Role Description As the Senior Director, Performance Marketing, you lead the strategy and execution of data-driven marketing campaigns aimed at driving customer acquisition and revenue growth. You oversee a team of marketing professionals, managing the performance marketing channels, including paid search, social media, display advertising, and affiliate marketing. Your role involves optimizing marketing efforts through continuous testing, analysis, and innovation, ensuring that all campaigns are aligned with business objectives and delivering measurable results. You will also spearhead the launch and scaling of new marketing channels, identifying and activating emerging opportunities to expand reach and deepen engagement with home service professionals. Collaborating closely with cross-functional teams, you leverage insights and analytics to maximize ROI and drive the company’s growth. Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success. What you do each day: - Define vision and strategic direction for performance marketing to drive growth and scale customer acquisition. - Oversee execution of paid media - including paid search, social media, display, and affiliate marketing multi-channel digital campaigns. - Provide leadership, mentorship, and continuous career development to a high-performing performance marketing organization. - Collaborate with executives across creative, brand, analytics, and business teams to maximize integrated campaign performance. - Establish KPIs, operational metrics, and dashboards to comprehensively evaluate and report marketing efficiency to leadership. - Oversee budget allocation across acquisition levers, ensuring extreme precision and optimization of corporate resources in line with efficiency targets and growth goals. - Drive innovation across the function by leveraging AI to inject intelligence into workflows and automate processes and continuously implementing emerging marketing platforms, ad models, and tech configurations. - Manage risks associated with lead quality, channel economics, and media investments to safeguard corporate return on investment. - Serve as representative for performance marketing - speaking to strategy and detailed results - in cross-functional business review meetings, strategic planning assemblies, and executive leadership forums. - Cultivate external relationships with advertising network matrices, agency partners, and third-party media vendors. Qualifications - 15+ years of experience in performance marketing, digital advertising, or a related functional growth field. - 10+ years of formal leadership experience with a proven track record of inspiring and managing multi-tiered teams. - Bachelor’s degree in Marketing, Business, related quantitative discipline, or equivalent work experience. - Advanced expertise in managing large-scale performance marketing budgets across multiple scaled programs to hit precise CAC, ROAS, and LTV parameters. - Mastery of major advertising distribution networks, mobile attribution models, cross-channel web analytics, and automation suites (i.e. Google Ads, Meta Ads Manager, GA4, GTM, Funnel.io). - Deep experience establishing A/B testing and experimentation frameworks across creative properties, messaging hooks, and landing pages. - Demonstrated track record of leveraging AI-powered tools and technologies to drive measurable marketing results, increase operational efficiency, and unlock new performance gains at scale. - Proven experience designing, testing, and launching new marketing programs and channels from the ground up to drive user acquisition and grow addressable customer pipelines. Requirements - Track record of integrating AI and emerging technologies into organizational strategy and operations to accelerate innovation and scale. - Exceptional strategic and critical thinking skills with a relentless results-driven execution mindset. - Mastery of corporate data arrays with an ability to interpret complex trends and synthesize data into concise strategic stories. - Outstanding cross-functional relationship management skills to seamlessly influence outcomes in a highly matrixed workspace. - Highly adaptive to rapid ecosystem changes, algorithm updates, and shifting corporate priorities. - Deep user empathy and dedication to learning the unique business patterns of home service trades professionals. Benefits - A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k). - Paid holidays and flexible, take-it-as-you-need-it paid time off. - Equity in a rapidly growing startup backed by top-tier VCs. - Monthly tech reimbursements. - A culture built on innovation that values big ideas, no matter where they come from.

• Develop, manage and optimise paid social campaigns, while supporting paid search activations where necessary to drive performance and achieve business objectives. • Support the planning and execution of paid media strategies aligned with demand generation, engagement and growth goals. • Partner with cross-functional teams, including content, creative and marketing stakeholders, to ensure paid media activities support broader campaign objectives. • Monitor, analyse and report on campaign performance, using data and insights to identify opportunities for optimisation and improved results. • Design and execute A/B tests to evaluate audience targeting, creative messaging, bidding strategies and channel effectiveness. • Drive continuous improvement through conversion rate optimisation, attribution analysis and performance measurement best practices. • Identify and implement optimisation opportunities to maximise campaign effectiveness, return on investment and overall marketing impact. • Maintain accurate campaign documentation, including plans, test results, performance insights and key learnings. • Ensure all paid media activities comply with internal processes, policies and quality standards. • Stay up to date with digital advertising trends, platform developments and industry best practices, bringing new ideas and opportunities to the team. • Support additional marketing initiatives and projects as required to meet evolving business needs.

Role Description The Senior Performance Marketing Manager is responsible for building and activating effective digital growth marketing strategies and campaigns that improve demand generation, pipeline velocity, and brand awareness in support of DataSpring growth objectives. This role supports the performance marketing engine across the digital funnel including: - Website optimization - SEO/SEM - Paid search (PPC) - Paid and organic social media - Email - Third-party digital platforms This role ensures campaigns are measurable, optimized, and connected to revenue outcomes. As the primary administrator for HubSpot and a key partner for Salesforce (SFDC) reporting, this role manages: - Campaign build - Landing pages - Lead scoring - Nurture programs - Data hygiene - Lead flow management The Senior Performance Marketing Manager collaborates closely with: - Growth Marketing - Brand & Web - Sales Enablement - Revenue Operations This position is full-time, remote, exempt, based in India, and reports to the Director, Growth Marketing. Qualifications - 5+ years’ experience managing or leading performance, digital or marketing operations required. - Bachelor’s degree in marketing, sales or equivalent required. - Expert proficiency in HubSpot and Salesforce (SFDC) reporting, dashboarding, and campaign performance measurement. - Advanced skills in performance marketing and analytics tools (e.g., Demandbase, Google Analytics, SEMrush). - High proficiency in Excel/Sheets. - Strong demand generation and buyer-journey marketing foundation, including lead scoring and nurture methodologies. - Excellent analytical, organizational, and project management skills. - Resourceful problem-solver who can work independently, prioritize effectively, iterate quickly, and stay current on performance marketing, digital, and marketing operations best practices. - Expert language fluency in English required. - SQL skills are a bonus. Requirements - Build and activate digital marketing campaigns across channels, ensuring consistent tracking and optimization across the funnel. - Administer and optimize HubSpot (CRM/MAP), including: - Campaign build - Landing pages - Templates - Contact database updates - Data hygiene - Lead scoring - Nurture programs - Lead routing/flow management - User enablement/training - Partner with SFDC administrators to maintain reliable integrations, syncing, and lifecycle stage governance. - Own growth marketing performance metrics and reporting, establishing a unified KPI framework and dashboards that show funnel and pipeline performance. - Develop a strong understanding of DataSpring products, customer segments, and the buyer journey to deliver meaningful lead-to-revenue reporting. - Build and manage dashboards and reporting in Salesforce and BI/analytics tools (e.g., Tableau/Power BI, Demandbase, Google Analytics). - Develop and execute SEM strategy using analytics and keyword research tools. - Implement and manage intent signal activation and multi-touch attribution approaches. - Monitor in-flight campaign effectiveness, identify risks, and activate optimizations. - Design and analyze A/B tests for landing pages, website experiences, emails, and ads. - Lead build, activation, and optimization of nurture programs and lead scoring frameworks. - Partner with Revenue Operations and Sales Enablement to align lifecycle definitions and follow-up motions. - Support social media strategy activation for growth campaigns. - Track and optimize marketing spend across paid channels and platforms, calculate ROI, and recommend budget allocations based on performance. Benefits - Competitive compensation - Comprehensive benefits package including medical, dental, and vision coverage - 401(k) with company contributions and matching - Paid parental leave - Tuition assistance - Generous paid time off Company Description DataSpring is the trusted data connector at the core of healthcare. For more than 25 years, we have powered the industry with the largest and most complete healthcare data foundation in the U.S., including more than 4.8 million provider data records sourced directly from providers and member data representing 75% of covered lives supplied by health plans. By improving how essential information flows across the system, DataSpring helps healthcare operate more efficiently, accurately, and with greater confidence.

• Drive user acquisition through performance marketing and partnerships. • Run biddable campaigns efficiently while identifying and managing high-impact partnerships. • Plan, execute, and optimize paid marketing campaigns across Meta, Google, Apple ads, X (Twitter), and other relevant channels. • Analyse campaign performance and continuously optimize for CAC, LTV, and ROAS. • Manage day-to-day campaign monitoring, perform campaign RCA, and prepare performance reports with actionable insights. • Work with internal & external agency/teams to develop engaging ad creatives & copies. • Leverage programmatic (DSPs) and affiliate marketing to expand reach and improve acquisition efficiency. • Utilize data-driven insights to experiment with new audience segments, creatives & targeting approaches. • Identify, negotiate, and onboard strategic Direct partners to drive customer acquisition. • Work closely with internal teams (creative, tech, analytics) to align partnerships with broader marketing objectives.