• Design and iterate on landing pages, PDPs, collection pages, and homepage sections for desktop and mobile. • Own the full design cycle from concept to developer handoff. • Build and optimize landing pages for A/B testing and conversion improvements. • Design with a mobile-first mindset, ensuring responsive and performant layouts. • Use AI-assisted tools to rapidly generate concepts and creative assets. • Maintain visual consistency across the entire site. • Collaborate closely with developers and key stakeholders throughout the design process. • Contribute strategic UX and CRO recommendations based on data and best practices. • Analyze performance data and iterate on design to improve effectiveness. • Design social media graphics, paid ad creatives, email banners, and campaign assets. • Support marketing initiatives with on-brand creative deliverables. • Maintain brand consistency across all channels and touchpoints. • Help evolve and refine the existing brand system over time.

• Take full ownership of Shopify store operations and customer experience • Eliminate inconsistencies across the site, including broken links, outdated promotions, and conflicting messaging • Standardize shipping, split shipment, and pre-order communication across all touchpoints • Build and document SOPs for all operational workflows • Implement systems and automations that reduce manual work and customer confusion • Respond to customer inquiries via Shopify inbox and social channels • Process refunds, reships, cancellations, and order updates • Triage and resolve support tickets based on urgency • Identify patterns in customer feedback and recommend improvements • Ensure all communication is clear, accurate, and aligned with current messaging • Monitor order flow across Shopify, Base, and Amazon MCF • Resolve failed orders, inventory issues, and discrepancies • Coordinate with fulfillment teams to ensure timely delivery • Manage split shipments, pre-orders, and out-of-stock scenarios • Track and resolve missing or delayed packages • Audit the website for broken links, incorrect pricing, and outdated promotions • Ensure consistency across product pages, landing pages, and collections • Validate all messaging related to shipping and pre-orders • Support promotion setup and ensure backend accuracy • Build and maintain SOPs for recurring workflows • Identify inefficiencies and implement automation using tools like Shopify Flow • Optimize customer service platforms such as Gorgias • Improve post-purchase experience and operational workflows • Deliver weekly Shopify performance reports • Track key metrics such as CAC, LTV, and funnel performance • Identify trends, anomalies, and risks early • Ensure data accuracy for decision-making • Maintain compliance across ADA, privacy policies, and tracking regulations • Review product pages and campaigns for compliance risks • Ensure all required tools and disclosures are functioning properly • Identify repetitive tasks and convert them into automated workflows • Use AI tools to improve efficiency in customer service and operations • Build prompt libraries and scalable systems • Continuously reduce manual workload while maintaining accuracy

Role Description Ready to build something that truly matters? Every parent wants clarity, confidence, and connection when it comes to their child’s learning. They want to feel proud of the choices they make and trust the tools they bring into their home. At Hadley Designs, we make that possible by creating products that turn everyday moments into meaningful learning experiences. But none of that works without a seamless, trustworthy customer experience. A store that runs flawlessly. Messaging that is clear. Operations that feel effortless to the customer. That’s where you come in. About the Role DTC Operations Manager Also known as: Shopify Operations Manager | Ecommerce Operations Lead | Customer Experience Operations Manager This role is the backbone of our direct-to-consumer experience. You will own the performance, accuracy, and clarity of our Shopify store from end to end. Your mission is simple and powerful: Ensure every customer fully understands what they are buying and when they will receive it before they complete their purchase. Your Core Focus - Take full ownership of Shopify store operations and customer experience - Eliminate inconsistencies across the site, including broken links, outdated promotions, and conflicting messaging - Standardize shipping, split shipment, and pre-order communication across all touchpoints - Build and document SOPs for all operational workflows - Implement systems and automations that reduce manual work and customer confusion What You’ll Do Customer Experience Management (Daily) - Respond to customer inquiries via Shopify inbox and social channels - Process refunds, reships, cancellations, and order updates - Triage and resolve support tickets based on urgency - Identify patterns in customer feedback and recommend improvements - Ensure all communication is clear, accurate, and aligned with current messaging Order Operations and Fulfillment (Daily) - Monitor order flow across Shopify, Base, and Amazon MCF - Resolve failed orders, inventory issues, and discrepancies - Coordinate with fulfillment teams to ensure timely delivery - Manage split shipments, pre-orders, and out-of-stock scenarios - Track and resolve missing or delayed packages Store Integrity and Accuracy (Weekly) - Audit the website for broken links, incorrect pricing, and outdated promotions - Ensure consistency across product pages, landing pages, and collections - Validate all messaging related to shipping and pre-orders - Support promotion setup and ensure backend accuracy Systems, SOPs, and Automation (Weekly) - Build and maintain SOPs for recurring workflows - Identify inefficiencies and implement automation using tools like Shopify Flow - Optimize customer service platforms such as Gorgias - Improve post-purchase experience and operational workflows - Support system cleanup and tool evaluation Growth Operations and Reporting (Weekly) - Deliver weekly Shopify performance reports - Track key metrics such as CAC, LTV, and funnel performance - Identify trends, anomalies, and risks early - Ensure data accuracy for decision-making Compliance and Risk Management (Weekly) - Maintain compliance across ADA, privacy policies, and tracking regulations - Review product pages and campaigns for compliance risks - Ensure all required tools and disclosures are functioning properly - Stay updated on platform policies and changes AI and Automation Ownership (Ongoing) - Identify repetitive tasks and convert them into automated workflows - Use AI tools to improve efficiency in customer service and operations - Build prompt libraries and scalable systems - Continuously reduce manual workload while maintaining accuracy How Success Is Measured - Reduction in support ticket rate per 1000 orders - Reduction in reshipment rate per 1000 orders - Zero compliance issues - At least one new AI automation implemented per week - Zero reported issues with broken links, incorrect promotions, or inaccurate information Who You Are - You are a systems-driven operator who takes pride in getting the details right. - You think like an owner. You move quickly, solve problems independently, and take full responsibility for outcomes. - You have 2 to 5 years of experience managing Shopify store operations. - You are highly detail-oriented and catch inconsistencies others miss. - You are a strong written communicator who can simplify complex information. - You have hands-on experience with order management, fulfillment, and customer service. - You understand Shopify apps, backend systems, and troubleshooting workflows. - You build systems, not just solutions. - You thrive in a fast-moving, high-growth environment. - You are comfortable working cross-functionally while maintaining ownership. - You believe in excellence over easy. You take initiative. You close loops. You care deeply about doing things the right way. Why You’ll Love Working Here - A remote-first environment that gives you flexibility and autonomy. - The ability to manage your schedule with trust and accountability. - Direct access to leadership and meaningful collaboration across teams. - Opportunities to build systems, implement ideas, and drive real impact. - Access to training, tools, and continuous learning. - A decade-strong, family-founded brand with a clear mission and vision. - Free access to products that are changing how children learn. Apply Today Apply today and help us make learning fun, engaging, and screen-free for families everywhere.

Role Description We are seeking a mission-driven, hands-on leader to own and scale our direct-to-consumer (DTC) ecommerce channels. As Director of Ecommerce, you will manage our Shopify and TikTok Shop platforms, driving growth through strategy, operations, and leadership. Your key focus will be growing our ecommerce business to $20M+ in revenue within 18 months. Core Responsibilities - Ecommerce Growth: Own the P&Ls for Shopify and TikTok Shop, aiming for $20M+ in combined revenue. - Growth Engine: Build a repeatable growth machine using bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing. - Team Leadership: Lead and develop a high-performing ecommerce team, fostering a culture of accountability and results. - Paid Media: Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok, ensuring performance meets ROAS targets. - Conversion Optimization: Launch monthly funnel-based offers, optimize sales metrics like CVR, AOV, CAC, and LTV, and ensure top-performing product pages. - Customer Lifecycle: Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and customer retention strategies. What Success Looks Like - $20M total revenue by June 2027. - Net profit margins of at least 15% on Shopify and 5% on TikTok Shop. - ROAS of 2.0+ on Shopify and 3.5+ on TikTok Shop. - New high-performing bundle funnels launched every month. - Email/SMS contributing at least 25% of Shopify revenue. Qualifications - You are a high ownership leader who thinks like a general manager, not just a marketer. - You have 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social. - You have a proven track record growing brands beyond $20M in revenue. - You are deeply fluent in Meta and TikTok Ads and high velocity creative testing. - You are hands-on with Shopify, Klaviyo, and Postscript. - You understand bundles, upsells, funnels, and LTV deeply. - You can write, review, and optimize high-converting landing pages. - You are comfortable leading a remote team with clear cadences and accountability. - You value integrity, move fast with intention, and follow through every time. - You care about the mission: learning should be fun, engaging, and screen-free. Benefits - You will have real ownership, real trust, and real impact. - Hadley Designs is a remote-first company built on autonomy, creativity, and accountability. - You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions. - Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space. - You will be surrounded by A+ team members that value excellence, growth, and doing the right thing. - You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together. - Access Josh Hadley's vast network through his podcast Ecomm Breakthrough.