Blue Ocean Global Technology

• Manage a broad portfolio of Enterprise and Commercial customers using a scalable, one-to-many engagement model • Deliver value through digital touchpoints, including webinars, email campaigns, in-app messaging, and group sessions • Monitor and act on customer health signals (usage, engagement, sentiment) to proactively mitigate risk and drive adoption • Execute playbooks and workflows to support onboarding, product adoption, renewal readiness, and expansion opportunities • Support customers in achieving their goals through structured success journeys and best practice guidance • Identify and escalate at-risk accounts or high-impact opportunities for Sales or higher-touch CS coverage • Maintain accurate data in the customer success platform (e.g., Planhat), including engagement, risks, and lifecycle stage • Contribute to the development and optimization of scaled CS programs, content, and automation workflows • Partner cross-functionally with Sales, Support, Product, and Marketing to improve the customer experience

• Own the keyword and content opportunity landscape across all three brands • Plan content production using AI-assisted tools – from generating and refining content to getting it published • Review and optimize existing content: what to refresh, consolidate, or retire • Work with Product Marketing to position product and solution pages for search • Collaborate with Design and the web team on page structure and UX decisions that affect visibility • Coordinate with Field Marketing teams to align local content strategies with the broader plan • Manage internal linking across all sites • Track performance and turn the data into clear next steps • Help shape the team's SEO and GEO content strategy as AI-driven search evolves • Build relationships across the organization to get recommendations moving

• Develop, manage and optimise paid social campaigns, while supporting paid search activations where necessary to drive performance and achieve business objectives. • Support the planning and execution of paid media strategies aligned with demand generation, engagement and growth goals. • Partner with cross-functional teams, including content, creative and marketing stakeholders, to ensure paid media activities support broader campaign objectives. • Monitor, analyse and report on campaign performance, using data and insights to identify opportunities for optimisation and improved results. • Design and execute A/B tests to evaluate audience targeting, creative messaging, bidding strategies and channel effectiveness. • Drive continuous improvement through conversion rate optimisation, attribution analysis and performance measurement best practices. • Identify and implement optimisation opportunities to maximise campaign effectiveness, return on investment and overall marketing impact. • Maintain accurate campaign documentation, including plans, test results, performance insights and key learnings. • Ensure all paid media activities comply with internal processes, policies and quality standards. • Stay up to date with digital advertising trends, platform developments and industry best practices, bringing new ideas and opportunities to the team. • Support additional marketing initiatives and projects as required to meet evolving business needs.

• Develop integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments • Work closely with our EMEA sales team and forge strong communication and processes between teams. • Execute regional field marketing campaigns including trade shows, owned events, email campaigns, direct marketing, webinars, and other lead generation activities • Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions • Plan and execute digital marketing strategy collaboratively with other parts of the marketing org • Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs, Opportunities, and revenue created through leads. • Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards.

• Lead the design, implementation, and ongoing improvement of reliable, scalable, performant, and secure production platforms and services. • Work closely with cross-functional teams to build and maintain resilient infrastructure and deployment patterns. • Provide technical leadership and mentorship to engineers across the organisation, promoting strong engineering standards and operational best practice. • Participate in a 24x7 on-call rotation to support critical services and ensure platform availability. • Drive standardisation, automation, and documentation to improve consistency, reduce operational overhead, and support knowledge sharing. • Contribute across the full lifecycle of platform and service delivery, from design and build through to operation and optimisation.

• Deep Discovery: Demonstrate excellent communication skills to uncover client needs required to create tailored platform builds that address their specific challenges and objectives. • Product Demos: Deliver compelling product demonstrations that showcase the value and capabilities of Cision’s technology to prospective clients and customers, including the ability to articulate complex topics or concepts to less technical audiences. • Technical Support: Provide technical support during pre-sales and post-sales, addressing client queries and concerns to ensure a smooth and positive experience. • Solution Design: Work closely with clients to design and implement customized solutions that leverage Cision’s technology to meet their goals. • Collaboration: Partner with internal teams, including Sales, Product, Marketing, and Customer Success, to ensure seamless integration and implementation of solutions. • Client Relationships: Build and maintain strong relationships with key stakeholders to drive new business opportunities. • Market Insights: Stay up-to-date with industry trends and developments to provide clients with the most relevant and effective solutions.

• Become a product expert, staying up to date on Brandwatch’s suite and industry trends. • Design and deliver scalable onboarding solutions that align with client objectives while ensuring future growth. • Manage complex customer engagements, balancing multiple stakeholders and delivering high-impact solutions on time. • Proactively drive long-term product adoption, providing best practices and strategic recommendations. • Lead client consultations, deeply understanding their requirements and guiding them toward achieving business goals. • Represent Brandwatch in client-facing meetings, presentations, and industry events. • Mentor and support junior team members, developing scalable processes and templates for success. • Take ownership of strategic accounts, leading advanced, custom onboarding projects and consulting on tailored solutions. • Be a pioneer in new migration projects, creating frameworks to enhance efficiency across the team.

• Develop integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments. • Work closely with our EMEA sales team and forge strong communication and processes between teams. • Execute regional field marketing campaigns including trade shows, owned events, email campaigns, direct marketing, webinars, and other lead generation activities. • Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions. • Plan and execute digital marketing strategy collaboratively with other parts of the marketing org. • Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs, Opportunities, and revenue created through leads. • Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards.

• Architect, build, and own full-stack software platforms • Lead the technical design of systems • Develop backend services and APIs • Build and maintain web interfaces • Design and implement ETL and data processing pipelines • Ensure applications are fully containerized and production-ready • Act as a technical authority on system design • Collaborate with stakeholders to shape solutions • Set and uphold engineering best practices

• Lead the design, implementation, and ongoing improvement of reliable, scalable, performant, and secure production platforms and services. • Work closely with cross-functional teams to build and maintain resilient infrastructure and deployment patterns. • Provide technical leadership and mentorship to engineers across the organisation, promoting strong engineering standards and operational best practice. • Participate in a 24x7 on-call rotation to support critical services and ensure platform availability. • Drive standardisation, automation, and documentation to improve consistency, reduce operational overhead, and support knowledge sharing. • Contribute across the full lifecycle of platform and service delivery, from design and build through to operation and optimisation.