• responsible for the profitable growth and market development of the territory • develops and implements market plans that include customer analysis and competitive insights • works effectively and collaboratively with all internal departments to ensure customer experience is optimized • ability to travel 50% - 60% of the time (2-3 overnights a week)

• Leads the sub-regional technical sales teams. • Implements regional sales tactics to support key account sales strategies. • Supports win–win culture between key account sales and regional sales. • Effectively uses cross-functional resources to creatively solve customer activities. • Implements regional sales strategies for non-key account sales. • Manages sub-regional sales performance and budget. • Provides regional sales support for key account sales teams. • Manages regional customers and vehicle OEM relationships. • Leads sub-regional playbook reviews/sales meetings in regions. • Determines sub-regional sales team objectives and goals. • Manages sub-regional sales team organization, sizing, territory design, and planning. • Manages sub-regional salesforce selection, recruitment, training, and motivation. • Uses analytical tools to evaluate salesforce.

• Collaborate with sales teams to understand client requirements and design tailored technology solutions. • Conduct detailed technical presentations and demonstrations to prospective clients. • Develop comprehensive proposals, including solution architecture, technical specifications, estimations and implementation plans. • Engage with clients to gather requirements, address technical queries, and provide expert advice. • Lead the technical response to Requests for Proposals (RFPs) and Requests for Information (RFIs). • Work closely with internal teams, including development, engineering, sales and project management, to ensure seamless solution delivery. • Stay updated on industry trends, emerging technologies, and competitive landscape to provide innovative solutions. • Create and maintain detailed documentation of solution designs, technical specifications, and client interactions.

• Define, implement, and relentlessly pursue a high-impact sales plan for markets, products, and industries within the region. • Set and achieve challenging margin and growth targets, driving commercial excellence and market penetration. • Lead by example in customer acquisition, retention, and satisfaction, building robust relationships with key accounts and stakeholders. • Analyze sales performance, market trends, and competitive dynamics to anticipate risks and seize opportunities. • Develop and execute forward-thinking tactical and strategic plans aligned with segment growth objectives. • Identify and capitalize on emerging market trends, disruptive technologies, and new product opportunities. • Present actionable business strategies and results to executive leadership, ensuring alignment and buy-in. • Uphold the highest standards of quality, technical compliance, and customer care. • Represent the segment externally, strengthening relationships with customers, authorities, and industry partners.