Role Description As the Director of Sales, you will lead a high‑performing, competitive sales team and drive execution across a dynamic market landscape. You will build and strengthen strategic relationships with distributors and key customers, ensuring flawless market execution and sustained business growth. As a core member of the Business Unit Leadership Team, you will set the standard for leadership, urgency, and operational excellence—championing a culture of accountability, performance, and relentless drive. Qualifications - Prefer a Bachelor's Degree in the field of Business Administration, Marketing, Economics, Communications or related field of study. - More than 5 years of experience in the beverage industry, Consumer Packaged Goods (CPG). - More than 5 years of experience in managing people, collaborating within a team. - Proficient in Microsoft applications with understanding in formulas, templates and formatting. - Knowledge of effective sales techniques and training strategies. - Understanding of sales metrics and data-informed decision making. Requirements - Manage staff in maximizing the sale and distribution of all company products in the assigned region through the establishment and appropriate execution of local and national sales programs. - Develop and ensure the execution of national and regional account strategies for all company products and achieve sales, profit and market share objectives for all national and regional accounts and/or programs. - Monitor market, retailer activity to develop the most cost-effective strategies in order to drive volume and profitability through increased penetration and promotion. - Develop, manage and maximize partnerships to drive improved performance. - Ensure the team understands and adheres to Company standards and operating procedures. - Develop and use objective tools, information and feedback in order to establish region and area performance goals and results. - Conduct business performance reviews with distributors/Bottlers in order to track, monitor and adjust efforts and produce desired outcomes in all key business segments. - Establish partnerships with our marketing department to ensure the development of required sales tools and programs. - Manage relationship for strategic sales strategy with National Sales and Regional Account Management Teams. - Assist in development of the Annual Business Plan, with ultimate ownership of the Plan. - Set, communicate and manage performance expectations, monitor and appraise employee job results and performance in order to develop, counsel or provide corrective action. - Provide information, educational opportunities and experiential growth opportunities in order to develop staff. - Build a diverse organization that reflects the marketplace; inspires team through effective leadership. Benefits - Competitive total compensation. - Estimated annual salary range: $92,400 — $123,200 USD.

• Look to maximise revenue opportunities for marketing from manufacturers and third-party vendors, using the portal, social media and events. • Build our social media profile across Instagram, Facebook and Linkedin. • Coordinate the delivery of CPD events and webinars in partnership with manufacturers and third-party vendors. • Help with the delivery of the concept of ‘Practice in a Box.’ • Help with the delivery of the concept of ‘Start Up Stephanie.’ • Help with the delivery of the concept of the ‘Practice Health Check.’ • Manage the content on the PBG website. • Work closely with other Covetrus teams to increase the sales of proprietary brands (VI, CVET, Kruuse, Calibra) within the PBG member base. • Look to maximise the benefits of subscriptions PBG have undertaken, such as Lead Forensics. • Help with the delivery of the process by which we as a buying group manage our vendors, maximise commissions, and track the performance of each Business Development Manager in managing their vendors. • Help to refine and deliver a process by which vendor referrals from new and existing member practices can be logged into Salesforce, reported to the vendors, tracked, and associated commissions invoiced and collected. • Work with our portfolio of vendors, spread across the many categories PBG has services in, to gain a greater understanding of what support and management our vendors need, and to develop new revenue streams. • Alongside the Business Development Managers, the Sales and Marketing Strategy Partner will ensure the PBG Vendor records on Salesforce are complete and up to date. • Work closely with the Business Development Managers in the process of onboarding new member practices, to ensure a smooth start to PBG membership. • Alongside the Head of PBG, maximise the functionality of the PBG Portal, and work on building a suite of reports for both the buying group and for its member practices. • Accompany Business Development Managers in dual calling when research and feedback is needed to develop a new commercial or marketing strategy. • Support the team in the delivery of marketing campaigns for vendors and manufacturers. • Alongside the Business Development Managers, on occasion the Sales and Marketing Partner will represent the buying group at industry exhibitions and conferences.

• Build and execute a national go-to-market plan to win net-new logos for the Judi platform • Create pipeline through targeted outreach, your network, and disciplined account planning—then qualify opportunities quickly and honestly • Run discovery that gets to the real buying drivers (configuration speed, flexibility, vendor consolidation, total cost) and maps stakeholders, timelines, and risks • Lead product demos and storytelling that translate complex platform capabilities into clear business value for health plan/TPA executives and operators • Own RFI/RFP strategy and responses in partnership with internal teams—ensuring submissions are accurate, compelling, and tailored to the prospect • Manage commercial strategy end-to-end: scoping, pricing approach, security/compliance inputs, contract negotiation, and close • Partner closely with Implementation and Product to set prospects up for successful delivery and long-term growth post-signature • Maintain clean pipeline hygiene and forecasting in Salesforce, with clear next steps and executive-level updates • Bring market feedback back to the business—what our prospects are asking for, competitive dynamics, and where we should invest to win more deals

Role Description We are looking for an experienced API Sales Manager to drive B2B sales growth and expand partnerships with iGaming operators, aggregators, and industry stakeholders. The role focuses on selling API-based gaming solutions and managing the full sales cycle from lead generation to deal closure. Responsibilities - Manage the full B2B sales cycle from prospecting to closing deals - Identify and engage new iGaming operators, aggregators, and API clients - Conduct discovery calls, product presentations, and negotiations - Prepare customized commercial proposals - Manage CRM pipeline and sales forecasting - Build and maintain long-term client relationships - Collaborate with Product, Finance, Legal, and Integration teams - Attend international conferences and exhibitions - Analyze market trends and competitor activity Qualifications - 2+ years of experience in B2B Sales, Business Development, or Account Management - Experience within iGaming, Betting, Casino, Aggregation, SaaS, or Payments - Understanding of API products and B2B sales processes - Experience with lead generation and deal closing - English B2+ and fluent Russian - Strong negotiation and presentation skills Benefits - Career growth opportunities - Competitive salary and bonus structure - Mental health support service - 20 days of paid vacation and 5 Family Days - Team events and international business trips