• Drive user acquisition through performance marketing and partnerships. • Run biddable campaigns efficiently while identifying and managing high-impact partnerships. • Plan, execute, and optimize paid marketing campaigns across Meta, Google, Apple ads, X (Twitter), and other relevant channels. • Analyse campaign performance and continuously optimize for CAC, LTV, and ROAS. • Manage day-to-day campaign monitoring, perform campaign RCA, and prepare performance reports with actionable insights. • Work with internal & external agency/teams to develop engaging ad creatives & copies. • Leverage programmatic (DSPs) and affiliate marketing to expand reach and improve acquisition efficiency. • Utilize data-driven insights to experiment with new audience segments, creatives & targeting approaches. • Identify, negotiate, and onboard strategic Direct partners to drive customer acquisition. • Work closely with internal teams (creative, tech, analytics) to align partnerships with broader marketing objectives.

Role Description We are looking for an Assistant Manager – Digital/ Performance Marketing to drive user acquisition through performance marketing and partnerships. This role is ideal for someone who can run biddable campaigns efficiently while identifying and managing high-impact partnerships. - Plan, execute, and optimize paid marketing campaigns across Meta, Google, Apple ads, X (Twitter), and other relevant channels. - Analyse campaign performance and continuously optimize for CAC, LTV, and ROAS. - Manage day-to-day campaign monitoring, perform campaign RCA, and prepare performance reports with actionable insights. - Work with internal & external agency/teams to develop engaging ad creatives & copies. - Leverage programmatic (DSPs) and affiliate marketing to expand reach and improve acquisition efficiency. - Utilize data-driven insights to experiment with new audience segments, creatives & targeting approaches. - Identify, negotiate, and onboard strategic Direct partners to drive customer acquisition. - Work closely with internal teams (creative, tech, analytics) to align partnerships with broader marketing objectives. Qualifications - 2-3 years of experience in performance marketing (preferably in gaming, fintech, or e-commerce). - Strong understanding of paid acquisition channels of App & Web campaigns on (Google Ads, X (Twitter) Ads, Facebook Ads, Apple ads, Programmatic channels etc.). - Ability to work in a fast-paced, performance-driven environment. - Have fair understanding of MMP i.e Appsflyer, Adjust or Branch etc. - Good communication and data analytical skills.

Define and evolve paid media strategies, drive new business development, establish performance optimization frameworks, and lead cross-functional collaboration to deliver high-impact results and enhance client experiences.

Title: Buyer, Paid Search (Temporary) Location: New York, New York WHO WE ARE Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row. We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more. YOUR ROLE We are hiring a Buyer, Paid Search for a full time temporary role through September 4. The role is focused on paid search and sits within our biddable team (Paid Social, Paid Search, and Programmatic).  This role collaborates with our Account (media planning) and Redbox (analytics) teams, as well as having daily client contact. This position is based in our New York office. We offer a hybrid work setting with working onsite in our NYC office and the flexibility to work from home. - Assist with the development and implement comprehensive SEM strategies to meet client objectives. - Hands-on experience in the strategy, execution, and optimization of digital media campaigns with a focus on Search Engine Marketing (SEM). - Manage and optimize campaigns across various platforms, including Google & Microsoft Ads, SA360 (Search Ads 360), and other third-party management platforms. - Execute a variety of media tactics, such as Google PMAX & Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns. - Utilize strong analytical skills to interpret overall search performance metrics and trends. - Conduct regular performance reviews and provide actionable insights and recommendations for campaign optimization. - Implement A/B testing strategies to continuously improve ad performance and ROI. - Communicate effectively with clients both verbally and in written form, demonstrating strong presentation skills. - Stay updated with industry trends and best practices, sharing insights with the team to enhance overall team performance REQUIREMENTS - 1.5 - 2+ years experience in paid search. Digital ad agency experience. - Hands-on Keyboard’ experience in search management platforms. Includes the following: - Supervise the everyday performance of search engine marketing (SEM) campaigns - Manage monthly and daily spend activity on your assigned clients (Six Figure Monthly Budgets Preferred – Minimum) - Plan, coordinate.and administer numerous presentations for your managed accounts - Lead regular status update calls with clients to ensure optimal performance - Provide daily, weekly, monthly and yearly reporting & analysis strategy - Communicate key performance trends to your account lead and clients - Conduct keyword research to drive new areas of growth for your clients - Create effective ad copy to produce optimal click through and conversion rates - Work closely with display and digital marketing teams on development and execution of integrated marketing plans - Ability to established relationships with vendors (Google & MSN representatives) - Strong organizational skills and ability to balance tight deadlines and challenges. Salary range is $62,000 -$ 80,000 annual. Commensurate with experience. Compensation is determined on the skills, qualifications, certifications, tenure in the industry and experience of the applicant along with the requirements of the position. CROSSMEDIA BENEFITS Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including: - Flexibility to work in hybrid manner with in-office and work from home options (depending on role). - Open/Flexible PTO with US & UK specific policies - Sponsored healthcare options and agency-wide physical & mental health support - 401k with company match (USA), and generous Pension (UK) - Paid sabbatical at significant milestone anniversaries - Generous paid parental leave policy - Life milestone recognition & support - The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) - Cell phone/tech reimbursement - Student Loan payment plan (US) - Tuition reimbursement - Learning & Development and training programs - And burgers – lots and lots of burgers COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law. All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ). Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based) Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job: - Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time. - Ability to stand, bend, and reach - Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. - The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. - The ability to observe details at close range (within a few feet of the observer).