Role Description We’re hiring a marketing manager to own the employee journey. This is a builder’s role: your job will be to master our already thriving email channel, then use that foundation to experiment, expand and create the campaigns and channels that take our member engagement to the next level. You will be the hands-on operator, owning every employee touchpoint and engaging hundreds of thousands of public sector workers. What you'll do: - You own the B2C journey. From an employee's first touchpoint to becoming an active member, you'll manage the experience, the numbers and the results. - Email is your primary channel - you'll plan, write, build and send campaigns that move people to act. - Your role will be to build out new channels and campaigns, finding fun, creative ways to reach and engage our members. - You will become the resident expert on our products, educating customers and reporting back into the business on what resonates. A typical day might look like: - Writing and building next week’s email campaigns, across a variety of subjects. - Testing a new channel, working cross-functionally to bring a campaign idea to life and tracking results. - Brainstorming and planning an in-person activation to engage an office full of future customers. - Presenting last month's B2C numbers to the SLT and explaining what you are changing as a result. Qualifications - Hands-on executor with demonstrable experience of owning and executing campaigns from end-to-end. - Outstanding writer: Ability to craft compelling messaging whether short or long form. - Brand-led: Strong design eye and good instinct for quality messaging and customer experience. - Generalist tendencies: Comfortable across the full marketing mix rather than specialising in a single channel. - Builder mentality: Enjoy creating from scratch and get energised by a blank slate. - High agency: A self-starter who thrives in fast-paced environments. - Autonomous: Self-direct well, manage multiple campaigns and stakeholders independently. - Collaborative: A natural influencer who works across departments without direct authority. - Numerate: Use data to drive decisions, able to interpret data and explain results. - AI-augmented: Use AI to think sharper and automate boring tasks. - A background in fintech or financial services is a nice to have. Benefits - Fully remote working, with the flexibility to work from where you perform best. - 25 days' annual leave, increasing with tenure, plus the option to purchase up to 5 additional days. - Your birthday off. - Collaborative team bonus for non-commission roles. - Pension with salary sacrifice contributions, AVC options, and pension contributions on bonus earnings. - Salary sacrifice schemes through Perkbox - car leasing, gym memberships, tech purchases. - Medical cashback scheme. - Enhanced parental leave. Recruitment Process - Stage 1 — People & Culture Call - A conversation about your experience, motivations, and cultural fit. - Stage 2 — Hiring Manager Interview - A 45 minute competency-based interview covering Customer Success experience, commercial thinking, and customer engagement approach. - Final Stage — Panel Interview & Practical Exercise - A collaborative final-stage interview with a relevant practical exercise.

• Design the Sophos APJ ABX framework from the ground up: ICP refinement, dynamic account tiering, buying group mapping, signal-based prioritisation, orchestration model, and reporting cadence. • Define and operationalise 1:1, 1:few, and 1:many motions aligned to sales priorities, pipeline targets, and account-stage signals. • Build buying group engagement strategies: set minimum multi-threaded engagement thresholds per tier and design outreach that reaches the full committee, not just the primary contact. • Partner across sales, demand generation, content, analytics, operations, and channel marketing to operationalise the framework including data standards, SLAs, handoffs, and feedback loops. • Support the build of the ABX measurement model: account progression scoring, engagement quality, pipeline influence, velocity, and revenue contribution. Move the team beyond vanity metrics to revenue-stage reporting. • Act as the AI practitioner for the APJ marketing team — identifying, piloting, and scaling AI tools across the ABX workflow. • Leverage AI and predictive analytics capabilities within the existing stack to determine how to automate account prioritisation, content personalisation, and campaign optimisation. • Evaluate agentic AI capabilities and recommend adoption where they accelerate pipeline without sacrificing precision. • Drive regional execution while partnering with global teams who own marketing infrastructure, content, data, and platforms.

• Own the B2C journey from employee's first touchpoint to becoming an active member. • Master and manage email campaigns to engage public sector workers. • Build out new channels and campaigns, creatively reaching members. • Become the product expert, educating customers and reporting insights back to the business. • Write and build email campaigns across various subjects weekly. • Test new channels and work cross-functionally on campaign ideas. • Plan and brainstorm in-person activations to engage future customers. • Present B2C campaign numbers to senior leadership and explain changes.

Role Description As our Marketing Automation Manager, you'll own the engine room of our lifecycle marketing. Reporting to the Director, Marketing Automation, CX & Insights, you'll be the hands-on technical owner of Salesforce Marketing Cloud—designing, building, and optimizing the automations, journeys, and data flows that move prospects and customers through every stage of their relationship with us. This is a role for someone who takes pride in the craft of execution. You'll formulate and build emails from the ground up, architect the automation logic behind them, and obsess over the details that separate good programs from great ones—inbox placement, sender reputation, render quality, and deliverability across every send. Challenges to be Met: - Build and orchestrate journeys: - Design, build, and continuously optimize automated journeys in Salesforce Marketing Cloud Journey Builder, translating lifecycle and segmentation plans into reliable, behavior-triggered programs that engage prospects and customers at the right moment across their entire journey. - Engineer audiences and data: - Write and maintain the SQL queries, data extensions, and audience logic that power our segmentation and sends—ensuring the right people receive the right message with accurate, well-structured underlying data. - Build and code emails: - Develop production-ready emails from the ground up using HTML, CSS, AMPscript, and dynamic content, delivering pixel-accurate, responsive, personalized communications that render flawlessly across clients and devices. - Protect deliverability and sender reputation: - Monitor and manage inbox placement, sender reputation, and spam risk across all sends—proactively testing, diagnosing, and resolving issues to keep our communications landing where they should. - Keep the program compliant and audit-ready: - Ensure every campaign meets CASL and privacy requirements, maintaining consent integrity, suppression logic, and documentation so the program stays clean, defensible, and audit-ready at all times. - Safeguard platform health: - Own the operational health of our marketing automation stack—monitoring data syncs, surfacing issues early, and troubleshooting integration and delivery failures before they affect customers. - Test, measure, and optimize: - Design and run A/B and multivariate tests, then analyze campaign performance to refine messaging, timing, and targeting—turning results into a continuous cycle of measurable improvement. - Collaborate across functions: - Partner with channel owners, platform experts, data teams, and implementation partners to ensure automation and email execution align with broader marketing strategy and organizational goals. - Other duties as required. Qualifications - 5–7 years of hands-on experience in marketing automation, email marketing and CRM, with a proven track record of building and operating sophisticated programs in Salesforce Marketing Cloud. - Deep, demonstrated technical expertise across the SFMC stack—Email Studio, Content Builder, Journey Builder, and Automation Studio—with the ability to architect and build automated, behavior-triggered journeys end to end. - Strong, practical SQL skills for building and maintaining data extensions, audience queries, and segmentation logic. - Proven hand-coding ability in HTML and CSS, plus working fluency in AMPscript and dynamic content to build responsive, personalized emails that render flawlessly across clients and devices. - Experience monitoring and managing deliverability—using diagnostic and inbox-placement tools to protect sender reputation, minimize spam risk, and resolve delivery issues. - Solid analytical skills, with proficiency in Google Analytics and campaign reporting, and the ability to turn performance data into testing and optimization decisions. - Working knowledge of CASL and privacy requirements, with a track record of keeping email programs compliant and audit-ready. - A meticulous, detail-oriented builder's mindset, with strong project management skills and the ability to manage multiple campaigns under tight deadlines. - Strong collaborator who works effectively with channel owners, data teams, and implementation partners, and can translate technical concepts for non-technical audiences. - University degree in Marketing, Business, Analytics, or a related field—or an equivalent combination of education and experience. - Experience in financial services or another regulated industry considered an asset. - Salesforce Marketing Cloud certifications (Administrator and/or Email Specialist) considered an asset. Benefits - 🌍 Flexible Ways of Working: Design your workday around what matters most. With flexible hours, you can balance work with all the other important things in life. And, with our Remote Work Arrangement, you can work from anywhere in the world for part of the year—whether that’s a beach in Bali or your cozy cabin in Muskoka. - 💪 Health & Wellbeing Support: Your wellbeing is our priority. Enjoy fitness reimbursements, paramedical coverage, and a generous health spending account. Recharge with Embark Wellness Days and wellness-focused afternoons, and access extended mental health support whenever you need it. - 🚀 Career Development That Moves You Forward: Fuel your growth with funding for courses, certifications, and conferences. Explore new horizons through job rotations and secondments, and benefit from ongoing coaching and personalized development planning that keeps your career moving. At Embark, people stick around for the long-haul. - 🎓 RESP Matching — Because Futures Matter: We don’t just talk about education—we invest in it. On top of RRSP matching, you’ll receive RESP matching to help your loved ones pursue their post-secondary dreams. - 🎉 Fun Is Part of the Job: We take fun seriously. From themed parties and surprise treat days to team socials that actually make you want to show up, we create moments that spark joy, build connection, and make work feel like more than just work.