Director, Brand Marketing
Location
United States
Posted
10 days ago
Salary
$150K - $175K / year
Seniority
Lead
Job Description
Director, Brand Marketing
Onit
• Own Onit’s category narrative and corporate positioning, including the through-line that defines what Onit is, what it replaces, and why its differentiation is defensible. • Set the master brand story that Product Marketing translates into product messaging and that Revenue Marketing carries into demand programs. • Lead the evolution of Onit’s positioning as the market and the AI category shift, keeping the story ahead of competitors. • Partner with the VP of Marketing and the executive team to align the brand narrative to company strategy and key market moments. • Monitor the competitive brand landscape and ensure Onit’s positioning responds to moves by key competitors including in enterprise legal management, CLM, and AI-native entrants. • Own Onit’s brand identity, voice, and visual system, and set the standard for how every team applies them. • Lead the website as a brand expression, owning the experience, design language, and how the story renders for first-time visitors, in partnership with web and design. • Direct the creative and design function to produce on-brand work at the pace of an AI company. • Own brand presence and experience at tier-one events and lead the OnPoint community as a brand channel, developing it as an always-on touchpoint for legal ops buyers and advocates. • Own earned media and PR, building Onit’s reputation and share of voice in the legal AI category. • Lead the executive and employee thought leadership program and scale the shift from episodic campaign spikes to an always-on, culture-led organic engine. • Own AI and LLM search visibility as a first-class brand channel, growing Onit’s citation share for the terms that matter to buyers. • Establish the brand measurement framework, including awareness, share of voice, organic reach, sentiment, and earned media, reported to the VP of Marketing and leadership on a defined cadence with clear business impact framing. • Support investor-facing narrative and corporate communications as Onit executes its AI platform transition, in partnership with the VP of Marketing and executive leadership. • Partner with Product Marketing on analyst storytelling, supplying the corporate narrative that analyst relations carries to market. • Consolidate and build the brand team, bringing dedicated headcount to a function that has operated across multiple contributors, including in-house PR and social, content, and design talent; manage the brand budget including agency and vendor relationships. • Hold the brand standard across every team that touches the brand without owning every task, partnering with Revenue Marketing and Product Marketing while keeping scope clean. • Operate like an AI company: fast, high-volume, experiment-driven, and comfortable leading through ambiguity.
Job Requirements
- 8+ years of brand or corporate marketing experience in B2B technology, ideally enterprise SaaS, including time owning category positioning through a real market shift.
- A track record of leading brand at the function level, with at least one example of building or rebuilding an identity or narrative you can walk through.
- A portfolio that proves it: narratives you authored, identities you shaped, and reputation work with outcomes you can point to.
- Demonstrated command of organic social, PR, and thought leadership as a growth system, not a list of tactics.
- Fluency in how AI is reshaping both the product story and the discovery layer, including how brands earn visibility inside AI search and LLMs.
- Experience building and leading a team, with a record of developing people and raising the bar on craft.
- The judgment to hold a brand standard across teams without owning every task, and the diplomacy to partner with Product Marketing and Revenue Marketing without blurring lines.
- Strong executive presence and communication, with a point of view you deliver directly.
- A bias for speed and high-volume output, comfortable operating like an AI company. We hire on demonstrated craft and results, not credentials.
Benefits
- Health Coverage Choices: Three medical plan options, plus dental and vision, so you can choose what fits best. Employees on our HDHP plan also receive employer contribution to the HSA.
- Retirement Savings: 401(k) with a 100% match on the first 3% and 50% on the next 2% of employee contributions.
- Time Away: Flexible paid time off, 7 sick days, and 9 paid company holidays annually.
- Family Support: Exceptional paid leave for birth parents, non-birth parents, and caregivers. Onit also offers surrogacy and adoption reimbursement.
- Income Protection: 100% employer-paid life and disability insurance.
- Additional Coverage Options: Voluntary benefits including hospital indemnity, critical illness, accident, and even pet insurance.
- Tax-Advantaged Accounts: Healthcare FSA, HSA, and dependent care FSA.
- Community Engagement: One paid volunteer day each year to give back to the community.
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