Directive

• Own Strategic Client Relationships: Serve as the senior, day-to-day strategic lead for enterprise and high-growth clients, owning executive communication and long-term partnership value. • Drive Retention & Expansion: Develop and execute renewal, upsell, and cross-sell strategies tied directly to NRR performance. • Architect Cross-Channel Strategy: Design integrated growth plans across Paid Media, SEO/Content, CRO, Creative, and RevOps, ensuring cohesive execution and reporting. • Commercial Ownership: Own portfolio economics including forecasting, margin health, scope control, and renewal negotiations. • Lead QBRs & Executive Storytelling: Translate performance data into clear business narratives that connect marketing execution to revenue impact. • Cross-Functional Leadership: Partner with channel leads, PMs, and operations to align priorities, manage risk, and maintain delivery excellence. • Risk & Escalation Management: Proactively identify client risks and mitigate issues before escalation to executive leadership. • Team Leadership: Mentor strategists, analysts, and project teams to elevate strategic thinking and commercial accountability.

• Develop and execute the company's information security strategy and scalable security roadmap • Establish and maintain enterprise security policies, standards and governance frameworks • Present cybersecurity risks, recommendations and security metrics to executive leadership • Partner with department leaders to ensure security is integrated into business operations and decision-making • Conduct ongoing enterprise-wide cybersecurity risk assessments across infrastructure, endpoints, applications and business processes • Build and maintain the organization's cybersecurity risk register and remediation roadmap • Lead vulnerability management efforts and prioritize remediation based on business risk • Perform third-party vendor security assessments and ongoing vendor risk management • Own the organization's incident response program, including playbooks, tabletop exercises and post-incident reviews • Oversee endpoint security, identity and access management, privileged access controls, MFA and device security • Lead security compliance initiatives including SOC 2 Type II and future security certifications • Build and/or manage company-wide security awareness and phishing training programs • Educate employees on evolving cybersecurity threats, social engineering, AI usage and data protection best practices

• Develop and execute the company's information security strategy and scalable security roadmap. • Establish and maintain enterprise security policies, standards and governance frameworks. • Present cybersecurity risks, recommendations and security metrics to executive leadership. • Partner with department leaders to ensure security is integrated into business operations and decision-making. • Stay ahead of emerging cybersecurity threats, AI risks and industry best practices. • Conduct ongoing enterprise-wide cybersecurity risk assessments across infrastructure, endpoints, applications and business processes. • Build and maintain the organization's cybersecurity risk register and remediation roadmap. • Lead vulnerability management efforts and prioritize remediation based on business risk. • Perform third-party vendor security assessments and ongoing vendor risk management. • Continuously evaluate new technologies and recommend security improvements. • Own the organization's incident response program, including playbooks, tabletop exercises and post-incident reviews. • Oversee endpoint security, identity and access management, privileged access controls, MFA and device security. • Partner with the Senior IT Manager to implement technical security controls and monitor the health of the environment. • Coordinate with external security vendors and managed security providers when necessary. • Develop and oversee business continuity and disaster recovery planning. • Lead security compliance initiatives including SOC 2 Type II and future security certifications. • Own customer security questionnaires and support enterprise sales opportunities by demonstrating Directive's security posture. • Partner with Legal, Insurance, and Finance on privacy, data governance, and regulatory compliance. • Maintain documentation for security policies, controls, audits, and evidence collection. • Build and/or manage company-wide security awareness and phishing training programs. • Promote a security-first culture across the organization. • Educate employees on evolving cybersecurity threats, social engineering, AI usage and data protection best practices. • Establish security metrics and regularly report organizational security maturity.

• Own Strategic Client Relationships: Serve as the senior, day-to-day strategic lead for enterprise and high-growth clients, owning executive communication and long-term partnership value. • Drive Retention & Expansion: Develop and execute renewal, upsell, and cross-sell strategies tied directly to NRR performance. • Architect Cross-Channel Strategy: Design integrated growth plans across Paid Media, SEO/Content, CRO, Creative, and RevOps, ensuring cohesive execution and reporting. • Commercial Ownership: Own portfolio economics including forecasting, margin health, scope control, and renewal negotiations. • Lead QBRs & Executive Storytelling: Translate performance data into clear business narratives that connect marketing execution to revenue impact. • Cross-Functional Leadership: Partner with channel leads, PMs, and operations to align priorities, manage risk, and maintain delivery excellence. • Risk & Escalation Management: Proactively identify client risks and mitigate issues before escalation to executive leadership. • Team Leadership: Mentor strategists, analysts, and project teams to elevate strategic thinking and commercial accountability.

• Craft compelling design assets such as ad sets and landing pages, that are backed by data to drive improvement of digital marketing KPIs. • Produce motion graphics and basic short-form video cutdowns optimized for social media advertising, including LinkedIn, Instagram, and YouTube. • Edit existing video assets into high-performing ad units tailored to platform specifications, aspect ratios, and attention spans. • Collaborate with the media and content teams to align motion creative with audience insights and campaign goals. • Maintain brand consistency across all static, motion, and video assets while adapting creatively to different audience segments and platforms. • Collaborate with internal teams and client teams to understand business goals, target audience, and additional data points to help with the creation of A/B tests and data driven designs • Design and implement A/B tests tests and other experiments using CRO tools such as Optimizely, Unbounce, and/or Crazyegg • Conduct user research, usability testing, and heat mapping analysis to gather insights and validate design decisions. • Continuously iterate and refine designs based on feedback, data insights, and testing outcome • Manage multiple design projects simultaneously while communicating effectively with project management and additional internal stakeholders to provide updates on the status of their projects, respond to feedback, and ensure that their needs are being met. • Stay updated on industry trends, best practices, and emerging technologies related to CRO and user experience design.

• Oversee and lead a collection of Paid Media accounts • Serve as direct support to client contacts • Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic • Drive referrals via client relationships and professional network • Build strategies for clients each quarter • Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels • Deeply understand client positioning and unique value propositions • Confirm lead routing is accurate within a CRM • Understand the value of Programmatic campaigns • Responsible for personal productivity and utilization • Work directly with Associate Director to ensure internal and client goals are being achieved • Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

• Provides executive support to the CEO in a one-on-one working relationship • Serves as the primary point of contact for internal and external constituencies on matters pertaining to the Office of the CEO • Liaison to the senior management team • Organizes and coordinates executive outreach and external relations efforts • Oversees special projects • Works independently on projects from conception to completion • Manages multiple priorities seamlessly with excellent attention to detail • Assists in coordinating the agenda of senior management team meetings and off-sites, and all-staff meetings • Demonstrates proactive approaches to problem-solving with strong decision-making capability

• Lead Shopping and Marketplace strategy for mid-market and enterprise B2B manufacturers and distributors • Diagnose channel architecture before recommending tactics: 1P vs. 3P Amazon status, distributor conflict, feed health, Google & Microsoft best practices • Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews • Translate channel performance into P&L impact for client executives (CFO, VP Ecommerce, VP Sales) • Direct feed strategy in Feedonomics or GoDataFeed (or equivalent): taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, custom label usage • Build Shopping and Performance Max campaigns scoped to B2B buyer behavior, not consumer search patterns • Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization • Advise on 1P (Vendor Central) vs. 3P (Seller Central) strategy and lead migrations when warranted • Direct Sponsored Products, Sponsored Brands, and Sponsored Display campaigns built around B2B keyword behavior, not DTC conversion logic • Manage Buy Box health, MAP enforcement, and pricing erosion in real time • Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions • Build reporting that connects channel performance to revenue outcomes (matched cohort, cost-to-serve, revenue lift) • Proactively flag risks: channel conflict, feed degradation, reseller activity, Buy Box loss • Document repeatable frameworks from client engagements • Contribute to audit deliverables, sales enablement, and internal training • Partner with the Managing Director on the evolution of Commerce Architecture / ChannelOS

• To execute world-class GTM architectures and Salesforce configurations that transform our clients' CRM environments into high-velocity revenue engines. • You are the technical champion. While the Director of RevOps defines the high-level architecture and leads the pitches, you own the execution. You are responsible for making the blueprint a reality within Salesforce, ensuring data hygiene, routing logic, and reporting are flawless.

Role Description The Strategist, Shopping & Marketplace owns the strategy and performance of Directive Commerce's two highest-impact practice areas: Shopping (feed-driven Google and Bing) and Marketplace (Amazon Seller Central, Vendor Central, and emerging B2B marketplaces like Shopify). This role is built for someone who understands that B2B commerce is structurally different from DTC. High-SKU catalogs, tiered pricing, MAP enforcement, channel conflict, are not edge cases. They are the core problem. The Strategist owns multiple client engagements in the $15K–$30K+ retainer range, directs Specialist execution, and contributes to the methodology that scales across the practice. Role and Responsibilities - Strategic Ownership of Client Accounts: - The Strategist is the strategic lead on assigned accounts. They own diagnosis, roadmap, and revenue outcomes. - Lead Shopping and Marketplace strategy for mid-market and enterprise B2B manufacturers and distributors. - Diagnose channel architecture before recommending tactics: 1P vs. 3P Amazon status, distributor conflict, feed health, Google & Microsoft best practices. - Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews. - Translate channel performance into P&L impact for client executives (CFO, VP Ecommerce, VP Sales). - Shopping Practice Leadership: - Own how feeds and Shopping campaigns work for B2B catalogs. - Direct feed strategy in Feedonomics or GoDataFeed (or equivalent): taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, custom label usage. - Build Shopping and Performance Max campaigns scoped to B2B buyer behavior, not consumer search patterns. - Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization. - Marketplace Practice Leadership: - Own client outcomes on Amazon and beyond. - Advise on 1P (Vendor Central) vs. 3P (Seller Central) strategy and lead migrations when warranted. - Direct Sponsored Products, Sponsored Brands, and Sponsored Display campaigns built around B2B keyword behavior, not DTC conversion logic. - Manage Buy Box health, MAP enforcement, and pricing erosion in real time. - Client Communication: - You are the senior point of contact on assigned accounts. - Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions. - Build reporting that connects channel performance to revenue outcomes (matched cohort, cost-to-serve, revenue lift). - Proactively flag risks: channel conflict, feed degradation, reseller activity, Buy Box loss. - Diagnose, don't sell. Discovery is consultative. - Methodology Contribution: - You help build the Directive Commerce playbook. - Document repeatable frameworks from client engagements. - Contribute to audit deliverables, sales enablement, and internal training. - Partner with the Managing Director on the evolution of Commerce Architecture / ChannelOS. Goals - NSM Attainment: 100% across owned accounts. - CSAT scores > 4.5 for owned accounts. - Account retention rate > 90%. - At least one documented methodology contribution per quarter. Qualifications - 4+ years managing paid media, with 2+ years of direct Shopping/feeds and/or Amazon experience. - Hands-on fluency in Feedonomics (or GoDataFeed, Productsup, Channable) and Amazon Seller Central / Vendor Central. - Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. - Experience with B2B clients or high-SKU catalog environments. - Experience working directly with clients and holding a role to both set strategy & execute with the support of Directors. - Strong written and verbal communication, including comfort presenting to C-suite buyers. - Comfort working inside a consultative sales motion and contributing to audit and proposal work. Benefits - Compensation for this role includes a competitive base salary. - Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle. - Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX). - Mental health support: Access to certified therapists through Spring Health, membership to Headspace. - Physical health support: Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care. - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave. - Traditional and Roth 401(k) with a 3% company match. - Annual bonus based on tenure, which scales in total amount over time. - Annual Company-wide Retreat. Work Environment Requirements As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com. Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.