Role Description The Senior Performance Marketing Manager is responsible for building and activating effective digital growth marketing strategies and campaigns that improve demand generation, pipeline velocity, and brand awareness in support of DataSpring growth objectives. This role supports the performance marketing engine across the digital funnel including: - Website optimization - SEO/SEM - Paid search (PPC) - Paid and organic social media - Email - Third-party digital platforms This role ensures campaigns are measurable, optimized, and connected to revenue outcomes. As the primary administrator for HubSpot and a key partner for Salesforce (SFDC) reporting, this role manages: - Campaign build - Landing pages - Lead scoring - Nurture programs - Data hygiene - Lead flow management The Senior Performance Marketing Manager collaborates closely with: - Growth Marketing - Brand & Web - Sales Enablement - Revenue Operations This position is full-time, remote, exempt, based in India, and reports to the Director, Growth Marketing. Qualifications - 5+ years’ experience managing or leading performance, digital or marketing operations required. - Bachelor’s degree in marketing, sales or equivalent required. - Expert proficiency in HubSpot and Salesforce (SFDC) reporting, dashboarding, and campaign performance measurement. - Advanced skills in performance marketing and analytics tools (e.g., Demandbase, Google Analytics, SEMrush). - High proficiency in Excel/Sheets. - Strong demand generation and buyer-journey marketing foundation, including lead scoring and nurture methodologies. - Excellent analytical, organizational, and project management skills. - Resourceful problem-solver who can work independently, prioritize effectively, iterate quickly, and stay current on performance marketing, digital, and marketing operations best practices. - Expert language fluency in English required. - SQL skills are a bonus. Requirements - Build and activate digital marketing campaigns across channels, ensuring consistent tracking and optimization across the funnel. - Administer and optimize HubSpot (CRM/MAP), including: - Campaign build - Landing pages - Templates - Contact database updates - Data hygiene - Lead scoring - Nurture programs - Lead routing/flow management - User enablement/training - Partner with SFDC administrators to maintain reliable integrations, syncing, and lifecycle stage governance. - Own growth marketing performance metrics and reporting, establishing a unified KPI framework and dashboards that show funnel and pipeline performance. - Develop a strong understanding of DataSpring products, customer segments, and the buyer journey to deliver meaningful lead-to-revenue reporting. - Build and manage dashboards and reporting in Salesforce and BI/analytics tools (e.g., Tableau/Power BI, Demandbase, Google Analytics). - Develop and execute SEM strategy using analytics and keyword research tools. - Implement and manage intent signal activation and multi-touch attribution approaches. - Monitor in-flight campaign effectiveness, identify risks, and activate optimizations. - Design and analyze A/B tests for landing pages, website experiences, emails, and ads. - Lead build, activation, and optimization of nurture programs and lead scoring frameworks. - Partner with Revenue Operations and Sales Enablement to align lifecycle definitions and follow-up motions. - Support social media strategy activation for growth campaigns. - Track and optimize marketing spend across paid channels and platforms, calculate ROI, and recommend budget allocations based on performance. Benefits - Competitive compensation - Comprehensive benefits package including medical, dental, and vision coverage - 401(k) with company contributions and matching - Paid parental leave - Tuition assistance - Generous paid time off Company Description DataSpring is the trusted data connector at the core of healthcare. For more than 25 years, we have powered the industry with the largest and most complete healthcare data foundation in the U.S., including more than 4.8 million provider data records sourced directly from providers and member data representing 75% of covered lives supplied by health plans. By improving how essential information flows across the system, DataSpring helps healthcare operate more efficiently, accurately, and with greater confidence.

• Drive user acquisition through performance marketing and partnerships. • Run biddable campaigns efficiently while identifying and managing high-impact partnerships. • Plan, execute, and optimize paid marketing campaigns across Meta, Google, Apple ads, X (Twitter), and other relevant channels. • Analyse campaign performance and continuously optimize for CAC, LTV, and ROAS. • Manage day-to-day campaign monitoring, perform campaign RCA, and prepare performance reports with actionable insights. • Work with internal & external agency/teams to develop engaging ad creatives & copies. • Leverage programmatic (DSPs) and affiliate marketing to expand reach and improve acquisition efficiency. • Utilize data-driven insights to experiment with new audience segments, creatives & targeting approaches. • Identify, negotiate, and onboard strategic Direct partners to drive customer acquisition. • Work closely with internal teams (creative, tech, analytics) to align partnerships with broader marketing objectives.

Role Description We are looking for an Assistant Manager – Digital/ Performance Marketing to drive user acquisition through performance marketing and partnerships. This role is ideal for someone who can run biddable campaigns efficiently while identifying and managing high-impact partnerships. - Plan, execute, and optimize paid marketing campaigns across Meta, Google, Apple ads, X (Twitter), and other relevant channels. - Analyse campaign performance and continuously optimize for CAC, LTV, and ROAS. - Manage day-to-day campaign monitoring, perform campaign RCA, and prepare performance reports with actionable insights. - Work with internal & external agency/teams to develop engaging ad creatives & copies. - Leverage programmatic (DSPs) and affiliate marketing to expand reach and improve acquisition efficiency. - Utilize data-driven insights to experiment with new audience segments, creatives & targeting approaches. - Identify, negotiate, and onboard strategic Direct partners to drive customer acquisition. - Work closely with internal teams (creative, tech, analytics) to align partnerships with broader marketing objectives. Qualifications - 2-3 years of experience in performance marketing (preferably in gaming, fintech, or e-commerce). - Strong understanding of paid acquisition channels of App & Web campaigns on (Google Ads, X (Twitter) Ads, Facebook Ads, Apple ads, Programmatic channels etc.). - Ability to work in a fast-paced, performance-driven environment. - Have fair understanding of MMP i.e Appsflyer, Adjust or Branch etc. - Good communication and data analytical skills.

Define and evolve paid media strategies, drive new business development, establish performance optimization frameworks, and lead cross-functional collaboration to deliver high-impact results and enhance client experiences.