Title: Manager, Franchise Marketing Strategy Location: Lansing United States Job Description: A New Role. A New Opportunity. Your Next Step ServiceMaster® Brands is growing! We’re adding a brand-new position to our team, and this is your chance to be part of something exciting. We always Act with Agility, which means we’re always learning, evolving, and finding better ways to succeed together. If you’re ready to help us innovate, adapt, and deliver results that matter, we’re ready for YOU! Perks & Benefits That Support You: - Medical, Dental, and Vision insurance starting the first day of the month after you’re hired - Competitive 401(k) match to help you invest in your future - Enjoy 10 days of paid time off, plus 10 paid holidays and 2 floating holidays to recharge and celebrate - We’re committed to your development with career advancement and professional growth Manager, Franchise Marketing Strategy : TWO MEN AND A TRUCK® is seeking a Manager, Franchise Marketing Strategy to lead the Franchise Marketing Strategy team and serve as the primary marketing advisor to franchise owners and operators across the system. This role is responsible for helping franchisees develop effective local marketing strategies that drive lead generation, brand visibility, and revenue growth. The Franchise Marketing Strategy Manager works closely with Marketing & Brand Strategy, Marketing Technology, Paid Digital Shared Services, and Franchise Business Consultants to ensure franchise owners receive coordinated support across marketing strategy, digital execution, and operational planning. This role positions franchise marketing support as a proactive consulting model focused on improving marketing performance, strengthening local market visibility, and maximizing return on marketing investment. What you will do: - Provide strategic marketing consultation to franchise owners and franchise staff to support local market growth and revenue performance. - Guide franchisees in developing annual and quarterly local marketing plans aligned with system marketing strategy and business growth objectives. - Provide guidance to franchisees on improving digital visibility, including local SEO performance, website optimization, and online reputation management. - Educate franchisees on emerging trends in digital marketing, consumer discovery, and AI-driven search results. - Analyze marketing performance metrics including lead volume, cost per lead, channel performance, and conversion rates. - Develop and deliver training programs that help franchisees improve marketing knowledge and capabilities. - Lead webinars, workshops, and conference sessions focused on marketing strategy, digital marketing, and local brand growth. - Lead and develop the Franchise Marketing Strategy team. - Provide coaching and guidance to team members on marketing strategy, consulting techniques, and performance analysis. - Partner with Marketing & Brand Strategy to ensure national campaigns and brand initiatives are effectively translated into local franchise markets. - Work closely with Franchise Business Consultants to support franchise performance and growth What you will bring: - Bachelor’s degree in Marketing, Business, Communications, or related field required. - 6–8+ years of marketing experience with increasing responsibility. - Experience working with multi-location brands, franchise systems, or marketing consulting environments preferred. - 2 to 3 years of leadership or team management experience - Strong understanding of marketing strategy, media planning, and digital marketing channels. - Knowledge of SEO, paid media, and local digital marketing practices. - Ability to analyze marketing performance data and translate insights into strategic recommendations. - Strong consulting and relationship-building skills with business owners and operators. - Strong organizational and time management skills. Work Location: This role is 100% remote and can be based anywhere in the U.S., excluding Los Angeles County. Compensation: Pay ranges at SMB are designed to reflect skills, experience, and business needs. The range shown excludes location-based adjustments, and most new hires start below the top of the range. For this role, the estimated range starts at $90,000 About SMB: ServiceMaster® Brands is a leading provider of residential and commercial services in restoration, cleaning, moving, and bioremediation. Founded in 1929, we operate 4,600+ locations through 3,200 franchisees, serving over 1 million homes and businesses annually. Today, we do business under trusted brands across 50 states and nine countries, generating more than $3.5B in system-wide sales: ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, TWO MEN AND A TRUCK®, and TWO MEN AND A JUNK TRUCK®. While each brand has its own identity, we share a vision: to become the most admired brand in every industry we serve. Our purpose—Be there when you need us™—extends to our team, where growth, well-being, and success are priorities. Equal Opportunity Employer: It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability, protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state and local laws.

Role Description The client is looking for a proactive and creative Marketing Assistant / Marketing Specialist to support the execution of marketing initiatives across multiple business units and property assets. This role is ideal for someone who enjoys both creative and administrative marketing responsibilities and can confidently manage campaigns, content, digital channels, and marketing coordination in a fast-paced environment. You will work closely with key stakeholders to strengthen brand presence, drive engagement, support lead generation efforts, and ensure marketing activities are delivered efficiently and consistently. Key Responsibilities - Digital Marketing & Campaign Management - Assist in planning, coordinating, and executing marketing campaigns across multiple channels. - Schedule and publish content across social media platforms. - Monitor campaign performance and provide regular reporting and insights. - Support email marketing campaigns, newsletters, and promotional communications. - Assist with lead generation and customer engagement initiatives. - Content Creation & Brand Management - Create engaging marketing content for social media, websites, email campaigns, and promotional materials. - Develop graphics, presentations, brochures, and marketing collateral aligned with brand guidelines. - Coordinate content updates across websites and digital platforms. - Ensure consistency of messaging and visual branding across all channels. - Website & Digital Presence - Assist with website content updates and maintenance. - Coordinate with internal and external stakeholders regarding website improvements. - Support SEO initiatives and content optimisation efforts. - Monitor website analytics and recommend improvements. - Marketing Administration - Maintain marketing calendars and project timelines. - Coordinate marketing assets, databases, and digital resources. - Assist with event marketing, property promotions, and stakeholder communications. - Prepare marketing reports and track key performance metrics. - Market Research & Insights - Conduct market research and competitor analysis. - Identify trends, opportunities, and best practices within the property and real estate industry. - Provide recommendations to improve marketing effectiveness and audience engagement. Qualifications - Minimum 2 years of experience in a marketing, digital marketing, or marketing coordination role. - Strong understanding of social media marketing and content creation. - Experience with email marketing platforms and CRM systems. - Excellent written and verbal English communication skills. - Strong organizational skills with the ability to manage multiple priorities. - Proficiency in Canva and Microsoft Office or Google Workspace. - Ability to work independently with minimal supervision. - Experience supporting real estate, property, construction, or professional services businesses. - Familiarity with WordPress or other CMS platforms. - Knowledge of SEO, Google Analytics, and digital advertising. - Experience using Adobe Creative Suite, Figma, or similar design tools. - Experience with marketing automation platforms and CRM systems.

• Develop and execute innovative marketing and advertising campaigns for 20-30 assigned titles a year • Advise authors on leveraging their professional network and author channels (ex. newsletter, social, contacts) • Communicate marketing plans and updates to authors/agents, editors, sales, central teams, etc. • Track expenses and manage budgets for assigned titles and projects

Available location: Singapore About Us At Cloudflare, we have a bold vision for the future: to help build a better Internet. Cloudflare secures this new era by building the trusted, neutral infrastructure that enables organizations to safely connect, protect, and accelerate their digital footprints. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. About the Role Cloudflare is looking for a results-oriented and strategic Senior Director of Field Marketing, APAC who loves driving revenue and digging into new Go-To-Market challenges. In this role, you will lead a high-performing team of marketing professionals to develop a comprehensive marketing strategy and manage localized campaigns across the entire APAC theater-encompassing ANZ, ASEAN, Korea, GCR, and SAARC-to fuel our regional success and expansion. You are a seasoned growth marketer who thrives in a dynamic environment, moves quickly to build structure, and can serve as the primary regional partner to our global teams. What you'll do - Drive APAC Marketing Strategy and Pipeline Generation: Define and own the comprehensive APAC demand marketing strategy, covering all segments from commercial to the region's largest enterprise accounts, and maximizing total pipeline by integrating deep Go-To-Market and sales development knowledge. - Champion Agentic AI Transformation: Champion and operationalize an agentic, "Human + AI" mindset, focusing on system-level process design, custom apps, and workflow automation to build the fastest, most leading-edge marketing organization in the industry and 10X team productivity. - Foster Executive Engagement & Regional Event Strategy: Own and execute the regional event strategy, including third-party events and hosted roadshows (such as Cloudflare Connect and Immerse), while actively driving community building and executive CXO engagement across the APAC region. - Lead and Collaborate Across Functions: Lead a high-performing team, acting as the primary liaison between APAC marketing functions, regional managers, and field sales while collaborating with Global Demand Gen and Campaigns and Partner teams (GSIs, Resellers) to amplify co-marketing motions. - Ensure Market and Message Alignment: Partner with sales and product marketing to shape the regional message, converting insights into campaign assets and managing strategic target account marketing (ABM) approaches for high-value enterprise accounts. - Execute, Optimize, and Report: Discover and develop integrated marketing approaches that deliver disruptive growth, consistently analyzing campaign results to optimize for increased account engagement, spend effectiveness, and reporting insights back to the international organization. - Transformative Team Leadership: Shape the future of our regional marketing footprint by scaling, mentoring, and empowering a high-performing, diverse team dedicated to execution excellence. - Performance-Driven Budget Management: Drive fiscal excellence by overseeing the strategic distribution and forecasting of the APAC marketing budget, aligning resources directly with our highest-growth market opportunities. Examples of desirable skills, knowledge and experience - Demonstrated experience and success in B2B APAC marketing with extensive knowledge of the broader GTM team and multi-country dynamics. - Strong leadership qualities, with a proven track record of leading, scaling, and mentoring high-performing field marketing teams. - Deep understanding of demand, inbound, and account-based/target account marketing (ABM) strategies. - Experience in leveraging generative AI tools, custom applications, and automated workflows for marketing orchestration and content velocity. - Highly self-motivated, organized, and possess excellent quantitative skills to make data-driven decisions and reports. - Excellent writing and presentation skills to effectively communicate with international executive stakeholders. Core Leadership Competencies - Builds Effective Teams: Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals. - Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies. - Drives Results: Consistently achieving results and hitting pipeline targets, even under tough circumstances. - Develops Talent: Developing people across diverse geographic locations to meet both their career goals and the organization's goals.