• Define and own a product vision, strategy, and roadmap that is informed by technical product expertise, customer feedback from Unity Studio • Productions and Customer Success organizations, Production Verification, market research, user feedback, and competitive analysis • Partner with stakeholders (e.g. Engineering, Quality, Design, Documentation, Program Management) to identify business goals, user needs, and technical requirements • Prioritize product features and improvements based on customer feedback, business impact, and technical constraints • Collaborate with Product Marketing on positioning and messaging towards go-to-market plans for product releases • Facilitate customer feedback loops to refine and improve the product by iteratively adding customer value

• Define and execute the 12-month roadmap for the platform’s control & safety layers, prioritizing innovations that drive autonomy & machine intelligence. • Lead the discovery phase by conducting various forms of research & engaging with stakeholders to identify needs, ensuring customer-centric requirements are established before technical development begins. • Position FORT’s safety-critical architecture as a primary market differentiator, ensuring the product vision aligns with global standards and customer trust. • Lead technical proposal efforts for high-stakes innovative projects. Identify and target new verticals that align with the platform vision, ensuring FORT remains the standard for safety governance across industries. • Orchestrate a tool-agnostic requirement architecture that drives simplicity and clarity for engineering teams while maintaining rigorous compliance with ISO 9001 and SIL standards. • Act as the strategic lead for global regulatory shifts (ex. EU Machinery Regulation, Cyber Resilience Act), ensuring the platform remains ahead of compliance curves. • Maintain expert knowledge of and ensure product compliance with key functional safety standards, including ISO 13849 and IEC 61508. • Proactively monitor the evolving security landscape, integrating security-by-design principles into all functional requirements. • Own the requirement lifecycle for safety-critical hardware-software interfaces and controls integration. • Conduct high-level trade studies and impact analysis to ensure technical alignment across all platform layers, minimizing risk and maximizing system reliability for existing and new projects. • Partner with Quality Engineering and Safety teams to oversee certification efforts (e.g., SIL 3) and ensure the control layer meets the highest "Definition of Done" standards. • Distill complex system architectures into clear, value-driven narratives for executive leadership and external partners. • Streamline the transition of features through the Product Development Life Cycle (PDLC), ensuring that compliance processes support rather than hinder development velocity. • Monitor field data and support trends to identify systemic improvements, ensuring the long-term stability and scalability of the control ecosystem. • Act as the Product Owner, managing the control backlog and ensuring all product decisions are grounded in validated metrics. • Partner with Marketing and Sales to develop technical collateral, user guidance, and launch strategies for new cloud and data products.

• Own the creative direction and visual identity of the Coinbase consumer product, evolving the design language across icons, color systems, typography, and UI components. • Lead high-impact product launch campaigns from concept through delivery, with rigorous attention to visual craft and storytelling. • Partner with Product Designers, Engineers, Product Managers, and Marketers to embed creative thinking into every stage of the product development process. • Build and mentor a team of visual, motion, and illustration designers, raising the quality bar through critique, shared best practices, and hands-on art direction. • Shape the creative strategy for how Coinbase products look, move, and feel, balancing innovation with feasibility at scale. • Drive design excellence by directly contributing as a senior IC when needed, rolling up your sleeves on high-visibility projects.

• Own end-to-end product delivery for bespoke AI engagements — from requirements definition through go-live and iteration • Drive scope discovery and gap analysis • Translate complex business problems into structured, testable AI solution designs • Define and maintain solution roadmaps • Lead discovery sessions, stakeholder workshops, and solution alignment meetings with VP- and C-suite client contacts