Anatta

• Own Optimization Strategy & Data-Driven Opportunity Identification • Take ownership of the optimization strategy for each account — setting direction, not just surfacing findings • Analyze onsite performance data (GA4, Shopify, heatmaps, etc.) to identify friction points, drop-offs, and growth opportunities across the customer journey • Connect user behavior to business KPIs (CVR, AOV, LTV, churn, retention, etc.) with demonstrated data process • Synthesize large, messy datasets into sharp, decision-ready insight • Lead the development of prioritized optimization roadmaps aligned with client business goals • Evaluate opportunities using structured prioritization frameworks (impact, effort, confidence) • Balance short-term wins with long-term strategic initiatives, and defend the trade-offs with data • Own and lead A/B testing programs across multiple clients • Define hypotheses rooted in data and behavioral insight • Partner with design and development teams to execute experiments • Analyze results with statistical rigor and lead the scaling of winning solutions across the experience • Own the measurement strategy for each account: custom events, funnel tracking, and KPI architecture within GA4 and Shopify • Build and analyze end-to-end conversion funnels (landing → PDP → cart → checkout → purchase → retention) • Identify tracking gaps and lead engineering/data partners through robust event instrumentation • Build reporting and dashboards (GA4, Looker, etc.) that make performance and experiment impact instantly legible • Own the performance narrative end-to-end — what happened, why it happened, and what to do next — turning analytics into a story stakeholders act on • Serve as the strategic and analytical lead for clients, guiding optimization decisions with clarity and authority • Present insights and performance narratives with compelling, business-focused storytelling that lands with senior stakeholders • Bridge data, UX, and business strategy into a single, coherent point of view • Lead collaboration with UX designers, UI developers, and project managers to bring recommendations to life • Ensure strategic intent survives design and development execution • Drive alignment across teams and accounts, leading without relying on direct authority • Define and evolve KPIs and measurement frameworks aligned to revenue, LTV, and retention • Track performance of optimization initiatives and iterate based on results • Establish scalable, repeatable measurement and reporting processes across accounts

• Build and maintain detailed journey maps and end-to-end conversion funnels • Understand and improve how users move through the funnel • Conduct thorough data analysis in GA4 and Shopify to understand user interactions • Build and maintain LTV cohort analyses • Plan and run qualitative research • Partner with developers to tag interactive elements of the site • Maintain a high-velocity, robust A/B testing program • Skillfully translate key findings into insights and recommendations • Work alongside the UX Strategist, designers, and developers

• Perform various testing types and techniques • Develop and document test cases based on business requirements, technical requirements, user stories, and business use cases • Use test management applications/tools, such as Selenium • Identify, document and track defects • Work with database queries, parse data • Provide test status updates and defect report • Collaborate with cross functional teams • Provide QA support for scheduled deployments/releases

• Conduct thorough data analysis to draw out insights into user interactions • Define and analyze KPIs to track user buying behavior • Journey mapping and funnel analysis • Conduct A/B Testing to measure site performance • Identify and translate key findings into insights and communicate recommendations

• Develop and maintain custom Shopify and Shopify Plus themes using Liquid, HTML, CSS, JavaScript, and TypeScript. • Build and support Shopify apps, custom functionality, and back-end services using Node.js, Remix, Shopify APIs, and Webhooks. • Collaborate with designers to convert mockups into responsive, high-quality Shopify experiences. • Customize Shopify storefronts, product pages, collection pages, carts, customer accounts, and checkout-adjacent experiences. • Integrate Shopify with third-party platforms. • Optimize Shopify stores for performance, SEO, accessibility, user experience, and conversion. • Troubleshoot and resolve front-end, back-end, API, integration, and production issues.

• Serve as the primary point of contact for a portfolio of mid-market and enterprise accounts • Build deep trust with client stakeholders • Lead regular check-ins, Quarterly Business Reviews (QBRs), and executive steering committee calls • Act as the voice of the client inside the agency • Drive account growth by identifying upsell and cross-sell opportunities organically • Manage account P&L and financial forecasting • Partner with sales leadership on strategic account planning • Present new service opportunities and strategic recommendations to clients • Maintain close visibility into project health across all active engagements • Partner with internal delivery teams to resource accounts appropriately • Identify and proactively solve scope creep, stakeholder misalignment, and delivery risk • Develop a thorough understanding of each client's business model and strategic goals • Translate between technical and business contexts

• Perform various testing types and techniques • Develop and document test cases based on business requirements, technical requirements, user stories, and business use cases • Use test management applications/tools, such as Selenium • Identify, document and track defects • Work with database queries, parse data • Provide test status updates and defect report • Collaborate with cross functional teams • Provide QA support for scheduled deployments/releases

• Build and deploy ~100 transactional and lifecycle emails in Maropost — order confirmations, shipping notifications, refunds, cancellations, account updates, abandoned cart, welcome/onboarding, reorder flows, product review requests, and promotional campaigns • Develop a reusable, modular component library plus a global header/footer system aligned with the client's new design system • Implement Liquid-based dynamic templates with conditional logic for variables like customer type (e.g., preferred customer vs. unaffiliated buyer), autoship vs. non-autoship, affiliate flows, subscription lifecycle events, and lead routing • Configure multi-country and multi-language localization • Audit the client's existing Mandrill email inventory and migrate flows to Maropost (or support a hybrid approach if needed) • Wire up Shopify triggers to Maropost flows; validate end-to-end functionality alongside the broader platform migration • Coordinate with subscription tooling (Seal Subscriptions) for subscription-related email events • Support a dedicated QA phase covering business logic variability, localization, deliverability, and rendering across major clients and devices • Document templates, components, and conditional logic so the client's marketing team can maintain and extend the system post-launch

• Build and deploy ~100 transactional and lifecycle emails in Maropost — order confirmations, shipping notifications, refunds, cancellations, account updates, abandoned cart, welcome/onboarding, reorder flows, product review requests, and promotional campaigns • Develop a reusable, modular component library plus a global header/footer system aligned with the client's new design system • Implement Liquid-based dynamic templates with conditional logic for variables like customer type (e.g., preferred customer vs. unaffiliated buyer), autoship vs. non-autoship, affiliate flows, subscription lifecycle events, and lead routing • Configure multi-country and multi-language localization • Audit the client's existing Mandrill email inventory and migrate flows to Maropost (or support a hybrid approach if needed) • Wire up Shopify triggers to Maropost flows; validate end-to-end functionality alongside the broader platform migration • Coordinate with subscription tooling (Seal Subscriptions) for subscription-related email events • Support a dedicated QA phase covering business logic variability, localization, deliverability, and rendering across major clients and devices • Document templates, components, and conditional logic so the client's marketing team can maintain and extend the system post-launch

• Own and optimize paid acquisition strategy across key channels • Manage and execute campaigns within Meta Ads Manager and Google Ads Manager • Build and test conversion-focused funnels tied to Shopify product and collection pages • Coordinate with Shopify product feeds and dynamic product ads • Analyze campaign performance and optimize toward CPA/CAC efficiency • Partner with internal teams on landing pages, product pages, and offers • Own lifecycle strategy across email and SMS channels for the Shopify store • Build, manage, and optimize flows in Klaviyo • Monitor and report on performance across the full funnel: acquisition → conversion → retention