • Own campaign taxonomy, tracking standards (UTMs, naming conventions), and KPI consistency across teams • Develop dashboards and performance readouts; translate insights into clear optimization actions • Partner with BI/Data, Enterprise Technology, and Business Development to improve data integrity, segmentation, enrichment, and reporting usability • Operationalize lead-generation programs across channels with clear tracking and measurement • Co-own lead lifecycle governance (MQL/SQL criteria, routing, SLAs) with Revenue Ops and Sales Ops • Build and optimize lead scoring, routing, enrichment, and exception handling; monitor and resolve lead-flow issues • Strengthen funnel visibility and attribution readiness through campaign hygiene and consistent data definitions • Manage the marketing automation platform (Marketo), including architecture, governance, and day-to-day administration • Design scalable automation programs including nurture, lifecycle, re-engagement, and event/webinar journeys • Govern automation rules, triggers, personalization, segmentation logic, and reusable components to improve efficiency and consistency • Participate in campaign kickoffs to define measurement plans, audience strategy, segmentation needs, and operational requirements • Translate marketing-ops concepts into clear guidance, training, and documentation for non-technical partners • Ensure all campaigns and messaging are standardized and reportable in a systematic way across platforms — from ad to email to web page to lead intake

• Make HubSpot a reliable engine. Audit every active sequence, work on user journey architecture and MQL workflows, and get hands-on when things need fixing. • Own the production checklist from kickoff to day-1: landing pages briefed and QA'd, HubSpot configuration live, agencies on schedule, reporting running. • Turn strategy into a plan and into results. Translate the marketing roadmap into weekly production commitments across agency partners and engineering. • Use LLMs and automation to accelerate production timelines, reduce repeating manual work, and find leverage the team can build on. • Set up the tooling - A/B platforms, UTM structure, HubSpot reporting sliced by market and product - that lets the team run channel and positioning experiments and actually read the results. • Lead the marketing coordinator. Own the production calendar, campaign QA, and weekly outputs that keep the engine running predictably.