Quark Software Inc.

• Independent management of Google Ads campaigns for Android, iOS, and web • Strong command of account structure, automation tools, and Google Ads analytics • Effective work with MMPs (tracking setup, optimization of existing configurations) • Scaling marketing investments while maintaining target profitability • Implementing marketing hypotheses that measurably improve ROAS • Deep understanding of the product, its business context, and target audience • Planning, launching, optimizing, and scaling Google Ads campaigns with a focus on achieving target profitability metrics • Generating, running, and analyzing tests of new hypotheses (audiences, formats, bidding strategies, creatives) to increase ROI • Regular monitoring of campaign performance and making timely adjustments to settings, budgets, and strategies • Collaborating with creative marketers to generate ideas for new ad creatives • Working with the product team to identify funnel growth opportunities, create requests for product improvements, and improve user onboarding • Competitor analysis: researching advertising activity and identifying new growth opportunities • Maintaining a structured and scalable Google Ads account (campaigns, ad groups, naming, tracking)

• generation and implementation of new creative ideas that help the team achieve its goals • influence on the number of creatives: the more creatives, the greater the potential to scale spend and revenue • produce the required volume of creatives (10+ video series and 12+ static assets) per week • create video creatives to promote the product across platforms (TikTok, Meta, Google, Snapchat) • iterate on existing ideas and concepts • adapt existing creatives for required sizes and localize them into different languages • generation of AI materials

• Manage 4 LinkedIn profiles (1 in Ukrainian, 3 in English) • Content planning (2–3 posts/week per profile) • Conduct interviews with industry leaders • Transform working materials into engaging, publishable content • Social selling: initiate discussions in comments and build professional networks • Track performance metrics (reach, CTR, audience growth) • Regular reporting and proactive improvement initiatives

• Increase D1 retention in the target segment • Increase conversion to activation • Increase free trial take rate to 45–55% • Reduce time to activation (the "aha" moment) • Identify the product's "aha moment" for the Latin American audience and build the activation funnel around it • Analyze the activation funnel (profile completion → match → message → D2 return) and identify drop-off points • Design and run A/B experiments for onboarding, first-time experience, notifications, and re-engagement mechanics • Ensure cultural and linguistic relevance of the onboarding flow • Work closely with PM Monetization and PM Core Retention • Collect and analyze qualitative signals (feedback, support tickets, interviews) to validate hypotheses • Optimize the free trial flow and increase the take rate

• Your area of impact is to drive sustainable revenue and company growth by building trust with clients, deeply understanding their needs, and turning the product’s value into long-term partnerships. • Connect the company’s business goals with real market demands, influence product development, and shape the quality of the customer base. • Schedule, set up, and run discovery and closing video calls with decision-makers. • Clarify client needs, present and pitch our services, negotiate pricing and terms, handle objections, and close deals. • Collaborate with finance and legal teams to finalize contracts for closed deals. • Manage existing clients: follow up, upsell, and renew contracts. • Build and maintain a structured sales pipeline; implement and manage CRM when necessary. • Coordinate outsourced lead generation agencies; evaluate their efficiency and effectiveness. • Suggest and contribute ideas for marketing and lead generation improvements.

• Creating video creatives to promote the product across various platforms (TikTok, Meta, Google, Snapchat) • Iterating on existing ideas and concepts • Adapting existing creatives to required dimensions and localizing them for different languages • Generating AI assets/materials