Role Description We are looking for senior marketing leaders to take AHL's marketing function from founder-led to fully built out — and to make the case to the market that AHL is not just another non-QM lender, but a company actively rewriting how non-QM gets originated. What you will own - Demand generation and performance marketing - Run performance marketing end-to-end across paid search, paid social, programmatic, YouTube/CTV, and emerging channels, with a clear weekly cadence on spend, CAC, and ROAS. - Hit CAC and ROAS targets by product and channel across our full non-QM suite — investment property and beyond — managing the team, media buyers, and agency partners delivering against them. - Build and optimize landing pages, lead forms, and digital tools (loan calculators, DSCR estimators, rehab budget tools, and what comes next) across ahlend.com (retail) and ahlendtpo.com (wholesale). - Content and brand - Define and evolve AHL's brand positioning for distinct audiences: real estate investors and non-QM borrowers on the retail side, and mortgage brokers and TPO partners on the wholesale side. - Run an always-on editorial engine: market-specific content for investors (cap rates, rents, vacancy, absorption), product education across the full non-QM product set, broker enablement, and thought-leadership for senior decision-makers. - Own creative direction across digital, video, social, sales enablement, and event collateral. Maintain and evolve the AHL brand guidelines. - Lifecycle, CRM, and marketing operations - Run HubSpot day-to-day: workflows, lists, lead scoring, routing, attribution, drip campaigns, and lifecycle automation. - Build and maintain multi-touch attribution that ties marketing spend to funded loan volume — by source, campaign, LO, broker, and product. - Own loyalty and referral programs end-to-end — enrollment, mechanics, comms, and reporting — for both retail borrowers and broker partners. - SEO and organic growth - Drive organic traffic and qualified leads to AHL's product pages, calculators, and educational content across the full non-QM product set. - Coordinate technical SEO, content SEO, and link acquisition. Own the analytics stack (GA4, Search Console, Google Ads) that ties organic effort to funded volume. - Partner and channel marketing - Build and run co-marketing programs with real estate investor coaching partners, iBuyers, wholesalers, REI meetups, franchise networks, and the broader ecosystem that drives qualified borrowers to AHL. - Support the TPO/wholesale channel with broker recruitment campaigns, content for AEs to deploy, event presence, and a steady drumbeat of product and rate communications across the full non-QM suite. - Negotiate, structure, and operationalize partner agreements with the BD team — landing pages, tracking, attribution, and unit economics. - Product marketing in a fintech transformation - Position AHL's accelerating technology investment as a structural competitive advantage. As new tools, data products, and platform capabilities ship — internally and to our customers — translate them into clear value props for brokers, borrowers, and partners. - Make the case that the next decade of non-QM lending will be won by lenders who pair best-in-class capital and credit policy with superior technology — and that AHL is the proof point. - Partner closely with Product and Engineering on launches, naming, positioning, and go-to-market for everything we ship to the outside world. - Analytics, planning, and operations - Contribute marketing's section of the weekly business review. Report on funded volume by source, CAC, ROAS, broker activations, and campaign-level efficiency. - Help build the annual marketing plan and budget; own the execution detail behind it. - Manage the marketing tech stack: HubSpot, GA4, Google Ads, Meta Business, LinkedIn Campaign Manager, Power BI, Looker Studio, and the rest of the kit. Push it forward as our internal tech capability expands. - Team leadership and management - Lead a team of marketers across one or more functional areas. Hire, develop, and manage direct reports; coach to outcomes; set the performance bar for your group; and contribute to the broader marketing org design alongside the Director. - Develop the people on your team into the next generation of AHL marketing leaders. - Manage agency relationships (paid media, creative, PR) and contractor talent (designers, copywriters, video editors). Hold partners to AHL's standards and replace them when they don't meet the bar. - Partner with Sales, TPO, Operations, Capital Markets, and Technology as a true cross-functional peer. Qualifications - 6–9 years of marketing experience with a clear track record of owning programs end-to-end, delivering measurable results, and managing people (direct reports, not just contractors). - Real management experience. You have hired, coached, given hard feedback, and held people accountable. You are ready to do more of it, with more scope. - Proven performance marketing chops. You can talk about specific campaigns you ran, what you spent, what you got back, and what you learned — at the keyword, audience, and creative level. - Fluency with the modern marketing stack: HubSpot (or a peer CRM), Google Ads, Meta, LinkedIn, GA4, and at least one BI tool (Power BI, Looker Studio, Tableau). - Comfort with data. You build your own dashboards, you read attribution critically, and you don't outsource the numbers. - Strong writer and editor. You can produce a clean draft of an email, a landing page, or an ad without it needing to be rewritten. - Bias to ship. You move fast, you instrument what you ship, and you iterate against real results. Strong preference for - Background in fintech, mortgage, real estate, or B2B/B2B2C financial services. - Experience marketing across multiple product lines and dual audiences (e.g., direct-to-consumer and channel partners). - Familiarity with non-QM, broker / wholesale channel marketing, or other parts of the mortgage value chain (TPO, IMB, correspondent). - Comfort working in a regulated environment; you know what a compliance review is and you don't fear it. - Real fluency with AI tools (Claude, ChatGPT, image and video generators) as production multipliers — and genuine interest in how AI reshapes marketing operations. How we will know you are a fit - You are excited about the front-row seat to a fintech transformation in an industry that has earned its reputation for moving slowly. - You ask hard questions about the business model and unit economics, not just the creative brief. - You are skeptical of vanity metrics and direct about what is and isn't working. - You like the idea of an executive partner who is hands-on in marketing rather than abstract about it. - You want to build, not maintain. Benefits - Senior leadership role with direct partnership to the Managing Director and a clear seat at the marketing leadership table. - Competitive base salary and performance bonus tied to funded volume and marketing ROI. Clear path to Director-level scope and compensation as the function continues to scale. - Comprehensive health, dental, vision, and 401(k). - Remote arrangement available for the right candidate. - A front-row seat to — and a material role in — the reinvention of non-QM lending. Capital, credit policy, technology, and brand are all on the table. The people who join this team now are the ones who will get to look back in five years and say they helped build it.

• Own the strategic roadmap, data architecture, and analytical execution for the Marketing domain. • Take full ownership of the Marketing data reporting layer, mapping out and executing a multi-quarter technical roadmap that aligns cleanly with Alma's growth OKRs. • Design and optimize core Marketing data models within dbt, moving the organization toward an integrated, full-funnel 'source of truth'. • Empower Marketing stakeholders with automated, high-fidelity pacing models and diagnostic tools that reduce manual workflows and accelerate media-spend optimization. • Act as the primary technical liaison between Growth Marketing and Data Engineering, defining the requirements for downstream identity resolution and MarTech API integrations. • Design, build, and maintain enterprise-grade data models in dbt and interactive dashboards in BI tools (Lightdash). • Act as a technical mentor to peer analysts across the data organization. • Drive complex, deep-dive analyses on multi-touch attribution (MTA), marketing mix modeling (MMM), client lifetime value (LTV), and incrementality testing.

• Inform and support marketing strategy decision making through in-depth analysis of both primary and secondary data sources • Lead ad hoc analytics projects in support of the Orgovyx brand team • Develop and present insights to the Orgovyx brand team, cross-functional partners, and senior leadership • Track and report on strategic KPIs and supporting diagnostic metrics for monthly and quarterly business reviews • Collaborate cross-functionally (Medical, Clinical, Brand, and other supporting teams) to define and prioritize key business questions

Role Description You’re a retention marketer who sees customers as people on a journey, not just targets for the next send. You know the most successful email isn't the one showing off. It's the one that arrives perfectly on time, says something thoughtful, and makes a customer feel truly seen. We love that kind of genuine craft. You’re equally at home building out a Klaviyo flow from scratch and digging into a performance report to figure out why a win-back sequence quietly stopped working last quarter. Subscription churn, payment recovery, cancellation and save rates aren’t dry metrics to you. They’re interesting problems, and you’re the kind of person who actually wants to solve them. You’re a stellar writer, a natural collaborator, and you’re self-driven. You manage your calendar with a sense of calm and organization, and you genuinely care about the mission of our wellness brand and the people we serve. We’re a different kind of ecomm company. Banyan Botanicals has thrived for 30 years because we take the long, steady view—on our products, our customer relationships, and most importantly, our people. If you’re tired of the hustle culture treadmill and are looking for a place where the pace is intentional, where the team has stuck around long enough to truly trust each other (many of us for 10+ years!), and where your work contributes to something meaningful, this might be your perfect fit. This is your channel to own! You’ll be the champion of Banyan’s retention marketing strategy across email, SMS/RCS, loyalty, and subscription. You’ll set the course, build the infrastructure, and keep refining what’s in market. It’s a significant role, but you’ll have genuine backup from a close-knit, supportive team and a Director who loves this space and is ready to jump in alongside you. A key priority is subscription retention. You’ll dive into Klaviyo and Skio to reduce churn, boost save rates, recover payments, and create the lifecycle sequences that keep our subscribers happy and feeling great about their Banyan relationship. There is a lot of interesting, high-impact work waiting for you here. You’ll report directly to our Director of Marketing and collaborate daily with our Brand Content Project Manager, Senior Designer, and Digital Experience Lead. We’re a small team, which means collaboration is easy, everyone knows what’s going on, and your work is always visible and valued. Qualifications - 4+ years in email marketing, lifecycle marketing, or retention marketing, ideally in DTC ecommerce, wellness, or a subscription-based brand. - Advanced Klaviyo proficiency. You’ve built complex flows, worked with sophisticated segmentation, and can talk specifically about what you’ve built and what it did. - Real experience with subscription retention (ie churn reduction, cancellation saves, payment recovery) and results you’re proud of. Skio or Recharge experience is a big plus. - SMS marketing experience and solid working knowledge of compliance (TCPA, carrier regulations). - Strong analytical skills. You’re comfortable in the data, curious about what’s driving it, and good at explaining what it means. - Genuine copywriting ability. You can write email and SMS content that sounds warm and human, not like it came from a template. - Good organizational instincts and a collaborative working style. You manage a busy calendar without dropping things, and you communicate proactively. - A real connection to wellness, Ayurveda, or mission-driven brands. We’ve found it makes a big difference to have an authentic connection to the “why”. Requirements - Own and lead the strategy, planning, and execution of Banyan’s email and SMS/RCS programs in Klaviyo. - Manage and continuously improve automated flows and customer journeys including welcome series, post-purchase, cross-sell, win-back, browse abandonment, and more. - Own the campaign calendar alongside our Brand Content Project Manager, making sure messaging is well-timed and aligned with launches, promotions, and seasonal moments. - Explore and integrate RCS where it makes sense, staying curious about what’s possible as the channel evolves. - Own the marketing strategy for Banyan’s subscription program, using Klaviyo and Skio to drive retention and lifetime value. - Build and optimize cancellation save flows, churn-risk interventions, and payment recovery sequences with clear benchmarks and a genuine interest in improving them. - Manage the full subscriber communication arc: renewal reminders, swap and skip messaging, surprise and delight moments, upsell campaigns, and everything in between. - Partner with our Digital Experience Lead on Skio configuration and any technical integrations that shape the subscriber experience. - Own Banyan’s future loyalty program, beginning from program conception to ongoing optimization. - Build and refine segmentation strategies that deliver the right message to the right person based on purchase history, engagement, subscription status, and lifecycle stage. - Run A/B and multivariate tests across subject lines, send times, and creative. Keep notes, share learnings, and actually apply them. - Own channel reporting and deliver regular performance summaries to the Director of Marketing, with a clear point of view on what’s working and what to do next. - Track subscription KPIs including churn rate, save rate, and payment recovery, and bring ideas for improving them proactively. - Work with the Brand Content Project Manager on campaign alignment, copy needs, and calendar coordination. - Brief and partner with the Senior Designer on email and SMS creative through clear briefs, good feedback, great output. - Connect with Customer Care to bring subscriber feedback into our lifecycle strategy. - Keep the channel clean and compliant: list hygiene, CAN-SPAM, GDPR, TCPA, and good documentation habits. Benefits - Generous PTO and sick pay. - Medical, dental, and vision insurance. - HSA/FSA. - Company-paid short-term disability and life insurance. - 401k + company match. - Employee discount. - Profit sharing and many more!