Role Description We're looking for a Senior Product Manager, Ad Serving to help build the core infrastructure that powers how ads are delivered across Fetch. This role sits within the Ad Delivery collective and is focused on the ad serving stack that routes, selects, and delivers ads in real time. This is a hands-on, technically deep role. You'll work directly with engineering to define a unified ad server architecture, delivery controls including frequency capping and pacing, and standardize our mobile events and logging. The infrastructure you build here is the foundation for Fetch's shift to an outcome-based ads platform, where we optimize toward advertiser outcomes. You'll be joining at a foundational moment with real opportunity to shape how this works from the ground up. What you'll do - Own the roadmap for Fetch's ad serving infrastructure, covering decisioning, pacing, frequency capping, and real-time delivery pipelines. - Lead the migration of all ad objects to a single, unified ad server, consolidating fragmented serving pipelines so every object type can be served and evaluated against the same criteria. - Own integrations with third-party verification partners, ensuring Fetch meets industry standards for ad delivery and measurement. - Drive standardization with the mobile team for event logging across different ad types that support reliable delivery, reporting, and experimentation. - Design and run experiments to measure the impact of serving changes on fill rate, delivery quality, and advertiser outcomes. - Partner with the ML and personalization team to ensure the ad server is providing the right signals, inputs, and controls to support ranking and relevance decisions across surfaces. - Work closely with Engineering, ML, Analytics, and Sales to define requirements, make trade-offs, and ship improvements to the serving stack. Qualifications - 6+ years of product management experience, with 3+ years focused on advertising technology. - Solid understanding of ad serving fundamentals including request/response flows, eligibility and targeting enforcement, pacing, frequency capping, and real-time delivery, as well as how those mechanics interact with supply and demand to affect advertiser outcomes and user experience. - Comfortable in deeply technical conversations with engineering about system design, data pipelines, and architecture trade-offs. - Strong analytical instincts, you define the right metrics, run experiments well, and make decisions from data. - Bias for execution: able to drive work forward across multiple workstreams without a lot of hand-holding. - Comfort with ambiguity, a lot of this is greenfield and you should be energized by building from scratch rather than inheriting a finished system. Requirements - This is a full-time role, open to candidates in our US offices or remote within the United States.

• Define and own a product vision, strategy, and roadmap that is informed by technical product expertise, customer feedback from Unity Studio • Productions and Customer Success organizations, Production Verification, market research, user feedback, and competitive analysis • Partner with stakeholders (e.g. Engineering, Quality, Design, Documentation, Program Management) to identify business goals, user needs, and technical requirements • Prioritize product features and improvements based on customer feedback, business impact, and technical constraints • Collaborate with Product Marketing on positioning and messaging towards go-to-market plans for product releases • Facilitate customer feedback loops to refine and improve the product by iteratively adding customer value

• Define and execute the 12-month roadmap for the platform’s control & safety layers, prioritizing innovations that drive autonomy & machine intelligence. • Lead the discovery phase by conducting various forms of research & engaging with stakeholders to identify needs, ensuring customer-centric requirements are established before technical development begins. • Position FORT’s safety-critical architecture as a primary market differentiator, ensuring the product vision aligns with global standards and customer trust. • Lead technical proposal efforts for high-stakes innovative projects. Identify and target new verticals that align with the platform vision, ensuring FORT remains the standard for safety governance across industries. • Orchestrate a tool-agnostic requirement architecture that drives simplicity and clarity for engineering teams while maintaining rigorous compliance with ISO 9001 and SIL standards. • Act as the strategic lead for global regulatory shifts (ex. EU Machinery Regulation, Cyber Resilience Act), ensuring the platform remains ahead of compliance curves. • Maintain expert knowledge of and ensure product compliance with key functional safety standards, including ISO 13849 and IEC 61508. • Proactively monitor the evolving security landscape, integrating security-by-design principles into all functional requirements. • Own the requirement lifecycle for safety-critical hardware-software interfaces and controls integration. • Conduct high-level trade studies and impact analysis to ensure technical alignment across all platform layers, minimizing risk and maximizing system reliability for existing and new projects. • Partner with Quality Engineering and Safety teams to oversee certification efforts (e.g., SIL 3) and ensure the control layer meets the highest "Definition of Done" standards. • Distill complex system architectures into clear, value-driven narratives for executive leadership and external partners. • Streamline the transition of features through the Product Development Life Cycle (PDLC), ensuring that compliance processes support rather than hinder development velocity. • Monitor field data and support trends to identify systemic improvements, ensuring the long-term stability and scalability of the control ecosystem. • Act as the Product Owner, managing the control backlog and ensuring all product decisions are grounded in validated metrics. • Partner with Marketing and Sales to develop technical collateral, user guidance, and launch strategies for new cloud and data products.

• Own the creative direction and visual identity of the Coinbase consumer product, evolving the design language across icons, color systems, typography, and UI components. • Lead high-impact product launch campaigns from concept through delivery, with rigorous attention to visual craft and storytelling. • Partner with Product Designers, Engineers, Product Managers, and Marketers to embed creative thinking into every stage of the product development process. • Build and mentor a team of visual, motion, and illustration designers, raising the quality bar through critique, shared best practices, and hands-on art direction. • Shape the creative strategy for how Coinbase products look, move, and feel, balancing innovation with feasibility at scale. • Drive design excellence by directly contributing as a senior IC when needed, rolling up your sleeves on high-visibility projects.