• Responsible for the marketing and go-to-market strategy of our monday.com business unit • Further develop positioning, messaging and value proposition for different target audiences and use cases • Design, plan and execute integrated marketing campaigns, including budget management, performance measurement and continuous optimization • Develop and manage targeted content across relevant channels such as website, social media, newsletters, webinars and sales enablement materials • Independently plan and manage LinkedIn Ads campaigns • Work closely with Sales, Consulting and monday.com to identify market potential and to develop and implement joint growth initiatives

Role Description We’re hiring a marketing manager to own the employee journey. This is a builder’s role: your job will be to master our already thriving email channel, then use that foundation to experiment, expand and create the campaigns and channels that take our member engagement to the next level. You will be the hands-on operator, owning every employee touchpoint and engaging hundreds of thousands of public sector workers. What you'll do: - You own the B2C journey. From an employee's first touchpoint to becoming an active member, you'll manage the experience, the numbers and the results. - Email is your primary channel - you'll plan, write, build and send campaigns that move people to act. - Your role will be to build out new channels and campaigns, finding fun, creative ways to reach and engage our members. - You will become the resident expert on our products, educating customers and reporting back into the business on what resonates. A typical day might look like: - Writing and building next week’s email campaigns, across a variety of subjects. - Testing a new channel, working cross-functionally to bring a campaign idea to life and tracking results. - Brainstorming and planning an in-person activation to engage an office full of future customers. - Presenting last month's B2C numbers to the SLT and explaining what you are changing as a result. Qualifications - Hands-on executor with demonstrable experience of owning and executing campaigns from end-to-end. - Outstanding writer: Ability to craft compelling messaging whether short or long form. - Brand-led: Strong design eye and good instinct for quality messaging and customer experience. - Generalist tendencies: Comfortable across the full marketing mix rather than specialising in a single channel. - Builder mentality: Enjoy creating from scratch and get energised by a blank slate. - High agency: A self-starter who thrives in fast-paced environments. - Autonomous: Self-direct well, manage multiple campaigns and stakeholders independently. - Collaborative: A natural influencer who works across departments without direct authority. - Numerate: Use data to drive decisions, able to interpret data and explain results. - AI-augmented: Use AI to think sharper and automate boring tasks. - A background in fintech or financial services is a nice to have. Benefits - Fully remote working, with the flexibility to work from where you perform best. - 25 days' annual leave, increasing with tenure, plus the option to purchase up to 5 additional days. - Your birthday off. - Collaborative team bonus for non-commission roles. - Pension with salary sacrifice contributions, AVC options, and pension contributions on bonus earnings. - Salary sacrifice schemes through Perkbox - car leasing, gym memberships, tech purchases. - Medical cashback scheme. - Enhanced parental leave. Recruitment Process - Stage 1 — People & Culture Call - A conversation about your experience, motivations, and cultural fit. - Stage 2 — Hiring Manager Interview - A 45 minute competency-based interview covering Customer Success experience, commercial thinking, and customer engagement approach. - Final Stage — Panel Interview & Practical Exercise - A collaborative final-stage interview with a relevant practical exercise.

• Design the Sophos APJ ABX framework from the ground up: ICP refinement, dynamic account tiering, buying group mapping, signal-based prioritisation, orchestration model, and reporting cadence. • Define and operationalise 1:1, 1:few, and 1:many motions aligned to sales priorities, pipeline targets, and account-stage signals. • Build buying group engagement strategies: set minimum multi-threaded engagement thresholds per tier and design outreach that reaches the full committee, not just the primary contact. • Partner across sales, demand generation, content, analytics, operations, and channel marketing to operationalise the framework including data standards, SLAs, handoffs, and feedback loops. • Support the build of the ABX measurement model: account progression scoring, engagement quality, pipeline influence, velocity, and revenue contribution. Move the team beyond vanity metrics to revenue-stage reporting. • Act as the AI practitioner for the APJ marketing team — identifying, piloting, and scaling AI tools across the ABX workflow. • Leverage AI and predictive analytics capabilities within the existing stack to determine how to automate account prioritisation, content personalisation, and campaign optimisation. • Evaluate agentic AI capabilities and recommend adoption where they accelerate pipeline without sacrificing precision. • Drive regional execution while partnering with global teams who own marketing infrastructure, content, data, and platforms.

• Own the B2C journey from employee's first touchpoint to becoming an active member. • Master and manage email campaigns to engage public sector workers. • Build out new channels and campaigns, creatively reaching members. • Become the product expert, educating customers and reporting insights back to the business. • Write and build email campaigns across various subjects weekly. • Test new channels and work cross-functionally on campaign ideas. • Plan and brainstorm in-person activations to engage future customers. • Present B2C campaign numbers to senior leadership and explain changes.