• Own the creative direction and visual identity of the Coinbase consumer product, evolving the design language across icons, color systems, typography, and UI components. • Lead high-impact product launch campaigns from concept through delivery, with rigorous attention to visual craft and storytelling. • Partner with Product Designers, Engineers, Product Managers, and Marketers to embed creative thinking into every stage of the product development process. • Build and mentor a team of visual, motion, and illustration designers, raising the quality bar through critique, shared best practices, and hands-on art direction. • Shape the creative strategy for how Coinbase products look, move, and feel, balancing innovation with feasibility at scale. • Drive design excellence by directly contributing as a senior IC when needed, rolling up your sleeves on high-visibility projects.

• Own end-to-end product delivery for bespoke AI engagements — from requirements definition through go-live and iteration • Drive scope discovery and gap analysis • Translate complex business problems into structured, testable AI solution designs • Define and maintain solution roadmaps • Lead discovery sessions, stakeholder workshops, and solution alignment meetings with VP- and C-suite client contacts

• Design and execute a platform roadmap for insight capabilities that address real customer needs, leveraging data from Renaissance's educational assets (assessments, skill practice, reading activities, and instruction) • Lead the software development lifecycle from discovery to launch, translating high-level launch goals and initiatives into tactical integration plans to reach those goals. • Collaborate and influence stakeholders across the organization on data-driven initiatives that support broader company strategy • Work closely with 1-2 engineering teams to execute roadmap deliverables • Apply generative AI tools and stay current with industry trends to solve user challenges and maintain competitive advantage • Use strong analytical skills to interpret data, inform priorities, and drive enhancements that deliver measurable business and user value • Champion data governance best practices and ensure ethical AI principles guide product development • Collaborate closely with engineering leadership to define product requirements and release criteria • Partner with marketing and solution teams to develop product positioning and communicate key benefits

• Discover real business problems • Design product solutions • Write deep specifications using AI • Prototype products yourself • Work with engineers for complex builds • Drive adoption — a top priority of this role