Role Description Wir sind eine Digital-Marketing-Agentur und suchen einen Digital Analytics Consultant, der unser Team sowie unsere eCommerce-Kunden unterstützt – insbesondere bei der Implementierung und Optimierung von GA4-Tracking, Tag Management (Client- und Server-side GTM) sowie Consent Management Platforms (CMP), idealerweise in Kombination mit Shopify. Für diese Position suchen wir sowohl Freelancer:innen als auch Kandidat:innen für eine Festanstellung in Voll- oder in Teilzeit. - Leitung und Implementierung fortgeschrittener GA4-Tracking-Setups, inkl. GA4 Enhanced E-Commerce Tracking - Entwicklung und Pflege von GTM-Konfigurationen (Client- und Server-side) - Anwendung von Google Consent Mode - Sicherstellung der CMP-Integration gemäß DSGVO und Kompatibilität mit Analytics- und Marketing-Tools (keine juristischen Kenntnisse erforderlich, Erfahrung jedoch von Vorteil) - Analytics-Beratung für unsere deutschsprachigen Kunden - Zusammenarbeit mit unserem englischsprachigen internen Tech-Support-Team, um Tracking-Setups aufzubauen, zu challengen und zu optimieren - Unterstützung bei der Datenintegration mit BigQuery und Looker Studio (inkl. Support durch Spezialist:innen) - Allgemeiner technischer Support im Bereich Digital Analytics und MarTech Qualifications - 5+ Jahre praktische Erfahrung im Bereich Digital Analytics, idealerweise mehr - Expertenwissen in GA4, GTM und CMPs – Erfahrung mit Shopify ist ein Plus - Erfahrung in einem relevanten Online-Marketing-Bereich (z. B. SEA, SMA oder Display Advertising) - Erfahrung mit Server-side GTM ist zwingend erforderlich - Grundlegendes Verständnis der DSGVO und deren Auswirkungen auf Tracking - Vertrautheit mit BigQuery, Looker Studio und weiteren Google Cloud Tools - Grundkenntnisse in JavaScript (z. B. Event Handling, dataLayer Manipulation) - Fähigkeit, Kund:innen auf Deutsch zu beraten und sich fließend auf Englisch mit unserem internen Team auszutauschen - Ausgeprägte Problemlösungskompetenz und proaktive Arbeitsweise im technischen Umfeld Benefits - Flexible freiberufliche Zusammenarbeit oder eine remote Festanstellung - Langfristiges Projektpotenzial mit führenden eCommerce-Marken - Ein smartes, unterstützendes Team mit Tech-Driven Mindset - 100 % remote-first Setup mit asynchronen Workflows und regelmäßigen Team-Syncs

• Develop and maintain custom Shopify and Shopify Plus themes using Liquid, HTML, CSS, JavaScript, and TypeScript. • Build and support Shopify apps, custom functionality, and back-end services using Node.js, Remix, Shopify APIs, and Webhooks. • Collaborate with designers to convert mockups into responsive, high-quality Shopify experiences. • Customize Shopify storefronts, product pages, collection pages, carts, customer accounts, and checkout-adjacent experiences. • Integrate Shopify with third-party platforms. • Optimize Shopify stores for performance, SEO, accessibility, user experience, and conversion. • Troubleshoot and resolve front-end, back-end, API, integration, and production issues.

• Design and iterate on landing pages, PDPs, collection pages, and homepage sections for desktop and mobile. • Own the full design cycle from concept to developer handoff. • Build and optimize landing pages for A/B testing and conversion improvements. • Design with a mobile-first mindset, ensuring responsive and performant layouts. • Use AI-assisted tools to rapidly generate concepts and creative assets. • Maintain visual consistency across the entire site. • Collaborate closely with developers and key stakeholders throughout the design process. • Contribute strategic UX and CRO recommendations based on data and best practices. • Analyze performance data and iterate on design to improve effectiveness. • Design social media graphics, paid ad creatives, email banners, and campaign assets. • Support marketing initiatives with on-brand creative deliverables. • Maintain brand consistency across all channels and touchpoints. • Help evolve and refine the existing brand system over time.

• Take full ownership of Shopify store operations and customer experience • Eliminate inconsistencies across the site, including broken links, outdated promotions, and conflicting messaging • Standardize shipping, split shipment, and pre-order communication across all touchpoints • Build and document SOPs for all operational workflows • Implement systems and automations that reduce manual work and customer confusion • Respond to customer inquiries via Shopify inbox and social channels • Process refunds, reships, cancellations, and order updates • Triage and resolve support tickets based on urgency • Identify patterns in customer feedback and recommend improvements • Ensure all communication is clear, accurate, and aligned with current messaging • Monitor order flow across Shopify, Base, and Amazon MCF • Resolve failed orders, inventory issues, and discrepancies • Coordinate with fulfillment teams to ensure timely delivery • Manage split shipments, pre-orders, and out-of-stock scenarios • Track and resolve missing or delayed packages • Audit the website for broken links, incorrect pricing, and outdated promotions • Ensure consistency across product pages, landing pages, and collections • Validate all messaging related to shipping and pre-orders • Support promotion setup and ensure backend accuracy • Build and maintain SOPs for recurring workflows • Identify inefficiencies and implement automation using tools like Shopify Flow • Optimize customer service platforms such as Gorgias • Improve post-purchase experience and operational workflows • Deliver weekly Shopify performance reports • Track key metrics such as CAC, LTV, and funnel performance • Identify trends, anomalies, and risks early • Ensure data accuracy for decision-making • Maintain compliance across ADA, privacy policies, and tracking regulations • Review product pages and campaigns for compliance risks • Ensure all required tools and disclosures are functioning properly • Identify repetitive tasks and convert them into automated workflows • Use AI tools to improve efficiency in customer service and operations • Build prompt libraries and scalable systems • Continuously reduce manual workload while maintaining accuracy